Situation or Environment - Publications - Faculty & Research

06 Oct 2023
Book

Yes, You Can Radically Change Your Organization in One Week

strengthen the relationship at the core of the problem. Brainstorm and test strategies for building or rebuilding trust. Frei: “If there is a problem, in our experience, trust is broken down. Any time you have interpersonal challenges, we... View Details

Keywords: by Kristen Senz

04 Oct 2011
First Look

First Look: October 4

emergence or change. Yet the question of identity endurance is equally puzzling. Relying primarily on the analysis of 309 internal bulletins produced at a French aeronautics firm over almost fifty years, we theorize a link between... View Details

Keywords: Sean Silverthorne

April 2009
Article

How to Market in a Downturn

By: John A. Quelch and Katherine Jocz

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details

Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation

Citation

Read Now

03 Jan 2007
Working Paper Summaries

Banking Deregulation, Financing Constraints and Entrepreneurship

Keywords: by William Kerr & Ramana Nanda; Banking

15 Jan 2013
First Look

First Look: January 15

designers must think about how to distribute property rights, people, and activities across numerous self-governing enterprises in ways that are advantageous for the group (ecosystem) as well as for the designer's own firm or community.... View Details

Keywords: Sean Silverthorne

10 Oct 2007
First Look

First Look: First Look: October 10

purchases the same customers make when shopping without a coupon. The standard permanent income or lifecycle theory of consumption predicts that grocery spending will be unaffected by the use of a $10-off coupon, while a simple mental... View Details

Keywords: Martha Lagace

Program

Risk Management for Corporate Leaders—Virtual

operations during crisis situations Create long-term opportunities from short-term risks Attend with your team Conduct daily debriefs among participating team members to reflect after each session Participate as a group in a comprehensive... View Details

June 1988
Case

American Repertory Theatre--1988

American Repertory Theatre (ART) is one of the premier resident theatres in the United States. ART has been successful in following its vision, which is to advance the art of theatre by creating an ideal working environment for artists and promoting very high quality... View Details

Keywords: Mission and Purpose; Success; Theater Entertainment; Fine Arts Industry; United States

Citation

Find at Harvard

04 Aug 2008
Research & Ideas

How Female Stars Succeed in New Jobs

environment more seriously yet rely on it less than male stars do. They look for a firm that will allow them to keep building their successful franchises their own way." Groysberg brings us up to date on his study of the career... View Details

Keywords: by Martha Lagace; Financial Services

28 Jan 2008
Research & Ideas

Billions of Entrepreneurs in China and India

villages, small towns, and major cities, often with a sizable amount of investment or involvement by local government authorities. It is hard to find any reasonably sized Chinese company in which government authorities do not have input.... View Details

Keywords: by Martha Lagace

24 Nov 2009
Working Paper Summaries

From Strategy to Business Models and to Tactics

Keywords: by Ramon Casadesus-Masanell & Joan Enric Ricart

14 Jun 2023
Research & Ideas

Four Steps to Building the Psychological Safety That High-Performing Teams Need

environments where candor is expected and where employees can speak up without fear of retribution. When employees feel psychologically safe, they’re empowered to iterate and take risks—leading to better team performance. “You no longer... View Details

Keywords: by Kara Baskin

30 Mar 2011
Working Paper Summaries

Temptation at Work

Keywords: by Alessandro Bucciol, Daniel Houser & Marco Piovesan

May 1996 (Revised March 1998)
Case

SaleSoft, Inc. (A)

By: Das Narayandas

SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details

Keywords: Business Startups; Decisions; Revenue; Marketing Strategy; Product Launch; Sales; Opportunities; Information Technology; Technology Industry

Citation

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July 2011 (Revised April 2012)
Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley

The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details

Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry

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14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either dividing the market into product... View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

James K. Sebenius

JAMES K. (“Jim”) SEBENIUS, is the Gordon Donaldson Professor of Business Administration at Harvard Business School, where he founded the Negotiation unit and teaches advanced... View Details

Program

Managing Turbulence

all-out war for scarce talent. How do the best business leaders manage through these disruptions? What strategies have proven successful in unstable environments with few certainties? How do leaders continue to grow when faced with... View Details

November 2004 (Revised May 2005)
Case

Marvel Enterprises, Inc.

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry

Citation

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October 2016
Case

The Quiet Ascension of LA Fitness

By: John R. Wells and Gabriel Ellsworth

In 2016, LA Fitness was the largest chain of non-franchised fitness clubs in North America, operating 676 clubs, serving 4.9 million members, and generating revenues of over $1.9 billion. Founded by Chinyol Yi, Louis Welch, and Paul Norris in 1984, the privately held... View Details