Make V. Buy - Publications - Faculty & Research

23 Jun 2022
Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

prerecorded video content may not cut it. “As we make the transition from real life to virtual, some have basically assumed that the distinction between synchronous and asynchronous video isn’t important because it’s all online,”... View Details

Keywords: by Michael Blanding

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

customer exposed to three different ads for a cell phone—on a bus, on TV, and online—talks to his or her friends about cell phones and then buys the phone from the ads a week later. Regardless of how much data is collected, “we don’t know... View Details

Keywords: by Kristen Senz

24 Sep 2018
Research & Ideas

How Cost Accounting is Improving Healthcare in Rural Haiti

to provide critical care to patients. “Donors don’t just want to buy medical equipment and supplies. They want to buy outcomes,” says Dr. Ryan McBain, the project lead at PIH. “They want to View Details

Keywords: by Carmen Nobel; Health

March 1994 (Revised March 1995)
Case

Astra/Merck Group

By: Frank V. Cespedes and Marie Bell

Astra/Merck (A/M), originally a joint venture of AB Astra and Merck & Co., is preparing to be an independent company in 1993. Since the company does not engage in basic research and development of drugs, it is essentially a distribution organization. Fundamental to... View Details

Keywords: Cost vs Benefits; Marketing Strategy; Distribution; Performance Evaluation; Research and Development; Risk and Uncertainty; Sales; Competitive Strategy; Pharmaceutical Industry

Citation

Find at Harvard

16 May 2024
News

On the Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. We all have early memories of on-the-job learnings—those moments that had a lasting impact on how we see the world of work and our place in it. This... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

into a bigger social conversation and still make it relevant to the brand?” Forgetting that on the Web, consumers control your brand With traditional marketing, brand managers took time to carefully craft messages placed in newspapers,... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

Web

Credential of Leadership, Impact, and Management in Business | HBS Online

digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details

06 Jun 2008
What Do You Think?

Why Don’t Managers Think Deeply?

of employee time" for it. Edward Hare proposes that organizations might "understand who their deep thinkers are and then make absolutely certain that they're in a position to take advantage of their rather unique... View Details

Keywords: by Jim Heskett

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

human decision making, motivation, and interaction, which of course have strong implications for what drives consumption and savings decisions, worker productivity and effort, and market exchange. Only rarely did he make deep links to... View Details

Keywords: by Ann Cullen

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

tried to prevent customers from showrooming. They considered changing the barcodes on products to make them hard to search for online. The company even tried to use signal jammers, like the ones they use to keep prison inmates from using... View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

immediate." “The fact that this car seemed to be targeted toward women was highly problematic for many in the brand community” In the eyes of Porsche brand community members, those headlines were designed to attract a feminine audience, as a "real"... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

17 Jan 2019
Blog Post

MBA Curriculum Spotlight: Short Intensive Programs (SIPs)

accounting, finance, and corporate governance and tie them together in framework for value creation. Personal Financial Planning Many life events require financial decisions (e.g., getting married, buying a house, having a baby, taking... View Details

01 Feb 2001
News

Advisory Boards Help HBS Assess and Attain Its Goals

feels his volunteer work not only has helped make measurable differences, but has allowed him to "make a special contribution by working on ways to connect the alumni to the School." Hajim, chairman and CEO of ING Furman Selz, considers... View Details

Keywords: Elena N. Berg; boards; alumni; planning; leadership; advice; Colleges, Universities, and Professional Schools; Educational Services

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

cookies—programs that unobtrusively keep track of a visitor's previous activities on a site—could make people leery about the entire Internet advertising industry. Many questions were raised recently, for instance, when DoubleClick... View Details

Keywords: by Susan Young

01 Aug 1998
News

High Honors

Ralph M. Barford (MBA '52) Frank Batten (MBA '52) David J. Dunn (MBA '61) Ann M. Fudge (MBA '77) Ellen R. Marram (MBA '70) Robert F. McDermott (MBA '50) Martin V. Marshall (MBA '47, DCS '53), Henry R. Byers Professor of Business... View Details

05 Mar 2012
Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

execute a strategy.” Penney will be able to move more merchandise off the floor faster, Lal adds, quickly making room for fresh items. This strategy could bring customers into the store more frequently and View Details

Keywords: by Kim Girard; Retail

31 May 2023
News

Alumni Achievement Awards 2023

north: “I was raised in Dayton, Ohio, by my single mother and my grandparents. We had all the basics money could buy and everything it couldn’t: love, honor, respect, values, and faith. That was the foundation, as was education.” Level... View Details

Keywords: leadership; management; work-life balance

01 Jan 2005
News

Joseph J. O'Donnell, MBA 1971

wanted to join a small business where I had maximum opportunity for growth. Drive-In Concessions gave that to me," he explains. Less than a year later, O'Donnell worked out a deal with Sportservice, the concessions giant that owned Drive-In Concessions, to View Details

14 Jun 2010
Research & Ideas

The Hard Work of Measuring Social Impact

professor Herman "Dutch" Leonard), for nonprofit board members, in November. In two working papers that break down what makes social impact easier or more difficult to measure (one coauthored with HBS professor View Details

Keywords: by Julia Hanna

30 Sep 2008
First Look

First Look: September 30, 2008

Layered Silicate Biopolymer Nanocomposites Author:Satish V. Joshi Publication:Journal of Industrial Ecology (forthcoming) Abstract Recent developments in nanotechnology, especially in the area of nanoclay composites, are improving the... View Details

Keywords: Martha Lagace

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