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Show Results For
- All HBS Web
(5,629)
- People (24)
- News (1,695)
- Research (2,627)
- Events (46)
- Multimedia (69)
- Faculty Publications (1,685)
- Article
The Effectiveness and Targeting of Television Advertising
By: R. Shachar and B. Anand
Shachar, R., and B. Anand. "The Effectiveness and Targeting of Television Advertising." Journal of Economics & Management Strategy 7, no. 3 (Fall 1998): 363–96.
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young... View Details
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
power mapping. Through the work and life experiences you expose yourself to, the books you read, the media you consume, the practice of self reflection, you can see the world as a web of interdependencies,... View Details
Keywords: by Jay Fitzgerald
- 2024
- Book
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
By: Steve Kaczynski and Scott Duke Kominers
We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, 2024.
- Web
Porter Prize Japan - Institute For Strategy And Competitiveness
published in the 1990 book The Competitive Advantage of Nations . The book Can Japan Compete? , which was selected as one of the top three non-fiction books of 2000 by The Economist , was co-authored by Michael Porter View Details
- December 1982 (Revised April 1986)
- Case
Zenith and the Color Television Fight
By: David B. Yoffie
Yoffie, David B. "Zenith and the Color Television Fight." Harvard Business School Case 383-070, December 1982. (Revised April 1986.)
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
from the Negotiations That Wrested the NFL from CBS By: Sebenius, James K. Abstract—A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment and View Details
Keywords: Dina Gerdeman
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
this success was achieved. Heroes Wanted: Why the World Needs You to Live Your Heart Out by Rodney D. Bullard (AMP 187, 2014) Harvest House Publishers With all the hardships and unmet needs in the world,... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
media usage had declined among Americans less than 35 years old, and the only age group using Facebook more were people 55 or older, according to Edison Research.) As a marketing medium, online channels were... View Details
Keywords: by Frank V. Cespedes
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent,... View Details
Keywords: Dina Gerdeman
- October 1994 (Revised January 1995)
- Case
STAR TV (A, B, and C Condensed)
By: J. Peter Williamson, Michael Y. Yoshino and Henry Laurence
Keywords: Media and Broadcasting Industry
Williamson, J. Peter, Michael Y. Yoshino, and Henry Laurence. "STAR TV (A, B, and C Condensed)." Harvard Business School Case 395-089, October 1994. (Revised January 1995.)
- 03 Jan 2011
- News
Are You a Good Boss—or a Great One?
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
2018 Northamption, MA: Edward Elgar Publishing Varieties of Green Business: Industries, Nations and Time By: Jones, G. Abstract—Published at a time of ever-increasing warnings that the pace of climate change... View Details
Keywords: Dina Gerdeman
- April 1992
- Case
Time Inc. and New Magazine Development (B)
By: David J. Collis and Nancy Donohue
Collis, David J., and Nancy Donohue. "Time Inc. and New Magazine Development (B)." Harvard Business School Case 792-044, April 1992.
Felix Oberholzer-Gee
Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate... View Details
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
IIB Bank by Paddy McEvoy (MBA 1970) Choice Publishing The story of one man’s journey from the early 1940s to the present day. It is a reflection on how choosing the positives and taking advantage of life’s... View Details
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
Alumni Books Gretel II Disqualified: The Untold Inside Story of a Famous America's Cup Incident by B. Devereux Barker III (PMD 23, 1972) and John N. Fiske Jr. (CreateSpace Independent Publishing Platform)... View Details
- 10 Oct 2012
- Research & Ideas
Taking Advantage of Life’s (Few and Far Between) Inflection Points
controlled." A new book explains Stevenson's wit and wisdom from the view of a former student and lifelong friend, Eric C. Sinoway, president of Axcess Worldwid in New York. This excerpt from Howard's Gift:... View Details
Keywords: Re: Howard H. Stevenson
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
Years That Created America: The Story of the Explorers, Promoters, Investors, and Settlers Who Founded America by Ted Lamont (MBA 1951) Rowman & Littlefield Publishers Fault Lines: A Layman’s Guide to... View Details
- Web
Misers, Moneylenders, and Thieves - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections
owed the artist money for two paintings. Rembrandt probably did this portrait in thanks for Uytenbogaert's generosity. 16 Le Plaisir des Vieillards view image Engraved and published by Pierre François Basan... View Details