Publications

18 Jun 2015
News

Should companies eliminate audits?

11 Oct 2013
News

Book Excerpt: Harvard Business School Professor Reveals the Hidden Truth About Hits

April 2007 (Revised July 2011)
Case

The Tale of the Lynx (A)

By: Noam Wasserman

The founders of Lynx Solutions have survived major challenges within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying on its users. Now that the company is... View Details

Keywords: Business Startups; Decision Choices and Conditions; Governing and Advisory Boards; Growth and Development Strategy; Management Teams; Conflict and Resolution; Business Strategy; Computer Industry

09 Sep 2016
News

Airbnb Adopts Rules to Fight Discrimination by Its Hosts

2024
Working Paper

The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

By: Mengjie (Magie) Cheng, Elie Ofek and Hema Yoganarasimhan

Social media platforms like TikTok have transformed how music is discovered, consumed, and monetized. This study examines the implications of the dispute between TikTok and Universal Music Group (UMG), which resulted in UMG excluding its music from TikTok from... View Details

Keywords: Demand And Consumers; Monetization; Social Media; Revenue; Conflict and Resolution; Music Industry

SSRN

Read Now

07 Jun 2015
News

Who Here Can Tell Me What LP Stands For?

23 Sep 2013
News

Give Yourself 5 Stars? Online, It Might Cost You

06 May 2011
News

Bin Laden's Death An Opportunity For Unity

Asim I. Khwaja

Asim Ijaz Khwaja is the Director of the Center for International Development and the Sumitomo-Foundation for Advanced Studies on International Development Professor of International Finance and Development at the Harvard Kennedy School, and co-founder of the View Details

October 1997 (Revised April 2004)
Case

Telewizja Wisla

Claire Hurley and her business partner have obtained a supra-regional TV license for Poland. Their company has received initial funding from Polish investors and now faces the difficult challenge of raising an additional $7 million to fund the start of operations of a... View Details

Keywords: Venture Capital; Entrepreneurship; Media and Broadcasting Industry; Poland

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment and new ways to consume and... View Details

Keywords: by Julia Hanna; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

12 PM – 1 PM EST, 16 Feb 2017
Webinars: Trending@HBS

Grown and Flown: Parenting Through the High School Years

High school is a time of dynamic growth for kids who enter in 9th grade with one foot still in childhood and graduate four years later, well on their way to adulthood. But teens are not the only ones in a family who are changing. Adults, too, must learn to adapt to the... View Details

April 2009 (Revised December 2015)
Case

Dot.com: Online Pet Retailing

By: Tom Nicholas and David Chen

From 1995 to 1999, the U.S. experienced a period of tremendous growth in its information technology (IT) sector. The IT industry, although it accounted for less than 10% of the U.S. economy's total output, contributed disproportionately to economic growth. One market... View Details

Keywords: Entrepreneurship; Price Bubble; Growth and Development Strategy; Failure; Competitive Strategy; Online Technology; Retail Industry

January 2007 (Revised May 2008)
Case

Henry Luce and the American Century

By: Nitin Nohria, Anthony Mayo and Logan Wilcox

Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details

Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States

Find at Harvard

October 2016 (Revised April 2018)
Case

DataXu: Selling Ad Tech

By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull

DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details

Keywords: Sales Management; Pricing; Programmatic Ad Buying; ＂Marketing Analytics＂; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Advertising Industry; Boston; Massachusetts

May 2017
Case

Buffer.com

By: Susanna Gallani, Tiffany Y. Chang, Brian J. Hall and Jee Eun Shin

Social media company Buffer wanted to establish clear company values early in its growth. One of these values was a commitment to transparency in its company practices. Buffer openly shared its business strategies and fundraising decks, among lots of other information.... View Details

Keywords: Compensation; Compensation Design; Company Values; Culture; Transparency; Compensation and Benefits; Organizational Culture; Values and Beliefs

23 Jul 2019
News

Barnes & Noble Sold. Now what?

Zhongming Jiang

Zhongming Jiang is a Ph.D. student in Marketing (Quantitative) at Harvard Business School. His methodological interests include Bayesian {nonparametrics, causal inference, deep learning}, and probabilistic machine learning. Substantively, he is interested... View Details

October 2023
Case

Kevin O'Leary: Building a Brand in Shark-infested Waters

By: Reza Satchu and Patrick Sanguineti

For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the... View Details

Keywords: Personal Brand; Crisis; Brands and Branding; Entrepreneurship; Crisis Management; Social Media; Public Opinion; Power and Influence; Financial Services Industry