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      • June 1997 (Revised February 2000)
      • Case

      Walker and Company: Profit Plan Decisions

      By: Robert L. Simons and Ramsey Walker
      Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit... View Details
      Keywords: Organizational Structure; Family and Family Relationships; Market Design; Management Systems; Planning; Profit; Performance Evaluation; Segmentation; Corporate Strategy; Investment Return; Publishing Industry
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      Simons, Robert L., and Ramsey Walker. "Walker and Company: Profit Plan Decisions." Harvard Business School Case 197-084, June 1997. (Revised February 2000.)
      • June 1997
      • Teaching Note

      Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN

      By: Marco Iansiti
      Teaching Note for (9-697-052). View Details
      Keywords: Information Technology Industry; United States
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      Iansiti, Marco. "Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN." Harvard Business School Teaching Note 697-116, June 1997.
      • May 1997 (Revised July 1997)
      • Case

      Vermeer Technologies (B): Realizing the Dream

      By: Ashish Nanda
      The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict. View Details
      Keywords: Internet and the Web; Applications and Software; Business Startups; Product Development; Information Technology Industry
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      Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (B): Realizing the Dream." Harvard Business School Case 397-080, May 1997. (Revised July 1997.)
      • May 1997
      • Case

      Mercer Management Consulting's "Grow to Be Great" (D): The Knowledge Management Framework

      By: Dorothy A. Leonard and Carin-Isabel Knoop
      Supplements the (A) case. View Details
      Keywords: Growth Management; Framework; Knowledge; Consulting Industry; Consulting Industry
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      Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (D): The Knowledge Management Framework. Harvard Business School Case 697-089, May 1997.
      • May 1997
      • Teaching Note

      Tale of Two Electronic Components Distributors TN

      By: Ananth Raman and Bharat P. Rao
      Teaching Note for (9-697-064). View Details
      Keywords: Distribution Channels; Negotiation Deal; Consolidation; Growth and Development; Internet and the Web; Complexity; Electronics Industry
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      Raman, Ananth, and Bharat P. Rao. "Tale of Two Electronic Components Distributors TN." Harvard Business School Teaching Note 697-124, May 1997.
      • April 1997 (Revised May 1997)
      • Case

      Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

      By: Dorothy A. Leonard and Carin-Isabel Knoop
      In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details
      Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Consulting Industry
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      Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative. Harvard Business School Case 697-084, April 1997. (Revised May 1997.)
      • April 1997 (Revised May 1997)
      • Case

      Mercer Management Consulting's "Grow to Be Great" (B): Going Ahead with the Book

      By: Dorothy A. Leonard and Carin-Isabel Knoop
      Supplements the (A) case. View Details
      Keywords: Consulting Industry; Consulting Industry
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      Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (B): Going Ahead with the Book. Harvard Business School Case 697-087, April 1997. (Revised May 1997.)
      • April 1997 (Revised May 1997)
      • Case

      Mercer Management Consulting's "Grow to Be Great" (C): The Book

      By: Dorothy A. Leonard and Carin-Isabel Knoop
      Supplements the (A) case. View Details
      Keywords: Consulting Industry; Consulting Industry
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      Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (C): The Book. Harvard Business School Case 697-088, April 1997. (Revised May 1997.)
      • March 1997 (Revised April 1998)
      • Case

      Amazon.com (A)

      By: Jeffrey F. Rayport
      Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value... View Details
      Keywords: Competition; Internet and the Web; Entrepreneurship; Retail Industry
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      Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (A)." Harvard Business School Case 897-128, March 1997. (Revised April 1998.)
      • February 1997 (Revised July 1997)
      • Case

      Vermeer Technologies (A): A Company Is Born

      By: Ashish Nanda
      Charles Ferguson has just heard from a venture capital (VC) consortium that it is willing to finance Vermeer Technologies, a company he has cofounded for developing Internet software. The funds are sorely needed, but the VCs have imposed some onerous conditions,... View Details
      Keywords: Venture Capital; Selection and Staffing; Applications and Software; Entrepreneurship; Information Technology Industry
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      Nanda, Ashish, and Takia Mahmood. "Vermeer Technologies (A): A Company Is Born." Harvard Business School Case 397-078, February 1997. (Revised July 1997.)
      • December 1996 (Revised July 2002)
      • Background Note

