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Show Results For
- All HBS Web
(5,265)
- People (23)
- News (1,305)
- Research (2,616)
- Events (33)
- Multimedia (56)
- Faculty Publications (1,763)
- 05 Dec 2013
- HBS Seminar
Tsedal Neeley, Harvard Business School
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details
Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
Benjamin C. Esty
Benjamin Esty is the Roy and Elizabeth Simmons Professor of Business Administration at Harvard Business School. Over the years, he has taught a variety of courses ranging from advanced corporate finance and project finance to competitive strategy and leadership. He... View Details
- June 2004
- Case
Nehemiah Strategy, The: Bringing it to Boston
By: Diana Barrett and Arthur I Segel
In 2003, Lee Stuart was working with the Greater Boston Interfaith Organization to implement an affordable housing initiative in Boston. She and her colleagues faced a number of challenges in transferring the strategy, including whether the strategy was appropriate for... View Details
Barrett, Diana, and Arthur I Segel. "Nehemiah Strategy, The: Bringing it to Boston." Harvard Business School Multimedia/Video Case 304-082, June 2004.
Jacqueline Ng Lane
Jackie Lane is an Assistant Professor in the Technology and Operations Management Unit at Harvard Business School and a co-Principal Investigator of the Laboratory for Innovation Science at Harvard (LISH) at the Digital Data Design Institute (D^3) at Harvard. She... View Details
- February 2002
- Case
Free Internet Initiative in LaGrange, Georgia
By: F. Warren McFarlan, Mark Keil and Garrett W. Meader
LaGrange, GA was the first city in the world to offer free Internet access to citizens. The city manager and mayor must assess the project and decide whether to continue. This case chronicles the city's efforts to build a telecommunications infrastructure and offer... View Details
Keywords: Internet and the Web; Infrastructure; Technology Adoption; Cost vs Benefits; Information Technology Industry; Telecommunications Industry; Georgia (state, US)
McFarlan, F. Warren, Mark Keil, and Garrett W. Meader. "Free Internet Initiative in LaGrange, Georgia." Harvard Business School Case 302-041, February 2002.
- November 2001 (Revised August 2002)
- Case
Audio Spotlight, The
By: Youngme E. Moon
Joe Pompei, a graduate student at the MIT Media Lab, has invented a breakthrough audio invention. The invention is an "Audio Spotlight" that projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to... View Details
Keywords: Corporate Entrepreneurship; Independent Innovation and Invention; Marketing; Demand and Consumers; Value Creation
Moon, Youngme E. "Audio Spotlight, The." Harvard Business School Case 502-014, November 2001. (Revised August 2002.)
- October 1997 (Revised September 2000)
- Case
Disney (B): The Third Battle of Bull Run
By: Michael A. Wheeler and Georgia Levenson
The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented. View Details
Wheeler, Michael A., and Georgia Levenson. "Disney (B): The Third Battle of Bull Run." Harvard Business School Case 898-019, October 1997. (Revised September 2000.)
- Video
Ghassan E. Nuqul
Ghassan E. Nuqul, Chairman of the Nuqul Group, explains the origins of the Elia Nuqul Foundation in 2008, and discusses the group’s CSR projects in Jordan and elsewhere in MENA. View Details
- 2024
- Working Paper
Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Novel Ideas
By: Jacqueline N. Lane, Tianxi Cai, Michael Menietti, Griffin Weber and Eva C. Guinan
Evaluation of novel projects is essential for scientific and technological advancement. However,
evaluator bias toward a project’s potential can obscure its limitations. This study investigates
evaluation formats by contrasting combined assessments of novelty and... View Details
Lane, Jacqueline N., Tianxi Cai, Michael Menietti, Griffin Weber, and Eva C. Guinan. "Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Novel Ideas." Harvard Business School Working Paper, No. 24-064, March 2024.
- July 1990
- Case
Ceramics Process Systems Corp. (B)
By: Kim B. Clark and Brent D. Barnett
Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives... View Details
Keywords: Product Development; Business Processes; Management Practices and Processes; Supply Chain Management; Machinery and Machining; Goals and Objectives; Resource Allocation; Customer Satisfaction; Customer Value and Value Chain; Manufacturing Industry
Clark, Kim B., and Brent D. Barnett. "Ceramics Process Systems Corp. (B)." Harvard Business School Case 691-006, July 1990.
