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  • August 2000
  • Exercise

Brand Report Card Exercise

Designed primarily to give students the opportunity to evaluate brands by breaking down individual attributes and analyzing performance in these areas. In doing so, students will be able to isolate a brand's distinct characteristics and decide which areas are the most... View Details
Keywords: Brands and Branding
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Lemon, Katherine N., Kevin L. Keller, and Elizabeth Bornheimer. "Brand Report Card Exercise." Harvard Business School Exercise 501-004, August 2000.
  • April 2022 (Revised July 2022)
  • Case

Stalin’s Capitalists: American Business and Soviet Industrialization

By: Jeremy Friedman, Jingyu Liu and Christine Riggle
In the late 1920s and early 1930s when Joseph Stalin, leader of the world’s first Communist state, sought to industrialize his largely peasant country on an unprecedented scale, he turned for help to those who had the most experience constructing on such a scale:... View Details
Keywords: Communism; Industrialization; Socialism; History; Industry Growth; Economic Systems; Soviet Union
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Friedman, Jeremy, Jingyu Liu, and Christine Riggle. "Stalin’s Capitalists: American Business and Soviet Industrialization." Harvard Business School Case 722-058, April 2022. (Revised July 2022.)
  • Winter 2022
  • Article

Distributing a Billion Vaccines: COVAX Successes, Challenges, and Opportunities

By: Eric Budish, Hannah Kettler, Scott Duke Kominers, Erik Osland, Canice Prendergast and Andrew A. Torkelson
By January 2022, the COVAX international vaccine collaboration had allocated over a billion vaccines to over 140 countries. We describe and review the allocation process chosen, which reflected both an objective of equitably distributing vaccines across the world and... View Details
Keywords: Vaccines; Pandemics; Health Care and Treatment; Health Pandemics; Distribution; Supply Chain; Equality and Inequality
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Budish, Eric, Hannah Kettler, Scott Duke Kominers, Erik Osland, Canice Prendergast, and Andrew A. Torkelson. "Distributing a Billion Vaccines: COVAX Successes, Challenges, and Opportunities." Oxford Review of Economic Policy 38, no. 4 (Winter 2022): 941–974.
  • January 2022
  • Case

Tomorrow.io Goes to Space

By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett
This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details
Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry
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Krieger, Joshua Lev, Abhishek Nagaraj, and James Barnett. "Tomorrow.io Goes to Space." Harvard Business School Case 822-005, January 2022.
  • 08 Jun 2011
  • Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

says Coles, who has used the simulation in the elective course Managing Networked Businesses and the doctoral course Market Design. "The goal was to provide a classroom experience that would allow students to really see the impact of... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • July 1994 (Revised July 1995)
  • Case

VeriFone: The Transaction Automation Company (A)

By: Richard L. Nolan, Donna B. Stoddard and Hossam Galal
Describes VeriFone's new organizational model and its role in catapulting VeriFone to a market leadership position. Examines the impact of information technology and information access on the ability to leverage global resources, market responsiveness, and... View Details
Keywords: Leading Change; Leadership Development; Market Transactions; Information Technology; Organizational Design; Knowledge Use and Leverage; Organizational Structure; Information Management; Information Technology Industry
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Nolan, Richard L., Donna B. Stoddard, and Hossam Galal. "VeriFone: The Transaction Automation Company (A)." Harvard Business School Case 195-088, July 1994. (Revised July 1995.)
  • July 2010
  • Technical Note

Note on the Insurance Industry

By: Clayton S. Rose and Scott Waggoner
This note provides an overview of the structure and function of the Insurance industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm." View Details
Keywords: Insurance; Business or Company Management; Industry Structures; Insurance Industry; United States
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Rose, Clayton S., and Scott Waggoner. "Note on the Insurance Industry." Harvard Business School Technical Note 311-012, July 2010.