      Note on Marketing and the Internet

      By: John A. Deighton, Alison Berkley and John Barabino
      The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
      Keywords: Marketing; Internet and the Web; Digital Marketing
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      Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
      • November 1996 (Revised December 1996)
      • Case

      Rogers Communications, Inc.: The Wave

      By: John A. Deighton, Karsten Voermann and Reginal Gilyard
      Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating... View Details
      Keywords: Decisions; Innovation and Invention; Marketing Strategy; Market Entry and Exit; Internet and the Web; Mobile and Wireless Technology; Consumer Behavior; Technology Adoption; Telecommunications Industry; Canada
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      Deighton, John A., Karsten Voermann, and Reginal Gilyard. "Rogers Communications, Inc.: The Wave." Harvard Business School Case 597-050, November 1996. (Revised December 1996.) (request a courtesy copy.)
      • November 1996 (Revised June 1999)
      • Case

      Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

      By: Marco Iansiti and Alan D. MacCormack
      Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details
      Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States
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      Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
      • March 1996 (Revised August 1996)
      • Case

      Open Market, Inc.: Managing in a Turbulent Environment

      By: Lynda M. Applegate and Janis Lee Gogan
      Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and... View Details
      Keywords: Business Strategy; Growth and Development; Business Startups; Internet and the Web; Change; Growth and Development Strategy; Organizations; Web Services Industry
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      Applegate, Lynda M., and Janis Lee Gogan. "Open Market, Inc.: Managing in a Turbulent Environment." Harvard Business School Case 196-097, March 1996. (Revised August 1996.)
      • January 1996
      • Case

      Outrage in Cyberspace: CompuServe and the GIF Patent

      By: Josh Lerner and Benjamin Conway
      CompuServe, an online services vendor, informs its software developers that they must enter into a licensing agreement to use the popular GIF compression. CompuServe claims that it is forced to do so because Unisys is enforcing its patent rights in this area. Others... View Details
      Keywords: Patents; Technological Innovation; Internet and the Web; Information Technology; Competitive Strategy; Internet and the Web; Web Services Industry
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      Lerner, Josh, and Benjamin Conway. "Outrage in Cyberspace: CompuServe and the GIF Patent." Harvard Business School Case 296-057, January 1996.
      • November 1995
      • Case

      InterZine Productions, Inc.

      By: William A. Sahlman and Jason Green
      Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details
      Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry
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      Sahlman, William A., and Jason Green. "InterZine Productions, Inc." Harvard Business School Case 396-174, November 1995.
      • August 1995 (Revised December 1997)
      • Case

      Encyclopaedia Britannica (A)

      By: Jeffrey F. Rayport
      Examines the growth of the CD-ROM publishing industry and its impact on the Encyclopaedia Britannica Co., which chose to ignore it. View Details
      Keywords: Information Technology; Organizational Change and Adaptation; Information Publishing; Publishing Industry
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      Rayport, Jeffrey F., and Thomas A. Gerace. "Encyclopaedia Britannica (A)." Harvard Business School Case 396-051, August 1995. (Revised December 1997.)
      • August 1995
      • Case

      Quality Printing

      By: Charles Christenson, Elon Kohlberg, Arthur Schleifer Jr., Harborne W. Stuart Jr., Paul A. Vatter and George Wu
      Keywords: Publishing Industry
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      Christenson, Charles, Elon Kohlberg, Arthur Schleifer Jr., Harborne W. Stuart Jr., Paul A. Vatter, and George Wu. "Quality Printing." Harvard Business School Case 896-002, August 1995.
      • August 1995 (Revised April 1996)
      • Case

      Nation Magazine (A), The

      By: Samuel L. Hayes III
      Keywords: Journals and Magazines; Publishing Industry
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      Hayes, Samuel L., III. "Nation Magazine (A), The." Harvard Business School Case 296-014, August 1995. (Revised April 1996.)
      • July 1995 (Revised October 1995)
      • Background Note

      Electronic Commerce: Trends and Opportunities

      By: Lynda M. Applegate and Janis Lee Gogan
      In a 1966 Harvard Business Review article, Felix Kaufman implored general managers to think beyond their own organizational boundaries to the possibilities of interorganizational systems (IOS)--networked computers that enable companies to share information and... View Details
      Keywords: Internet and the Web; Trends; Opportunities
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      Applegate, Lynda M., and Janis Lee Gogan. "Electronic Commerce: Trends and Opportunities." Harvard Business School Background Note 196-006, July 1995. (Revised October 1995.)
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