- March 2018 (Revised August 2018)
- Case
Matching Markets for Googlers
By: Bo Cowgill and Rembrand Koning
This case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could affect the company’s goals... View Details
Keywords: People Analytics; Google; Labor Market; Staffing; Market Design; Marketplace Matching; Selection and Staffing; Goals and Objectives; Technology Industry; United States
Cowgill, Bo, and Rembrand Koning. "Matching Markets for Googlers." Harvard Business School Case 718-487, March 2018. (Revised August 2018.) (More about Bo Cowgill.)
- October 2003 (Revised November 2003)
- Case
Foremostco, Inc. (A)
Describes the rocky transition from an outdated, nonintegrated information system to a new customized system built by programmers in a small, IT-dependent foliage company that distributes plant material. The old system has increasingly become a "burning platform," but... View Details
Keywords: Transition; Plant-Based Agribusiness; Information Technology; Crisis Management; Agriculture and Agribusiness Industry
Upton, David M., and Virginia Fuller. "Foremostco, Inc. (A)." Harvard Business School Case 604-017, October 2003. (Revised November 2003.)
- 08 Nov 2024
- Op-Ed
How Private Investors Can Help Solve Africa's Climate Crisis
fixed-income securities, mostly earning near-zero real yields. How can this capital find bankable projects that allow for private sector development and investment—at huge scale—to help solve these challenges while at the same time... View Details
- September 2004 (Revised January 2005)
- Case
IBM: Ordering Midrange Computers in Europe
IBM Europe is trying to expand business-to-business (B2B) efforts with its large distributors of midrange systems. These efforts aim to automate many transactions and business processes, removing the need for human involvement. IBM has completed an initial project with... View Details
Keywords: Customer Relationship Management; Information Technology; Information Infrastructure; Marketing Channels; Distribution Channels; Information Technology Industry; Computer Industry; Germany; United States
McAfee, Andrew P., and Michael Otten. "IBM: Ordering Midrange Computers in Europe." Harvard Business School Case 605-022, September 2004. (Revised January 2005.)
- Research Summary
Overview
Michael is interested in research at the intersection of technology and supply chain in corporations, especially retailers. His recent projects have focused on Human-AI collaboration at retailers. View Details
- September – October 2009
- Article
Critical Decisions in Software Development: Updating the State of the Practice
By: Alan MacCormack, Michael A. Cusumano, Chris Kemerer and Bill Crandall
This article focuses on how to choose the "right" software development process, how to structure global software design chains, how to manage the interaction of project structure and software design, and how to balance innovation and efficiency in a software business. View Details
Keywords: Applications and Software; Product Development; Projects; Innovation and Management; Performance Efficiency; Information Technology Industry
MacCormack, Alan, Michael A. Cusumano, Chris Kemerer, and Bill Crandall. "Critical Decisions in Software Development: Updating the State of the Practice." IEEE Software 26, no. 5 (September–October 2009).
- 18 Jul 2024
- Blog Post
Building the Future: An HBS Alumna’s Journey in Sustainable Infrastructure Investment
joined an investment bank where I gained valuable experience in financial analysis and then transitioned to a pan-African infrastructure fund. I was deeply involved in the investment lifecycle, from due diligence and financial modeling to View Details
- June 1998 (Revised June 1999)
- Case
Dixon Corporation: The Collinsville Plant
By: W. Carl Kester
Dixon Corp.faces the task of valuing a plant and an associated project that it is considering buying. The revisions are designed to enable the application of adjusted present value technique for valuation. A rewritten version of an earlier case. View Details
Keywords: Factories, Labs, and Plants; Valuation; Projects; Forecasting and Prediction; Acquisition; Entertainment and Recreation Industry; Technology Industry
Kester, W. Carl. "Dixon Corporation: The Collinsville Plant." Harvard Business School Case 298-165, June 1998. (Revised June 1999.)
- 11 Oct 2023
- Blog Post
A Journey of Discovery, Teamwork, and Impact with FIELD Global Immersion
peers to support our project sponsor, DoctorNow, a Korean telehealth start-up. In the weeks leading up to our Seoul adventure, we diligently forged a solid working relationship, delved into comprehensive research of the company and the... View Details