Reputations - Publications - Faculty & Research

01 Oct 1999
News

Eight Among Many: Robert F. Diromualdo

however, DiRomualdo has carefully maintained the original company's reputation for selection, service, and ambience - including in-store espresso cafés. "People come to our stores not because they have to but because they want to," says... View Details

Keywords: James E. Aisner

01 Sep 2003
News

Neil MacKenna on Effective Job Search Strategies

only time you get an offer is when you have literally helped the decision maker feel you are a safe person to hire, and you will help his or her reputation by being there,” says MacKenna, who has made a video of his teachings, which is... View Details

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

write an exciting case about this topic." Although Becker never spoke with Jules Kroll directly while writing the case, Kroll's reputation is legendary enough to speak for itself. The corporate intelligence firm he started in the... View Details

Keywords: by Maggie Starvish; Banking; Financial Services

April 1990
Case

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

By: Stephen A. Greyser and Norman Klein

Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details

Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations

Citation

Educators

Purchase

28 Apr 2014
Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

industry. The forum began with a discussion about the marketing power of social media, but quickly evolved into a conversation about race issues in the sports entertainment industry. 'unbelievable Platform' All acknowledged that Twitter has played a huge role in... View Details

Keywords: by Carmen Nobel; Sports

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

competitive labor markets because of their reputations and values. "At first, we thought of our reputation conceptually, as something that we needed to keep improving. Now we know it affects our ability... View Details

Keywords: by Rosabeth Moss Kanter

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

corporate strategy—create value by becoming known for better governance and greater transparency to external providers? Can they lower their cost of capital and perhaps get a valuation premium based on the reputation and performance of... View Details

Keywords: by Robert S. Kaplan

Web

5.1 Information Technology | MBA

their own professionalism, but also on the reputation of the school. Communications with Large Groups To avoid email overload, email communications should be tailored to a specific purpose and targeted to an appropriate audience. To... View Details

01 Dec 2017
News

Case Study: The Doctor Deficit

rapid as possible. Step on the gas! —Randy Shayler (MBA 2012) Iron out the model first, then roll it out. Build national demand and reputation by executing flawlessly locally—solve a complex and broad problem well enough, and your View Details

Keywords: April White

10 Dec 2001
Research & Ideas

Governance in India and Around the Globe

powerhouses and because India is generally very far from world standards in what constitutes good corporate governance. The success and generally positive reputation of India's software firms—in contrast to most of India's other... View Details

Keywords: by Tarun Khanna & Krishna Palepu; Technology

01 Aug 2007
Op-Ed

Company Town: Fixing Corrupt Governments

kickbacks. A corruption scandal in Lagos could harm KPMG's reputation in New York or Shanghai. Moreover, foreign firms are bound by many laws of their home country and by international laws, notably the antibribery convention of the... View Details

Keywords: by Eric Werker

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

provide firms with an opportunity to leverage their know-how and reputation across countries to create value. However, it remains challenging for them to actually capture that value using traditional Intellectual Property (IP) tools. In... View Details

Keywords: Sean Silverthorne

01 Jan 2012
News

Franklin P. “Pitch” Johnson Jr., MBA 1952

After three years, the pair sold their portfolio to Sutter Hill Ventures, and Johnson looked for a company to buy. Instead, he ended up back in the venture business, founding Asset Management Company in 1967. Over the ensuing decades, Johnson has earned a View Details

01 Dec 2008
News

Where Are They Now?

serve on the board of the NASD, and in 2001 he became chairman and CEO. Despite his inexperience in running a private-public enterprise, Glauber excelled, and earned high praise upon his 2006 departure from NASD (now FINRA) for “leaving it with an unchallenged View Details

Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services; Administration of Economic Programs; Government

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

returns: Why is this important to performance pricers? Frank Cespedes: Warren Buffett said that "when an industry with a reputation for toughness meets a manager with a reputation for brilliance, it is... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

28 Apr 2010
Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details

Keywords: by Staff

01 Jun 1997
News

Thomas C. Høegh

Northwestern University, he returned home, cofounded a production company, and, as artistic director, gained a reputation for cutting-edge performances of both new and traditional material for radio, television, and the stage. In 1994, he... View Details

Keywords: Garry Emmons

05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

feedback on every idea, his reputation for deep knowledge, and the impressive industry contacts he's acquired have earned him a loyal following: his idea-generation process yields 200 interesting concepts a month. The Winnowing Phase The... View Details

Keywords: by Loren Gray

Profile

Evgeny Koudryavtsev

"fits my aspiration best, given the school's focus on developing general-management skills and has the strongest reputation internationally." "I also appreciate the focus on leadership and case-based learning," says... View Details

01 Dec 2014
News

Book Review: My Lunch with Warren

manipulating stock prices. “The résumé and reputation I had built for myself at Oxford and Harvard had been reduced to dust,” Spier recounts in his new book, The Education of a Value Investor: My Transformative Quest for Wealth, Wisdom,... View Details