Publications
Publications
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- All HBS Web
(4,881)
- Faculty Publications (1,112)
- March 2011 (Revised December 2012)
- Teaching Note
Bono and U2 (TN)
By: Nancy F. Koehn, Nora N. Khan and Elizabeth Legris
Teaching Note for 809148. View Details
- February 2011 (Revised April 2012)
- Case
PepsiCo Peru Foods: More than Small Potatoes
The regional head of supply chain for PepsiCo South America Foods and his team had worked for 10 years to realize their dream of creating an agricultural research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay... View Details
- February 2011
- Case
oDesk: Changing How the World Works
By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
- January 2011
- Teaching Note
Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note for 4249 View Details
- January – February 2011
- Article
Stop Holding Yourself Back
By: Anne Morriss, Robin J. Ely and Frances X. Frei
After working with hundreds of leaders in a wide variety of organizations and in countries all over the globe, the authors found one very clear pattern: when it comes to meeting their leadership potential, many people unintentionally get in their own way. Five barriers... View Details
- December 2010
- Supplement
Rackspace Hosting (2000)
By: W. Earl Sasser, James L. Heskett and Tom Ryder
The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. View Details
- December 2010
- Case
Leadership, Culture, and Transition at lululemon
By: Michael Tushman, Ruth Page and Tom Ryder
The case examines leadership and organizational change within a strong culture context through a multimedia study of lululemon, a specialty retailer of high-end athletic apparel. Video segments trace the company's history from its founding in 1998 as a single retail... View Details
- December 2010 (Revised June 2011)
- Case
Back to the Future: Redeveloping Unilever House
By: A. Eugene Kohn, Arthur I Segel and Andrew Pierson Terris
Steve Williams, General Counsel of Unilever PIc, has two key decisions to make prior to commencing construction on the redevelopment of Unilever House - the company's London corporate headquarters. The purpose of the redevelopment is to reinvigorate the corporate... View Details
- December 2010
- Article
The Hidden Advantages of Quiet Bosses
By: A. M. Grant, F. Gino and D. A. Hoffman
The article discusses research that identified situations where introverts are more apt to be effective leaders than extroverts. Although it is generally accepted that extroverts make the best leaders, the authors found that introverts can be better in unpredictable,... View Details
- October 2010 (Revised June 2014)
- Case
Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard
By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
- October 2010 (Revised August 2016)
- Case
On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010
By: Clayton S. Rose, Sandra J. Sucher, Rachel Gordon and Matthew Preble
In October of 2010, Johnson & Johnson (J&J) was unable to extricate itself from a year long recall crisis that had subjected the firm to criticism from Congress and regulators, resulted in the resignation of one of the firm's most senior officers, and cost hundreds of... View Details
- October 2010 (Revised May 2017)
- Case
Building a Developmental Culture: The Birth of Deloitte University
By: Boris Groysberg, Maureen Gibbons and Joshua Bronstein
It is October 2009 and Barry Salzberg, CEO of Deloitte LLP, has just returned from the groundbreaking of Deloitte University. When completed, Deloitte University would be a world class learning and development center owned by, and for the exclusive use by the employees... View Details
- October 2010 (Revised July 2012)
- Case
Global Expansion at Sanford C. Bernstein
By: Linda A. Hill and Dana Teppert
Sanford C. Bernstein, a premier sell-side research firm, is expanding globally and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and... View Details
- October 2010 (Revised July 2012)
- Supplement
Robin Bienenstock at Sanford C. Bernstein
By: Linda A. Hill and Dana Teppert
Robin Bienenstock, a senior sell-side equity research analyst at Sanford C. Bernstein, considers how to build her research franchise given the changing nature of the industry and the firm. A collaborative research paper called "Computer in Your Pocket" was recently... View Details
- September 2010
- Case
Freddie Mac: Managing in Conservatorship
By: Robert Steven Kaplan, Nitin Nohria and Ben Creo
Ed Haldeman has recently become CEO of Freddie Mac, one of three major government sponsored enterprises (GSEs) charged with supporting U.S. residential mortgage finance. The company was placed into conservatorship by the U.S. treasury on September 7, 2008.... View Details
- September 2010
- Case
Quanta Research Institute: Rainforest or Hothouse?
By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu
Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the... View Details
- August 2010 (Revised January 2012)
- Supplement
Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 2
By: Joseph L. Bower and Sonja Ellingson Hout
Sam Palmisano became CEO of IBM in 2002. He dramatically energized the organization through portfolio changes and a values driven approach to managing the company. View Details
- August 2010 (Revised January 2012)
- Case
Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 1
By: Joseph L. Bower and Sonja Ellingson Hout
Sam Palmisano became CEO of IBM in 2002. He dramatically energized the organization through portfolio changes and a values driven approach to managing the company. View Details
- August 2010 (Revised July 2012)
- Case
Leaders Who Make a Difference: Joel Klein Brings Accountability to NYC DOE: Day 1
By: Joseph L. Bower and Sonja Ellingson Hout
Joel Klein took over the NYC Department of Education in 2002 and radically transformed the strategy and organization remarkably with improvements in performance. Day 1 of the two case series focuses on the steps taken by Klein over his eight year tenure. Supplementary... View Details