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Publications
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- Faculty Publications (989)
- April 2004 (Revised September 2006)
- Teaching Note
XM Satellite Radio (A) and (B) TN
By: David B. Godes and Elie Ofek
Teaching Note to (9-504-009) and (9-504-065). View Details
Keywords: Media and Broadcasting Industry
- April 2004
- Case
Marks & Spencer: The Phoenix Rises - A Multimedia Case Study
By: Joseph L. Bower
Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details
- February 2004 (Revised April 2007)
- Case
Random House
By: Bharat N. Anand, Kyle F. Barnett and Elizabeth Lea Carpenter
On June 12, 2003, the proposed merger of Random House and Time Warner Book Group was called off by the CEO of Random House's parent company, Bertelsmann. The announcement was welcomed by several critics who had questioned the logic of further consolidation in the book... View Details
- January 2004 (Revised March 2004)
- Supplement
XM Satellite Radio (B)
By: David B. Godes and Elie Ofek
Keywords: Media and Broadcasting Industry
- December 2003 (Revised July 2005)
- Module Note
Making Sense of Media Conglomerates
By: Bharat N. Anand
The media and entertainment sector has been characterized by the persistence of conglomeration over long periods of time, on the one hand, and several recent visible failures, on the other. Examines these phenomena in an attempt to make sense of each. View Details
- December 2003
- Case
Fox and the NFL-1998
By: Bharat N. Anand and Catherine M. Conneely
In early 1998, a few major content deals threatened to shape the competitive battle between the television networks for the next several years. These were the bidding for the National Football League (NFL) games, the announcement by Jerry Seinfeld (star of the show... View Details
- December 2003
- Case
Fox Bids for the NFL-1993
By: Bharat N. Anand and Catherine M. Conneely
The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details
- October 2003
- Article
Capture by Threat
By: Ernesto Dal Bo and Rafael Di Tella
We analyze a simple stochastic environment in which policy makers can be threatened by “nasty” interest groups. In the absence of these groups, the policy maker’s desire for reelection guarantees that good policies are implemented for every realization of the shock.... View Details
- September 2003 (Revised June 2005)
- Case
Learning from LeapFrog: Creating Educational and Business Value
By: Lynda M. Applegate, Christopher Dede and Susan Saltrick
Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details
- September 2003 (Revised June 2006)
- Case
"American Challenge, The:" Europe's Response to American Business
By: Geoffrey G. Jones and Meghan Gallagher-Kernstine
Examines the tensions multinationals cause by focusing on Europe's reaction to the growing U.S. multinational investment in the 20th century. Initially, Europeans rarely felt threatened by U.S. investments, however, tensions grew over time. After the Second World War,... View Details
- September 2003 (Revised May 2006)
- Case
Eyeblaster: Enabling the Next Generation of Online Advertising
By: Elie Ofek
Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details
- June 2003 (Revised May 2004)
- Exercise
The Pacific Sentinel: Role for Alex Martinez
By: Kathleen L. McGinn and Dina R. Pradel
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
- June 2003 (Revised September 2004)
- Exercise
The Pacific Sentinel: Role for Chris Coleman
By: Kathleen L. McGinn and Dina R. Pradel
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
- 2003
- Working Paper
What Do Communication Media Mean for Negotiators? A Question of Social Awareness
By: Kathleen L. McGinn and Rachel Croson
- May 2003
- Case
Environmental Defense
Analyzes the strategy and management of Environmental Defense, a leading environmental advocacy group, emphasizing the group's activity in the energy and agribusiness industries. From a strategy formulation standpoint, the case encourages students to think of the... View Details
- March 2003 (Revised November 2005)
- Case
Bertelsmann AG
By: Bharat N. Anand, Michael G. Rukstad and Christoph Kostring
On July 28, 2002, Bertelsmann announced the firing of its CEO, Thomas Middelhoff, in a move that surprised industry observers, analysts, and many employees. Bertelsmann, a privately held company headquartered in Germany, was one of the largest global media... View Details
Keywords: Business Conglomerates; Corporate Strategy; Entertainment; Media; Change Management; Integration; Resignation and Termination; Private Ownership; Initial Public Offering; Business Units; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
- February 2003 (Revised July 2005)
- Case
British Broadcasting Corporation (A): One BBC
By: Rosabeth M. Kanter and Douglas A Raymond
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC) must decide whether to extend an already ambitious change effort at the world's largest public service broadcaster. The initial results of the effort are very positive: audience numbers are up,... View Details
- February 2003 (Revised July 2005)
- Case
British Broadcasting Corporation (B): Making it Happen
By: Rosabeth M. Kanter and Douglas A Raymond
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC), has launched an ambitious change program, called Making It Happen, with the objective of unlocking creativity, building a sense of common purpose, and encouraging collaboration throughout the... View Details
- February 2003 (Revised October 2003)
- Case
Cable Data Systems
By: Paul W. Marshall and Todd H Thedinga
Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation... View Details