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Show Results For
- All HBS Web
(1,461)
- People (1)
- News (351)
- Research (988)
- Events (4)
- Multimedia (1)
- Faculty Publications (353)
- 01 Feb 2002
- News
You Can Bank on This
go to Wall Street, the worse the market will do. "It's not that Harvard MBAs are stupid," Soifer assured the Financial Times (September 12, 2001). Instead, he explained, Wall Street firms make generous offers in good times when the View Details
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
participate in a market where there’s nothing to consume, and producers don’t want to participate in a market with no consumers. No surprise, then, that this publication’s most popular story last year... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
attract desirable customers. "On the face of it, price coherence seems good for consumers because they get a benefit for choosing the intermediary, and they pay no additional fee," says Benjamin G. Edelman, an associate professor at... View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain... View Details
- 01 Jun 2004
- News
Hot Tip
something relevant.” In 2000, Nkontchou, a veteran of Andersen Consulting and Merrill Lynch, started LiquidAfrica with $250,000 of his own money and $2.5 million from Modern Africa, a Washington-based private equity fund. Among his goals are helping to View Details
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
soar. While all this is happening, Facebook's marketing influence will accelerate dramatically, providing a growing revenue stream for the company. When Facebook first started it was no more than a mechanism to View Details
Keywords: by Mikolaj Piskorski
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
products sold and marketed by LEGO. In addition to reducing innovation costs, this often leads to an increase in authentic, word-of-mouth advertising as users promote designs that they created or designs they find View Details
Keywords: by Danielle Kost
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
what shoppers do. This observational work is the bread and butter of Paco Underhill, a consultant whose market research firm, Envirosell (New York City), has been studying retail shopper behavior for 20 years. Teach a kid to hammer, and... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details
- 01 Sep 2003
- News
Richard Edelman
Chicago community, Edelman finds it natural to give back to society. A Civil War buff, he is an active board member of the New-York Historical Society. His interest in fitness and fighting obesity attracted him to the board of the Centers... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
Under chief economist Pat Bajari, Amazon has hired more than 150 PhD economists in five years. He’s also cornered the market on what might be called “rookie economists” just out of school. That crowns Amazon the largest employer of tech... View Details
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
success.” There were several nuanced responses that prompt the question in the title above. Arie Goldshlager commented that, “for every similar (example to that of the Commonwealth Bank) candor marketing example, I see many more... View Details
Keywords: by James Heskett
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says Harvard Business School View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
and when it would make sense or not. Marketers may be holding the naïve intuition that consumers will overlook smaller price parts and digest partitioned deals more easily. But our research shows to the contrary that partitioning will... View Details
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
managers to give serious consideration to the internalization of at least some advertising and marketing services," Silk says in this Q&A. Sarah Jane Gilbert: Can you explain the concept of vertical integration? Alvin Silk:... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
employer would be interested. —Harry McCracken (AMP 114, 1994) A highly competitive market with one-year sales cycles on the one hand; a pilot customer in a less-competitive niche with a massive opportunity to create value for insurers on... View Details
Keywords: Jen McFarland Flint
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
decrease, allowing the club to increase the number of memberships it offers. Q: What do you think of price-optimization software? Can software effectively gauge the market and maximize profit margins? What would you recommend to business... View Details
Keywords: by Manda Mahoney