Publications

24 Jul 2000
Research & Ideas

Linking the Globe: The Role of Media and Communications

everywhere. For publishing houses, content is out of control." The true secret of the Internet, said Schmidt-Holtz, is the focus on the individual. "Media companies have to react to this fact and offer the customer new packages... View Details

Keywords: by Kenneth Liss; Publishing; Publishing; Publishing; Publishing

31 Mar 2014
Research & Ideas

Encouraging Niche Content in an Ad-Driven World

Content Commercialization: Evidence from Blogs, published last year in Management Science, Zhu and coauthor Sun, of Boston University, bring an empirical approach to a question that has had many anecdotal responses but no firm results:... View Details

Keywords: by Julia Hanna; Publishing; Publishing; Publishing

May 2009 (Revised July 2011)
Case

Daqi

By: Robert C. Pozen, Richard Franklyn Armbrust and Ziquan Zhang

In 2008, Daqi was one of the largest Internet portals for user-generated content and the leading word-of-mouth marketing provider in China. Grace Zhou, Daqi's CEO, was contemplating the risks and benefits of expanding Daqi's services into three new content areas—news,... View Details

Keywords: Information Publishing; Growth and Development Strategy; Risk Management; Marketing; Business and Government Relations; Expansion; Internet; Information Industry; China

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common with Harvard Business School... View Details

Keywords: by Sean Silverthorne; Publishing; Publishing

August 2011
Supplement

John Fahey, President and CEO of National Geographic Society, In-Class Comments, 2/11/11

By: David Garvin

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Sales; Environmental Sustainability; Business Strategy; Web Sites; Publishing Industry; Washington (state, US)

February 2009 (Revised May 2010)
Case

Orange: Read&Go

By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi

In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,... View Details

Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Demand and Consumers; Product Development; Partners and Partnerships; Competition; Publishing Industry; France

April 1992
Case

Time Inc. and New Magazine Development (B)

By: David J. Collis and Nancy Donohue

Keywords: Journals and Magazines; Product Development; Publishing Industry

October 1990
Teaching Note

Dorio Printing Co., Teaching Note

By: Frank V. Cespedes

Keywords: Publishing Industry

November 1987 (Revised August 1989)
Case

Dorio Printing Co.

By: Frank V. Cespedes

Keywords: Publishing Industry

May 1995 (Revised May 1995)
Teaching Note

Harcourt Brace Jovanovich, Inc. TN

By: Hugo Uyterhoeven

Teaching Note for (9-392-045). View Details

Keywords: Publishing Industry

September 1994 (Revised May 1995)
Case

Time Life, Inc. (A)

By: David A. Garvin and Jonathan West

Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details

Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry

November 1990 (Revised November 1991)
Case

Time Inc. and New Magazine Development

By: David J. Collis and Nancy Donohue

Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989. View Details

Keywords: Growth and Development; Management; Product; Segmentation; Publishing Industry

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details

Keywords: by Michael Toffel & Auden Schendler; Publishing; Publishing

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

writer James Patterson, who determines what his customers wants to read, then systematically churns it out in volume. Key concepts include: Patterson regularly outsells other "brand-name authors" such as Stephen King by simply publishing... View Details

Keywords: by Staff; Publishing; Publishing; Publishing

27 Sep 2011
Working Paper Summaries

Salience in Quality Disclosure: Evidence from the U.S. News College Rankings

Keywords: by Michael Luca & Jonathan Smith; Publishing; Publishing; Publishing

January 2012 (Revised March 2012)
Background Note

Cahiers du Cinéma and The French Film Industry

By: Mukti Khaire, Elena Corsi and Emilie Billaud

The French film magazine Cahiers du Cinéma contributed to strengthening the characterization of film as art in France. The note provides background information on the magazine's history, on the French film industry, and on French film magazines. View Details

Keywords: Film Entertainment; Journals and Magazines; Publishing Industry; Publishing Industry; France

November 2002 (Revised May 2003)
Case

AOL Time Warner Foundation

Focuses on B. Keith Fulton, vice president of the AOL Time Warner Foundation, who is analyzing the results of a new partnership between the foundation and the National Council on Aging. Fulton is considering ways to build upon the partnership's initial success. View Details

Keywords: Nonprofit Organizations; Partners and Partnerships; Publishing Industry; Publishing Industry; Publishing Industry