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Show Results For
- All HBS Web
(939)
- News (176)
- Research (610)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
- 31 Mar 2023
- Blog Post
How to Come Out at Work
felt the most affirmed and championed when my team has seen my distinct lived experience as an asset, not just an advertisement opportunity. Social Finance did just that and allowed me to leverage my queer identity and global health... View Details
- Web
Introduction - Photography Collections - Historical Collections
photography between the World Wars, extensive photographic records of the United Fruit Company in South and Central America, advertising images from automobile manufacturers in the 1930s and 40s,... View Details
- 26 Jan 2010
- First Look
First Look: Jan. 26
When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between... View Details
Keywords: Martha Lagace
- 11 Jan 2019
- Blog Post
The ABCs of Recruiting at HBS
There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Companies often connect with student clubs to advertise job opportunities or events. I – Industry Education.... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
energize your current customers to recruit new ones. Before companies enter the social-networking world, however, four “POST” questions need to be answered: People (what are your customers ready for?); Objectives (what are your company’s... View Details
- 14 Jul 2015
- First Look
First Look: July 14, 2015
we find that a candidate's own advertising is more effective than outside advertising, and that advertising and retail campaigning work more favorably towards Republican candidates. In contrast, we find... View Details
Keywords: Sean Silverthorne
- Web
Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School
Land, "Chairman's Letter," Polaroid Corporation Annual Report 1976, 5. Polaroid advertisements featured the testimony of Polaroid users who claimed their cameras had made them "the life of the party." 78 "The entire process of pose,... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home... View Details
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
advantage of moments like a first pregnancy when customers are liable to be changing their buying patterns. On the other hand, they need to weigh the invasiveness of such predictions with customers’ need for privacy. “That’s one example of where a View Details
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
– Base Salary. Are you curious about typical starting salaries for graduates from HBS? How about signing bonuses or other compensation? We share salary data on our website for full-time and internship roles broken out by industry, function, and location. View Details
Keywords: All Industries
- 15 May 2007
- First Look
First Look: May 15, 2007
Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=907412 HDFC (A) Harvard Business School Case 301-093 The top management team at India's leading home finance company must decide how to deal with the... View Details
Keywords: Martha Lagace
- 20 Oct 2009
- First Look
First Look: October 20
individuals near a firm's headquarters—for the presence of a large, non-managerial individual shareholder in a firm. These shareholders have a large impact on firms, controlling for selection effects. Download the paper: http://www.hbs.edu/research/pdf/10-028.pdf... View Details
Keywords: Martha Lagace
- 14 Feb 2017
- First Look
First Look at New Research: February 14
Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that connect companies and contractors... View Details
Keywords: Sean Silverthorne
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the... View Details
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
swathe of the American public, and that his gradual decline in the polls shows few signs of abating. In some industries Trump’s broad-based unpopularity leaves companies that are seen as supporting him vulnerable to boycotts. Beyond the... View Details
Keywords: by Gautam Mukunda
- 24 May 2004
- Research & Ideas
The Watsons: IBM’s Troubled Legacy
the fair, with its theme of "Building the World of Tomorrow," as an ideal venue for institutional advertising and image making. This fair was to be more than merely a "showroom for the display of goods"; it was to be,... View Details
Keywords: by Richard S. Tedlow
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
stirred up by Damore’s manifesto lead to healthy, open discussions at companies determined to make progress in this complex area, the Google affair will have had a salutary benefit. Only by eliminating stereotyping in the workplace—both... View Details
Keywords: by Bill George
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
they seek advice from others. However, increasingly companies that operate in high-anxiety settings (like financial services, health care, and education) are deploying self-service technologies (SSTs), through which anxious customers... View Details
Keywords: Sean Silverthorne
- 11 Jun 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Venture Capital
eager to use their business acumen to identify growing companies and help them prosper. Each year, Jonathan and Katja see several hundred students join the Venture Capital & Private Equity Club, engage in educational programming, and... View Details
Keywords: Venture Capital / Private Equity
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
mass marketing, they first focused on the more modern field, advertising. Daniel Pope, for instance, wrote The Making of Modern Advertising in 1983, and Roland Marchand wrote Advertising the American Dream:... View Details