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- All HBS Web
(1,688)
- People (2)
- News (362)
- Research (1,014)
- Events (6)
- Multimedia (3)
- Faculty Publications (355)
- 24 Mar 2015
- First Look
First Look: March 24
Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect appears to result... View Details
Keywords: Sean Silverthorne
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
Frederick Taylor's application of scientific methods to the study of physical labor had begun to be extended to the organization of industry as well as to spheres such as higher education and government. While Taylorism was quickly... View Details
- 2008
- Chapter
Corporate Honesty and Business Education: A Behavioral Model
By: Rakesh Khurana and Herbert Gintis
Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details
Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior
Khurana, Rakesh, and Herbert Gintis. "Corporate Honesty and Business Education: A Behavioral Model." In Moral Markets: The Critical Role of Values in the Economy, edited by Paul J. Zak. Princeton University Press, 2008.
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- 04 Feb 2014
- What Do You Think?
Has Listening Become a Lost Art?
better, are there any situations that would require you to not listen deliberately?" Wayne Brewer provided one response to that one when he said, "Maybe companies (and individuals) are figuring out that listening to customers is not as profitable as other View Details
Keywords: by James Heskett
- 24 Feb 2022
- Op-Ed
Want to Prevent the Next Hospital Bed Crisis? Enlist the SEC
out to bolster the “ability to identify and disseminate crucial information during the formative moments of a crisis," but has yet to offer implementation guidelines. How can such complex requirements—housed within the HHS, a $1.4... View Details
- 09 Jun 2008
- Lessons from the Classroom
Monetizing IP: The Executive’s Challenge
terms. One example is MPEG-2, a digital video compression standard used in products including DVD and high-definition television. The standard was developed by the International Organization for Standardization, but during the completion... View Details
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
soap before meals can dramatically reduce rates of both diarrhea and acute respiratory infections. To that end, major health organizations have poured a lot of money into handwashing education campaigns in the developing world, but to... View Details
Keywords: by Carmen Nobel
- 01 Dec 2022
- News
Future Vision
create an exceptional environment for teaching, learning, and research, and the alumni offer their time, talent, and treasure to propel us forward. I draw great inspiration from this. What did you find to be most challenging about the transition? The sheer complexity... View Details
- 01 Nov 2019
- What Do You Think?
Should Non-Compete Clauses Be Abolished?
organizations to make investments in employees in the form of training and education. What may surprise you is how far down into the organization NCCs can legally extend. Some... View Details
Keywords: by James Heskett
- Web
Entrepreneurship Course Online | HBS Online
and learning from tests Anticipating change and reacting to new information 6-8 hrs Module 3 Financing a Business Determine how and when investment can help you create value for yourself and your investors, and consider risk and reward through various View Details
- 10 Sep 2001
- Research & Ideas
Do You Have Change Fatigue?
Close Up). These phases are not linear, Garvin emphasizes: all three must take place for the change to work, but not necessarily in the order just described. Moreover, for each stage to be even marginally successful, certain conditions must be met. In the first stage,... View Details
Keywords: by Nick Morgan
- 06 May 2021
- HBS Case
How Four Women Made Miami More Equitable for Startups
her hometown of New Orleans before moving to Miami. Gibson shifted her focus to cultivating higher-wage jobs in marginalized communities and drew on her background in environmental sciences to form EcoTech Visions, a company providing... View Details
Keywords: by Carolyn DiPaolo
- June 2022 (Revised August 2022)
- Case
Sustainability Reporting at Dollar Tree, Inc.
By: Suraj Srinivasan and Li-Kuan Ni
The cases discusses the ESG strategy of Dollar Tree Inc., a U.S. Fortune 500 company in the deep discount retail industry and the and shareholder pressure faced by the company. In 2022, the company faced a shareholder resolution from a renowned shareholder advocacy... View Details
Keywords: ESG; Sustainability; Shareholder Activism; Dollar Tree; Sustainability Reporting; ESG Reporting; Board Of Directors; Shareholder Engagement; GHG; Environmental Accounting; Integrated Corporate Reporting; Trends; Communication; Announcements; Voting; Environmental Management; Climate Change; Environmental Sustainability; Values and Beliefs; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governing Rules, Regulations, and Reforms; Policy; Reports; Business or Company Management; Risk Management; Corporate Social Responsibility and Impact; Outcome or Result; Strategic Planning; Business and Stakeholder Relations; Situation or Environment; Opportunities; Civil Society or Community; Social Issues; Public Opinion; Strategy; Adaptation; Alignment; Business Strategy; Corporate Strategy; Value Creation; Retail Industry; United States; Virginia
Srinivasan, Suraj, and Li-Kuan Ni. "Sustainability Reporting at Dollar Tree, Inc." Harvard Business School Case 122-044, June 2022. (Revised August 2022.)
- Web
Frequently Asked Questions | HBS Online
Technical Requirements Enrollment Academics Learning Tracks Costs, Grants & Financial Aid HBS Online for Organizations Certificates Pathways to Business Overview How are HBS Online courses delivered? We offer self-paced programs (with... View Details
- 31 Jul 2015
- Blog Post
Transitioning From the Military to Business School
ultimately I’d like to run a company. To me, the beauty of the case method is the opportunity to truly put oneself in the shoes of a protagonist and think through a difficult decision with the protagonist using the same values and priorities you would use in real life.... View Details
- 19 Oct 2010
- First Look
First Look: October 19, 2010
One explanation for these patterns is that U.S. firms are organized in a way that allows them to use new technologies more efficiently. A model of endogenously chosen organizational form and IT is developed... View Details
Keywords: Sean Silverthorne
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
Bikram," he says. "She's not as regimented in her form of yoga. There's no Sanskrit in her yoga. Bikram is about Sanskrit. Bikram is about India. She's quintessentially American." Adding Value Deshpandé taught the case for... View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
their handsets. The GSM Association predicts that by 2012, nearly 300 million of the previously "unbanked" will be using some form of mobile banking. “The mistake a lot of us make is to look at the folks at the base of the... View Details
- Web
Frequently Asked Questions - Creating Emerging Markets
Frequently Asked Questions Who is selected for interviews? We select leaders who have built organizations of lasting value. For the most part, these are founders of businesses, though they also include numerous significant not-for-profit... View Details