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  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

industry grows, the playing field is leveled, where one or two business models gain dominance, and managers who thrive in maximizing opportunities become the primary leadership archetype. The growth phase of the airline industry was... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

and economist Warren Persons, gained international renown for its three-curve A-B-C chart, which rendered business fluctuations as the ebb and flow of speculation (A), business (B), and banking (C). The service was directed by C. J.... View Details
Keywords: Martha Lagace
  • 15 Jan 2013
  • First Look

First Look: January 15

circumscribe citizen-employees, and they engage in production and trade. But individual corporations are no longer adequate to serve as the primary unit of analysis. Over the years, systems of distributed innovation-so-called business... View Details
Keywords: Sean Silverthorne
  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

nineteenth century, showed it gained momentum from the 1960s, and resulted in a mainstreaming of sustainability rhetoric, and sometimes practice, in large corporations from the 1980s, primarily in Western developed countries. A more... View Details
Keywords: by Sean Silverthorne
  • 30 May 2005
  • Research & Ideas

Germany’s Pioneering Corporate Managers

production and "customization" of materials. The engineering or applied science-based culture of many German firms kept power and authority closer to the factory or subsidiaries. Craft production... View Details
Keywords: by Sean Silverthorne
  • 26 Jul 2016
  • First Look

July 26, 2016

assets and improve its profitability. However, Bhattacharya knows that these gains will be fleeting without the development of a trained workforce who can address 21st century industry problems with speed and creativity. This requires... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

Business School Case 806-044 Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market it, sell the company, or IPO.... View Details
Keywords: Martha Lagace
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

and based in Michigan, the company had a proud history of product and marketing innovation starting with its first product, Kellogg’s Toasted Corn Flakes, which created the cold cereal category. In recent years, however, Kellogg’s revenue... View Details
Keywords: Sean Silverthorne
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