    William A. Sahlman

    William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

    Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • 12 Feb 2025
    • Blog Post

    How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022)

    What were you doing prior to HBS? What made you decide to go to HBS? Before HBS, I worked at Tesla as a design engineer and project manager. I had the opportunity to work on groundbreaking products alongside some of the smartest and most... View Details
    • February 2018 (Revised August 2018)
    • Case

    OpenInvest

    By: Shawn Cole, Boris Vallée and Nicole Tempest Keller
    Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details
    Keywords: Fintech; Impact Investing; Investment Portfolio; Customization and Personalization; Technological Innovation; Social Issues; Growth and Development Strategy; Business Model; Financial Services Industry
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    Cole, Shawn, Boris Vallée, and Nicole Tempest Keller. "OpenInvest." Harvard Business School Case 218-064, February 2018. (Revised August 2018.)
    • November 2005 (Revised September 2007)
    • Case

    Beijing Hualian

    By: David E. Bell and Mary L. Shelman
    China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details
    Keywords: Marketing Strategy; Product Positioning; Consumer Behavior; Competition; Corporate Strategy; Retail Industry; China
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    Bell, David E., and Mary L. Shelman. "Beijing Hualian." Harvard Business School Case 906-403, November 2005. (Revised September 2007.)
    • Research Summary

    Financial Incentives

    My research examines how the performance effects of internal governance and the design of compensation vary by managerial position. For example, I document links between innovation and stock options for corporate R&D heads;... View Details

    • February 2024
    • Teaching Note

    AB InBev: Brewing Up Forecasts during COVID-19

    By: Mark Egan and C. Fritz Foley
    Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details
    Keywords: Forecasting; Investor Relations; Beverage Industry; Corporate Finance; Decisions; Forecasting and Prediction; Health Pandemics; Analytics and Data Science; Digital Transformation; Crisis Management; Business Model; Food and Beverage Industry; United States; Europe
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    Egan, Mark, and C. Fritz Foley. "AB InBev: Brewing Up Forecasts during COVID-19." Harvard Business School Teaching Note 224-074, February 2024.
    • February 1998 (Revised February 1999)
    • Case

    Amway Japan Limited

    In April 1997, the president of Amway Japan (AJL, Tokyo, Japan), pondered how to reverse the first performance decline the company has experienced since entering the Japanese direct selling market in 1979. Established as the tenth overseas subsidiary of Amway Corp. of... View Details
    Keywords: Strategic Planning; Motivation and Incentives; Business Subsidiaries; Distribution Channels; Customer Satisfaction; Consumer Products Industry; Michigan; Tokyo
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    Arnold, David J., John A. Quelch, Yoshinori Fujikawa, and Patrick Reinmoller. "Amway Japan Limited." Harvard Business School Case 598-029, February 1998. (Revised February 1999.)
    • November 2008 (Revised March 2023)
    • Module Note

    Understanding Brands

    By: Anat Keinan and Jill Avery
    For many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of... View Details
    Keywords: Brand Equity; Brand Management; Brands and Branding; Management; Marketing Strategy; Value
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    Keinan, Anat, and Jill Avery. "Understanding Brands." Harvard Business School Module Note 509-041, November 2008. (Revised March 2023.)
    • 2013
    • Article

    Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs

    By: Mary Ann Glynn and Ryan Raffaelli
    The institutional logics perspective highlights how organizations are embedded within broader systems of meaning and how this embeddedness activates salient institutional logics in organizations that can enable or constrain organizational decisions, practices, and... View Details
    Keywords: Organizational Design; Management Practices and Processes; Corporate Social Responsibility and Impact
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    Glynn, Mary Ann, and Ryan Raffaelli. "Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs." Research in the Sociology of Organizations 39B (2013): 175–198.
    • July 2010
    • Technical Note

    Note on the Asset Management Industry

    By: Clayton S. Rose and Scott Waggoner
    This note provides an overview of the structure and function of the asset management industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm." View Details
    Keywords: Asset Management; Business or Company Management; Industry Structures; Financial Services Industry; United States
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    Rose, Clayton S., and Scott Waggoner. "Note on the Asset Management Industry." Harvard Business School Technical Note 311-013, July 2010.
    • 28 Sep 2015
    • Research & Ideas

    Six Lessons from Mobile Money Ventures in Developing Countries

    In many emerging economies, the need to give people in poverty better access to financial services seems obvious. The mobile phone is a perfect vehicle, given their widespread adoption, even among the financially less well off. Designing... View Details
    Keywords: by Dina Gerdeman; Financial Services; Telecommunications
    • October 1981 (Revised June 1985)
    • Case

    Vicks Health Care Division: Project Scorpio (B)

    Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details
    Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry
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    Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (B)." Harvard Business School Case 582-040, October 1981. (Revised June 1985.)
    • Program

    Leading in the Digital Era

    culture and capabilities for the digital era Accelerate the adoption of digital tools and data to respond to a changing market Build and leverage ecosystems to accelerate innovation and resilience Expand your personal and professional... View Details
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