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- All HBS Web
(1,670)
- People (2)
- News (356)
- Research (1,009)
- Events (6)
- Multimedia (3)
- Faculty Publications (347)
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
press Compensation & Benefits Review Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees By: Thibault-Landry, Anais, Allan Schweyer, and Ashley V. Whillans Abstract—Given the struggle that many View Details
Keywords: Dina Gerdeman
- Web
John H. McArthur | About
Boston region as well as organizations and institutions around the globe, including in his home country of Canada. McArthur’s association with HBS began in 1957 when he arrived on campus from Vancouver. His standout performance in the MBA... View Details
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
Frederick Taylor's application of scientific methods to the study of physical labor had begun to be extended to the organization of industry as well as to spheres such as higher education and government. While Taylorism was quickly... View Details
- March 2017 (Revised September 2017)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., and Carole A. Winkler. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 717-473, March 2017. (Revised September 2017.)
- 24 Mar 2015
- First Look
First Look: March 24
Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect appears to result... View Details
Keywords: Sean Silverthorne
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- Web
Developing the Plan - Advancing Racial Equity
Professor Jan Hammond, chief marketing & communications officer Brian Kenny, and chief inclusion & diversity officer Terrill Drake. We formed the Dean’s Anti-Racism Task Force and identified the work required in seven key areas. After... View Details
- 04 Feb 2014
- What Do You Think?
Has Listening Become a Lost Art?
better, are there any situations that would require you to not listen deliberately?" Wayne Brewer provided one response to that one when he said, "Maybe companies (and individuals) are figuring out that listening to customers is not as profitable as other View Details
Keywords: by James Heskett
- 2008
- Chapter
Corporate Honesty and Business Education: A Behavioral Model
By: Rakesh Khurana and Herbert Gintis
Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details
Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior
Khurana, Rakesh, and Herbert Gintis. "Corporate Honesty and Business Education: A Behavioral Model." In Moral Markets: The Critical Role of Values in the Economy, edited by Paul J. Zak. Princeton University Press, 2008.
- 09 Jun 2008
- Lessons from the Classroom
Monetizing IP: The Executive’s Challenge
terms. One example is MPEG-2, a digital video compression standard used in products including DVD and high-definition television. The standard was developed by the International Organization for Standardization, but during the completion... View Details
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
soap before meals can dramatically reduce rates of both diarrhea and acute respiratory infections. To that end, major health organizations have poured a lot of money into handwashing education campaigns in the developing world, but to... View Details
Keywords: by Carmen Nobel
- 01 Nov 2019
- What Do You Think?
Should Non-Compete Clauses Be Abolished?
organizations to make investments in employees in the form of training and education. What may surprise you is how far down into the organization NCCs can legally extend. Some... View Details
Keywords: by James Heskett
- 18 Apr 2016
- Blog Post
Meet the HBS Family Business Club
student led panels. Since HBS does not currently have a class dedicated specifically to family businesses, the club is a great avenue for students to form bonds within the community. It is estimated that over 70% of the world's... View Details
- 10 Sep 2001
- Research & Ideas
Do You Have Change Fatigue?
Close Up). These phases are not linear, Garvin emphasizes: all three must take place for the change to work, but not necessarily in the order just described. Moreover, for each stage to be even marginally successful, certain conditions must be met. In the first stage,... View Details
Keywords: by Nick Morgan
- 01 Jun 2013
- News
Building a Better Brazil
programs have a long-lasting impact on the progress of their workers, their companies, and their countries, and have done so in particular in Brazil," said Esteves, who visited the HBS campus in March to deliver the keynote speech at a conference View Details
- 31 Jul 2015
- Blog Post
Transitioning From the Military to Business School
ultimately I’d like to run a company. To me, the beauty of the case method is the opportunity to truly put oneself in the shoes of a protagonist and think through a difficult decision with the protagonist using the same values and priorities you would use in real life.... View Details
- 24 Feb 2022
- Op-Ed
Want to Prevent the Next Hospital Bed Crisis? Enlist the SEC
out to bolster the “ability to identify and disseminate crucial information during the formative moments of a crisis," but has yet to offer implementation guidelines. How can such complex requirements—housed within the HHS, a $1.4... View Details
- 19 Oct 2010
- First Look
First Look: October 19, 2010
One explanation for these patterns is that U.S. firms are organized in a way that allows them to use new technologies more efficiently. A model of endogenously chosen organizational form and IT is developed... View Details
Keywords: Sean Silverthorne
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
Bikram," he says. "She's not as regimented in her form of yoga. There's no Sanskrit in her yoga. Bikram is about Sanskrit. Bikram is about India. She's quintessentially American." Adding Value Deshpandé taught the case for... View Details
- 01 Dec 2022
- News
Future Vision
create an exceptional environment for teaching, learning, and research, and the alumni offer their time, talent, and treasure to propel us forward. I draw great inspiration from this. What did you find to be most challenging about the transition? The sheer complexity... View Details