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Show Results For
- All HBS Web
(1,265)
- People (2)
- News (340)
- Research (784)
- Events (3)
- Multimedia (6)
- Faculty Publications (313)
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might be just what marketing has... View Details
Keywords: by James Heskett
- Portrait Project
Brian Sykes
“Wow – so you grew up in the city? I’ve never met someone actually from San Francisco.” Recognizing their unmistakable look of astonishment, I state that I am the proud product of San Francisco’s Haight / Ashbury district. But, like a... View Details
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Product Published: April 23, 2012 Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the... View Details
Keywords: by Staff
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
success as it continues to expand its product line into handheld devices like the iPod and, now, the iPhone? The Apple case originally appeared in 1992 and has been rewritten 5 times since. "The company... View Details
- 01 Jun 2007
- News
A Juicy Story
to expand its product line into handheld devices like the iPod and, now, the iPhone? The Apple case originally appeared in 1992 and has been rewritten five times since then. “The company always looks a... View Details
- 01 Mar 2011
- News
Tax and Grow
prod corporations to put some of their remarkable cash hoards to productive use. Estimates of the cash held by U.S. public corporations easily exceed $1 trillion; several technology companies alone are sitting on cash balances in excess... View Details
- 23 Oct 2019
- News
Hands-on Simulations Complement the Case Method
Don’t let the fact that first-year MBA students immerse themselves in the beer industry fool you—they are learning about product development by participating in an online simulation. In fact, the use and complexity of simulations in the... View Details
Keywords: Educational Innovation
- 04 Dec 2014
- News
Hacking Health Care
way: a project leader pinpoints problem areas and organizes a hackathon that is attended by an audience of 200 to 300 participants. Doctors and nurses on the front line engage with software developers who are eager to break through the... View Details
Keywords: Jill Radsken
- 01 Apr 1996
- News
New Releases
reference for more than 160 of the best videos and multimedia programs currently available. A Critical Guide is the only book that offers critical evaluations of new and classic training videos and multimedia programs. These evaluations, provided by trainers,... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
would manufacture lithium-ion batteries used in Tesla’s electric vehicles on an unprecedented scale. In early 2015, Tesla announced a new product line of battery packs designed for large-scale energy storage... View Details
Keywords: Sean Silverthorne
- 01 Mar 2014
- News
Cutting Edge
irrelevance. The company's signature wild cherry–flavored product all but disappeared from retailers' shelves; by 2012, annual revenues had sunk to about $1 million. Enter Steve Silk (MBA 1978), turnaround maestro and patron saint of lost... View Details
- 01 Jun 2022
- News
Action Plan: Writing the Next Chapter
that Hubscher knew she wouldn’t touch. “The product itself hasn’t changed,” she says. “A pen or a pencil remains a pen or a pencil.” She was also committed to Caran d’Ache’s artisanal approach to production. Crafting a single pencil... View Details
Keywords: April White
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
Says Philippe Pommez, Natura's R&D director, "The hard part is not finding the new technology; it is knowing what you are looking for. This is where our conceptualization of new products and new View Details
- 01 Feb 1997
- News
Merton Discusses Risk Management at Dean's Seminar
If you're saving for your child's college education, you're probably putting money in growth funds, hoping that the returns a decade or more down the line will be enough to pay for tuition. But what if your returns fall short? It's a... View Details
Keywords: Elizabeth McNair
- 17 Aug 2015
- News
The Play Alchemist
generates electricity as it rolls—“[a] project that makes the world a better place.” Cofounder and CEO of Uncharted Play, a company based in New York City that creates a line of socially beneficial play-based products, she was on Forbes... View Details
- 07 Jan 2002
- What Do You Think?
Did Consumer Behavior Tracking Come of Age on September 11?
Summing Up September 11 was no "tipping point" for acceleration in the loss of privacy. That's the conclusion to be drawn from responses to this month's column. Rather the loss of privacy is a natural product of the information... View Details
Keywords: by James Heskett
- 01 Dec 2017
- News
Turning Point: The Dark Season
illustration by Vahram Muradyan illustration by Vahram Muradyan A few years ago I went through a sort of wilderness experience, where nothing was lining up. I had to sell my car and move in with a roommate to cut costs. There was a moment... View Details
Keywords: Jonathan Wilkins (MBA 2007, MDiv 2009)
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Consulta uses production line best practices to deliver fast, reliable, affordable and standardized medical appointments to low income families that are uninsured and underserved by the public system, in the... View Details
Keywords: Multiple alumni
- 06 Nov 2013
- What Do You Think?
Is Top-Down Resource Allocation on the Rise?
Summing Up Is Business Agility a Product of Top-Down or Bottom-Up Resource Allocation? Respondents to this month's column provided possible explanations for greater reliance on top-down resource allocation processes (RAPs) while reminding... View Details
Keywords: by James Heskett
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
to let customers acquire points or miles or any loot unconnected to the product they are using . . . It's about customers and suppliers caring for each other's success." As Alan de Winter put it, "A consistently well-delivered... View Details
Keywords: by James Heskett