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  • 27 Jul 2010
  • First Look

First Look: July 27

Hampshire's Squam Lake. Their goal: the mapping of a long-term plan for financial regulation reform. The Squam Lake Report distills the wealth of insights from the ongoing collaboration that began at these meetings and provides a... View Details
Keywords: Martha Lagace
  • 16 Sep 2014
  • First Look

First Look: September 16

innovation performance such as firm productivity and profitability, (d) mergers, and (e) divestments as providing context or "shocks" to an activity system and their value as an empirical source of exogenous variation.... View Details
Keywords: Sean Silverthorne
  • 27 Jun 2011
  • Research & Ideas

Recovering from the Need to Achieve

operated this way or felt this way. Many are relieved to hear the condition has a name." Harvard is fertile ground for HNAPs, too. DeLong plans to make his book required reading in the second year courses on Authentic Leadership and... View Details
Keywords: by Kim Girard
  • June 2007 (Revised March 2011)
  • Case

The CW: Launching a Television Network

By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry
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  • April 2021
  • Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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  • 17 Sep 2018
  • Research & Ideas

Welcome to Retirement. Who Am I Now?

psychological boundaries with your spouse, and people vary in how bumpy that transition is” “Many people will say that they have to figure out who they are in terms of always having been a really productive person,” Amabile says. “They... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation
  • 27 Nov 2019
  • Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

Longchamp Luxury Brand?Does an affordable luxury product work against the top-tier brand? L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead YetLike many symphony orchestras, the Los Angeles Philharmonic lost touch with... View Details
Keywords: by Sean Silverthorne; Retail
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

experiences are enhanced for everyone involved. There are three barriers that can prevent us from productively engaging: 1) not being able to help, 2) not knowing how to help, and, 3) not believing our help is important.  Organizations... View Details
Keywords: by Dina Gerdeman
  • September 2017 (Revised March 2018)
  • Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Retail Industry; Asia; India; Karnataka; Bangalore
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  • 22 Nov 2004
  • Research & Ideas

Side Effects: The Case of Propecia

the less effective the drug. The problem for Merck, Wosinska said, was that this group was not likely to realize they have a problem. They are only compelled to action after the hair loss is obvious. So the consumer most likely to buy the View Details
Keywords: by Sean Silverthorne; Health; Pharmaceutical
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details
Keywords: by Dina Gerdeman
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

by-product produced is exactly the amount that can be produced using the entire waste stream). The operational synergy in the joint production process is manifested as one of two subsidies: the by-product is subsidized by the disposal... View Details
Keywords: Martha Lagace
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter.... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

allergens. Now, the new company had to turn its product into a brand and map its go-to-market strategy, including creating a compelling value proposition, choosing a path to market that was either direct-to-consumer, through grocery... View Details
Keywords: by Sean Silverthorne
  • 21 Mar 2017
  • First Look

First Look at New Research, March 21

activity the CEOs undertake during one workweek and (ii) a machine learning algorithm that projects these data onto scalar CEO behavior indices. Low values of the index are associated with plant visits and one-on-one meetings with View Details
Keywords: Sean Silverthorne
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

product design, production, distribution, and system integration may be split up among hundreds or even thousands of firms. Different firms will design and produce the different components of a complex artifact (like the processor,... View Details
Keywords: Martha Lagace
  • 30 Aug 2011
  • First Look

First Look: August 30

underutilized markets, using its global network to quickly move products to market, and reinvesting steadily in its brand. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311120-PDF-ENG L'Oréal: Global Brand, Local Knowledge... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2006
  • Research & Ideas

When Benchmarks Don’t Work

Benchmarking certainly has its virtues. Comparing production time or the cost of a standard process to that of peer companies can yield important insights about your own efficiencies—and ultimately, competitiveness. But benchmarking also... View Details
Keywords: by Robert S. Kaplan; Service
  • 02 Mar 2010
  • First Look

First Look: March 2

performance, in whatever way one chooses to define performance (for example, quality of life, or value creation for all entities), and provides access to that causal link. Integrity is thus a factor of production as important as knowledge... View Details
Keywords: Martha Lagace
  • Research Summary

Organisational Learning in Software Requirements Engineering and Management

The current research project addresses the continuing low success rate of software development projects, which has been frequently reported in empirical studies. For example, the 2004 Chaos Report by the Standish Group found that only 29% of 9,236 application... View Details

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