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Show Results For
- All HBS Web
(1,467)
- People (1)
- News (322)
- Research (854)
- Events (5)
- Multimedia (5)
- Faculty Publications (253)
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the company makes money. In other... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly describe the state of the motion picture industry today. Elberse: The U.S. theatrical motion... View Details
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
her academic career studying the coffee economy of southern Mexico in the nineteenth and early twentieth centuries. While her geographical focus is narrow, her research yields insights into export economies—and broad lessons for anyone... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
Don't Care What You Charge, What Should You Charge? Rethinking Business Strategy in the Age of AI Don't Turn Your Marketing Function Over to AI Just Yet As a consumer, do you like frequent prices changes? Share your View Details
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
apparently unshakeable beliefs about change management turn out not to yield the results we expect." Victoria Pynchon looks forward to the possibility that it will, for example, "give us surprising insight into our inclination... View Details
Keywords: by Jim Heskett
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
Future (Currency/Doubleday), focuses on share of customer: Using the insights about what makes your most loyal customers different to maximize the value of those relationships. By the end of the decade, many View Details
Keywords: by Jean Ayers
- Fast Answer
Construction: environmental building, materials
technologies. (HU PIN) Frost & Sullivan contains technology insight alerts and market reports. (HBS Intranet) REIS - Property profile includes a section on climate risk. Related links: Energy -- a... View Details
- Career Coach
Jing Lin Lee
With extensive mentoring experience, Jing Lin is adept at supporting students at different steps of their career journeys: be it exploring potential career options or developing targeted recruiting strategies. Drawing on her experience with CPD and SA as the Career... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
as Facebook and MySpace. He has also applied many of the insights to help companies develop strategies for leveraging these various online entities for profit. Addressing Network Failures "Online social networks are most useful when... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain-tracking tools to determine why we prefer some products over others. "People are fairly good at expressing what they want, what they like, or even how much they will pay for an item," says Uma R. Karmarkar, an assistant professor at Harvard Business... View Details
- 01 Dec 2017
- News
Global Perspectives
Shih, Robert and Jane Cizik Professor of Management Practice, who cochaired the one-week immersion with Dennis Campbell, Dwight P. Robinson Jr. Professor of Business Administration. “We started with a very basic question: ‘What should we really know about Southeast... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
Power of Capitalism Research Paper The Job Market for New Economists: A Market Design Perspective Adam Smith, Behavioral Economist? What do you think of this research? Share your View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Foundation Professor at Harvard Business School. Bradley and coauthor Nancy Bartlett are in the midst of writing a book looking at how broadband technologies are reshaping industries. We asked him to take a few minutes to talk about the project, his View Details
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
managers to give serious consideration to the internalization of at least some advertising and marketing services," Silk says in this Q&A. Sarah Jane Gilbert: Can you explain the concept of vertical integration? Alvin Silk:... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
contact those rewards customers who had purchased the tainted pet food. Loyalty program data can be enormously advantageous in other ways, such as helping a retailer perform market research, set pricing strategies, and decide whether and... View Details
- 01 Sep 2003
- News
Globalization Revisited
intellectual fiefdom of the School’s legendary marketing professor emeritus, Theodore Levitt. The colloquium was pegged to the twentieth anniversary of Levitt’s seminal article, “The Globalization of Markets” (Harvard Business Review,... View Details
- 01 Dec 2002
- News
What You Know Depends on Where You Go
HBS associate professor Robert Kennedy and LARC executive director Gustavo Herrero interview customers of BancoSol at a market in La Paz. The bank specializes in microloans and has the second-largest number of customers of any If you're... View Details
- Career Coach
Michelle Antonio
Michelle (Chicago Booth ’97, Wharton ’91) offers 15 years of professional experience in recruiting, consulting and career management leadership roles. Michelle partners with MBA students and alumni to achieve career success by tapping into the power of View Details
- Fast Answer
Sustainability Resources for HBS MBAs
affiliates may follow the instruction on the linked page to register for an individual account to FT.com. Tip: may search for all results on the topic of Moral Money, or browse the Moral Money section under Markets NYT Climate Forward A... View Details
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
on consumers, platform managers, and policymakers. Martha Lagace: What piqued your interest in this research? Chiara Farronato: I study market design choices of online platforms from eBay to Airbnb. Online platforms help match many... View Details