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- All HBS Web (1,452)
- Faculty Publications (473)
- 15 Jul 2025
- News
Bringing Business Insights to Micro-entrepreneurs
Every day, more than one million hawkers and other food and beverage vendors across Southeast Asia use the Grab delivery service to operate their small businesses—and grow them for the future—with a little help from Grab’s new AI Merchant... View Details
Keywords: April White
- October 1986 (Revised November 1989)
- Case
Becton Dickinson & Co.: VACUTAINER Systems Division
By: Frank V. Cespedes
Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details
Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Manufacturing Industry; Medical Devices and Supplies Industry; Health Industry; United States
Cespedes, Frank V. "Becton Dickinson & Co.: VACUTAINER Systems Division." Harvard Business School Case 587-085, October 1986. (Revised November 1989.)
- 01 Sep 2010
- News
Online Fashionistas
MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, luxury retailer that... View Details
- 06 Dec 2016
- Working Paper Summaries
Assortment Rotation and the Value of Concealment
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
- 01 Dec 2005
- News
Buy the Book
as a sublime integration of operations and marketing,” says Deighton, who taught the case to MBAs for the first time this fall in the elective course Consumer Marketing. “Patterson understands that if you want shelf space you need to... View Details
- Web
Courses by Title - Course Catalog
back to top B Area Faculty Name Term Quarter Credits B2B Sales and Distribution Marketing, Entrepreneurial Management Lou Shipley Spring 2026 Q3 1.5 Building Trusted Organizations General Management Sandra Sucher Fall 2025 Q2 1.5 Building... View Details
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
their own. The bigger question is, will Ford and GM be able to capitalize on this opportunity for the long term? I was with Whitacre when he initially learned that Toyota was suspending sales of 57 percent of its autos sold in the United... View Details
- June 2009
- Teaching Note
Curled Metal Inc. - Engineered Products Division (TN)
By: Frank V. Cespedes
Teaching Note for [709434]. View Details
Keywords: Sales; Product Development; Customers; Business Divisions; Price; Business Strategy; Cost; Production; Mining Industry
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
supplier thinks about ways to get the product/service out to the customer. If the company achieves its sales goals, it lulls the company into the assumption that the channels must be right. For all you know an alternate channel might have... View Details
Keywords: by Sean Silverthorne
- 30 Mar 2015
- Research & Ideas
Managing the Family Business: Preparing to Sell
well, the family has a higher risk of losing its wealth through bad investment decisions and overconsumption. Starting now, before your sale and liquidity event, you need to adopt the attitudes of those families that endure as... View Details
- 01 Mar 2012
- News
Sun Dress
Barrow that this cohort often ignores doctors’ recommendations that they use sunscreen. “We wanted to super-focus on this customer, who sort of has this health problem and is not going to want to shop at a discount store,” said Barrow, who expected View Details
- September 1992 (Revised July 1993)
- Case
Staples, Inc.
By: David E. Bell
Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and... View Details
Bell, David E. "Staples, Inc." Harvard Business School Case 593-034, September 1992. (Revised July 1993.)
John A. Hartford
Under John Hartford’s management, A&P became a large integrated business empire. In 1937, he switched A&P to a supermarket operation from its base as a delivery store, which enabled him to offer even lower prices. By the... View Details
Keywords: Retail
- 01 Mar 2018
- News
Case Study: On the Record
producers. Operational efficiencies will allow Gold Rush Vinyl—which started with $750,000 raised from family, friends, and an SBA loan, to cover the expensive pressing equipment—to reduce wait time from an industry standard of twelve to... View Details
Keywords: April White
William E. LaMothe
LaMothe enabled Kellogg to capitalize on the health food consciousness of the 80’s by introducing new products, and, in so doing, he continued Kellogg’s 41-year run of increased sales. He is credited with dramatically expanding Kellogg’s international View Details
Keywords: Food & Tobacco
- September 1986 (Revised November 1994)
- Case
Lotus Development Corp. Channel Choice: Direct vs. Distribution
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details
Keywords: Cost vs Benefits; Marketing Channels; Distribution Channels; Sales; Software; Information Technology Industry; United States
Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078, September 1986. (Revised November 1994.)
- 24 Apr 2020
- News
Spreading the Love
2015), a bioengineer and entrepreneur, and Emilio LaTorre, Lovepop’s head of supply chain. The team also collaborated with working groups at Partners Healthcare (which operates Massachusetts General Hospital, Brigham and Women’s Hospital,... View Details
J. Peter Grace
Grace dramatically grew the company through massive diversification efforts. In 1950, Latin American operations brought in 60% of W.R. Grace & Company sales. Grace’s diversification efforts decreased the above percentage to only 19%... View Details
Keywords: Chemicals & Industrial
- 01 Dec 2019
- News
Organic Matter
with nearly 30 times the heat-trapping powers of CO2—represents 10 percent of US greenhouse gas emissions; according to the EPA, dairies and other livestock operations account for a third of that amount. California Bioenergy, founded in... View Details