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- Faculty Publications (426)
- 24 Apr 2014
- News
Seeing glass in a new light
Rao Mulpuri (AMP 171, 2006) wants to transform the building industry by disrupting a common product: glass. View Dynamic Glass brings smart windows to buildings, and is gaining rapid adoption in North America—the California-based company... View Details
- 12 Mar 2024
- Blog Post
IFC India: Electric Mobility in India
pronounced push for EV requirements and a shorter payback cycle help expedite Log9's adoption and product expansion. Additionally, large domestic incumbents producing competitive batteries focus on the... View Details
- 17 Nov 2003
- Research & Ideas
The Business of Babies
We prefer to think of babies as cuddly bundles of joy, but they are also products at the center of a multibillion-dollar market in adoptions and scientific conception, a market that few people acknowledge... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Rewards Of Channel Stewardship The concept of channel stewardship is meant to appeal to any organization in the distribution channel that wants to bring a disciplined approach to channel strategy. As mentioned, a channel steward might be the maker of the View Details
- June 2007 (Revised April 2010)
- Case
Comcast Corporation
By: Anita Elberse and Jason Schreiber
In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry
Elberse, Anita, and Jason Schreiber. "Comcast Corporation." Harvard Business School Case 507-080, June 2007. (Revised April 2010.)
- 23 Jun 2021
- Research & Ideas
One More Way the Startup World Hampers Women Entrepreneurs
Before launching new products, entrepreneurs are often filled with doubt: Will their ideas successfully take off in the marketplace—or will they fall flat? To cut down on uncertainty, creators can post their inventions on platforms such as View Details
Keywords: by Michael Blanding
- June 2014
- Teaching Note
Google Glass
By: Thomas Eisenmann
In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details
- September 2024 (Revised January 2025)
- Exercise
Building an AI First Snack Company: A Hands-on Generative AI Exercise
By: Iavor I. Bojinov
Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details
Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding
Bojinov, Iavor I. "Building an AI First Snack Company: A Hands-on Generative AI Exercise." Harvard Business School Exercise 625-052, September 2024. (Revised January 2025.)
- 01 Oct 1999
- News
Running on empty
Week (June 29, 1999), using $10,000 in savings and working in a partner's garage, Hubbard discovered a way to remove the volatile elements from gasoline. Rendered inert and nonflammable, the resulting liquid product - dubbed "SpareTank" -... View Details
- 11 May 2016
- News
World Bank Vice President and Treasurer: Negative Rates Not the Answer
Reacting to a spate of nations adopting negative interest rates—essentially charging depositors for parking their money—World Bank Vice President and Treasurer Arunma Oteh (MBA 1990) told Bloomberg News that the policy could weaken banks.... View Details
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details
Keywords: by James Heskett
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
and donate part of the proceeds to a charity to feed the hungry. Not all PWYW strategies are created equal, however. Santana investigated data from a pet adoption agency in New York, finding that on average patrons paid close to the $150... View Details
- 01 Mar 2013
- News
Delivering the Power to Dream Big
technology will not only increase solar adoption in the United States, but help people in the developing world as well. In industrialized countries, "you can imagine the impact on portable electronics—it can give you freedom from the... View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
customers, individual consumers—the actual end users—are often located inside the customer firm: This can create a two-stage adoption cycle—first the business must decide to purchase a product or service and... View Details
Keywords: by Lynda M. Applegate
- Web
IFC India 2025: Decarbonizing Rice Paddy Farming - Pioneering Sustainability in Indian Agriculture - Blog - Business & Environment
Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable View Details
- 23 Aug 2011
- First Look
First Look: August 23
relevant for industries characterized by product proliferation and horizontal differentiation. Read the paper: http://www.people.hbs.edu/banand/matchmaker2011published.pdf Accelerating the Adoption of... View Details
Keywords: Sean Silverthorne
- 13 Apr 2021
- News
Face Value
As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold in her beauty View Details
- 24 Nov 2009
- First Look
First Look: Nov. 24
the behavior leads to a negative rather than a positive outcome. We also find that people's willingness to punish wrongdoers is consistent with their judgments, and we offer preliminary evidence on how to reduce these biases. Entry, Exit and Labour View Details
Keywords: Martha Lagace
- 15 Sep 2009
- First Look
First Look: September 15
innovations that can be freely adopted by many firms. Firm-level volatility is affected primarily by the Schumpeterian dynamics associated with the development of R&D innovations. On the other hand, the variance of aggregate View Details
Keywords: Martha Lagace
- 25 Apr 2014
- News
To create breakthrough strategies, harness creativity to the scientific method
"Conventional strategic planning is not actually scientific," argues Jan W. Rivkin, the Bruce V. Rauner Professor of Business Administration. "To produce novel strategies, teams need to adopt a step-by-step process in which creative... View Details