Online Business - Publications - Faculty & Research

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

As Harvard Business School Professor Linda A. Hill began to dig into the scholarship around leadership and innovation, she soon realized there was a lot of research on both. What she didn't find, however, was work linking the two.... View Details

Keywords: by Kim Girard

27 Apr 2021
Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

footprint. Should it separate the domestic and international businesses, or should it attempt to integrate the two organisations?" Threadless: The Renewal of an Online Community Shane Greenstein, Karim R. Lakhani, and Christian Godwin... View Details

30 Oct 2017
Research & Ideas

Asking Questions Can Get You a Better Job or a Second Date

conversation partners,” says Alison Wood Brooks, assistant professor and Hellman Faculty Fellow at Harvard Business School. “This strategy does both. It’s an easy-to-deploy strategy anyone can use to not only be perceived as more... View Details

Keywords: by Rachel Layne

23 Jun 2022
Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

on screen. Harvard Business School’s Amit Goldenberg worked with seven other researchers, including Airbnb executives, to evaluate online strategies for mitigating loneliness. Goldenberg’s findings offer... View Details

Keywords: by Michael Blanding

02 Feb 2016
First Look

February 2, 2016

Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44724 Enhancing the... View Details

Keywords: Sean Silverthorne

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

boycott as well as a shareholder proposal to change its policies on political contributions. The case covers current campaign finance regulations as they relate to business as well as Target's lobbying activities regarding View Details

Keywords: Sean Silverthorne

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

are allocated to respond. The dilemma: Create a response that is neither overreaction (threat) nor insufficient (opportunity). In this excerpt from their Harvard Business Review article, Harvard Business... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

book, Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how some leaders embrace “deep purpose” as a generative force that can be a catalyst to achieve both impressive economic results and positive social impact. The book demonstrates how... View Details

Keywords: by Ranjay Gulati

18 Apr 2017
First Look

First Look at New Ideas, April 18

March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical... View Details

Keywords: by Sean Silverthorne

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a marketing researcher and associate... View Details

Keywords: by Kristen Senz; Retail; Service

11 Nov 2002
Research & Ideas

Women Entrepreneurs Usher in the Next Generation

Spontaneous responses can often be quite telling. As a member of a panel discussion at the Women, Money, and Power conference, entrepreneur Joline Godfrey posed two simple questions to the mostly-female audience. "How many of you had View Details

Keywords: by Martha Lagace

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS... View Details

Keywords: by Martha Lagace

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

hold six. No matter that your favorite craft beer store permits you buy bottles one at a time. Chances are you’d still buy six, just to fill all six spaces in the box. “People really don’t like to leave things incomplete,” says Kate Barasz, an assistant professor of... View Details

Keywords: by Carmen Nobel

17 Dec 2014
Research & Ideas

How Our Brain Determines if the Product is Worth the Price

neuroscientist and assistant professor in the Marketing unit at Harvard Business School, who conducted the research with Baba Shiv, a marketing professor and neuroeconomics expert at Stanford University's Graduate School of Business, and... View Details

Keywords: by Carmen Nobel; Retail

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

Donald J. Trump brings business experience to the White House. Source: BasSlabbers Donald John Trump, the 45th president of the United States, will be the first to go straight from the boardroom to the Oval Office without any political... View Details

Keywords: by Christina Pazzanese

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details

Keywords: by Ben Rand; Technology

16 Dec 2022
Research & Ideas

Why Technology Alone Can't Solve AI's Bias Problem

In a cluttered online world, few can resist the convenience of an automated ranking when deciding what movie to watch on Netflix or which seafood restaurant looks promising in a Google search. But when it comes to finding a job candidate... View Details

Keywords: by Michael Blanding; Technology

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

The COVID-19 pandemic has profoundly influenced the lives of most people on the planet. It has changed daily activities; something as simple as a walk in the park is perceived very differently now. The same is true for businesses. Many View Details

Keywords: by Hong Luo and Alberto Galasso

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

typical consumers think. That's fine if you only want to keep making incremental improvements to your products, says Jill Avery, senior lecturer at Harvard Business School and a former brand manager at Gillette, Samuel Adams, and... View Details