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  • August 1984 (Revised October 1994)
  • Case

Suave

By: Mark S. Albion
Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details
Keywords: Consumer Behavior; Product Marketing; Beauty and Cosmetics Industry
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    Ray Kluender

    Ray Kluender is an associate professor in the Entrepreneurial Management Unit and the Berol Corporation Fellow at Harvard Business School, a faculty research fellow at the National Bureau of Economic Research (NBER), an invited researcher at the Abdul Latif Jameel... View Details

    • 17 May 2017
    • Research & Ideas

    Minorities Who 'Whiten' Job Resumes Get More Interviews

    Minority job applicants are “whitening” their resumes by deleting references to their race with the hope of boosting their shot at jobs, and research shows the strategy is paying off. In fact, companies are more than twice as likely to... View Details
    Keywords: by Dina Gerdeman

      Paul A. Gompers

      Paul Gompers, Professor of Business Administration at the Harvard Business School, specializes in research on financial issues related to start-up, high growth, and newly public companies. Professor Gompers has an appointment in both the View Details
      Keywords: electronics; health care; high technology; information technology industry; investment banking industry; pharmaceuticals; semiconductor; venture capital industry
      • 18 Apr 2013
      • News

      A Closet Filled With Regrets

      • Research Summary

      Overview

      By: Mattias E. Fibiger
      Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

      Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
      Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore

        Aticus Peterson

        Aticus Peterson (apeterson@hbs.edu) is a PhD candidate in the Strategy Unit at Harvard Business School. His research focuses on how entrepreneurs and investors can... View Details

        • Teaching Interest

        Yum! Brands Case Study

        Case Study Sessions, Summer 2016 and Summer 2017
        Program for Research in Markets & Organizations View Details
        Keywords: Strategy; Global Strategy; Food and Beverage Industry; China

          Samuel B. Antill

          Samuel Antill is an assistant professor of business administration in the Finance Unit at Harvard Business School. He teaches the Finance II course in the MBA required curriculum.

          Professor Antill’s research interests are in corporate... View Details

            Adi Sunderam

            Adi Sunderam is the Willard Prescott Smith Professor of Corporate Finance at Harvard Business School, a Research Associate at the National Bureau of Economic Research, and a Faculty Affiliate of the Harvard Economics department. He teaches Finance 2 in... View Details

            Keywords: asset management; banking; brokerage; federal government; financial services; investment banking industry

              Scott Duke Kominers

              Scott Duke Kominers is a Professor of Business Administration in the Entrepreneurial Management Unit; as well as a Faculty Affiliate of the View Details

                Jorge Tamayo

                Jorge Tamayo is an assistant professor of business administration in the Strategy Unit. He teaches the Strategy course in the MBA required curriculum.

                Professor Tamayo is an applied microeconomist primarily interested in industrial organization and... View Details

                  Haiyang Zhang

                  Haiyang Zhang is a doctoral student in the Strategy unit at Harvard Business School. He conducts research on corporate and entrepreneurial strategy.

                  Prior to pursuing his PhD, Haiyang was an engagement manager at McKinsey & Company, where he served... View Details

                  • 20 Oct 2021
                  • News

                  Behind the Research: Eva Ascarza

                  • 05 Apr 2017
                  • Research & Ideas

                  For Women Especially, It Pays to Know What Car Repairs Should Cost

                  Quotes, published in the February issue of Journal of Marketing Research. The large-scale field experiment investigated whether price expectations of consumers--male or female--can influence the final price. The answer: yes. The View Details
                  Keywords: by Wendy Guild Swearingen; Auto; Service
                  • Research Summary

                  Capital Markets, Investment, and Competition

                  By: Michael E. Porter
                  Michael E. Porter's research into issues of capital allocation, first published in the report 'Capital Choices,' is the basis for continuing research that examines how U.S. capital markets distort competitive behavior and investment. A report to the Competitiveness... View Details
                  • 2010
                  • Book

                  Winning in Emerging Markets: A Road Map for Strategy and Execution

                  By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
                  The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In 'Winning in Emerging Markets,' these leading scholars on the subject present a decidedly different framework... View Details
                  Keywords: Developing Countries and Economies; Management Analysis, Tools, and Techniques; Emerging Markets; Organizations; Opportunities; Business Strategy
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                    Karim R. Lakhani

                    Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

                    Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
                    • 21 Nov 2023
                    • Research & Ideas

                    Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

                    Regulating our own emotions in stressful situations is difficult enough, but business leaders face the added challenge of attempting to regulate the collective emotions of the groups they lead to guide them toward success. Now, research... View Details
                    Keywords: by Kristen Senz

                      Julian J. Zlatev

                      Julian Zlatev is an assistant professor of business administration in the Negotiation, Organizations & Markets Unit. He teaches the second-year Negotiation course.

                      Professor Zlatev’s research interests include ethics and morality, trust, impression... View Details