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Show Results For
- All HBS Web
(1,807)
- News (351)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- May 1987
- Background Note
Note on Organizing and Controlling Multinational Operations
By: John A. Quelch
Quelch, John A. "Note on Organizing and Controlling Multinational Operations." Harvard Business School Background Note 587-176, May 1987.
- March 1986 (Revised September 1987)
- Case
United Airlines: Price Promotion Policy
By: John A. Quelch
Quelch, John A. "United Airlines: Price Promotion Policy." Harvard Business School Case 586-089, March 1986. (Revised September 1987.)
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
- August 1984 (Revised October 1992)
- Background Note
Product Policy
By: John A. Quelch
Summarizes principal issues involved in product policy. View Details
Quelch, John A. "Product Policy." Harvard Business School Background Note 585-022, August 1984. (Revised October 1992.)
- March 1984 (Revised July 1985)
- Case
Rainbow Systems, Inc. (A)
By: John A. Quelch
Quelch, John A. "Rainbow Systems, Inc. (A)." Harvard Business School Case 584-090, March 1984. (Revised July 1985.)
- March 1984 (Revised November 1988)
- Case
Chemical Bank: The Pronto System
By: John A. Quelch
Quelch, John A. "Chemical Bank: The Pronto System." Harvard Business School Case 584-089, March 1984. (Revised November 1988.)
- March 1984
- Supplement
Clairol Appliance Division: The Skin Machine (B)
By: John A. Quelch
Quelch, John A. "Clairol Appliance Division: The Skin Machine (B)." Harvard Business School Supplement 584-088, March 1984.
- March 1984 (Revised December 1985)
- Case
Clairol Appliance Division: The Skin Machine (A)
By: John A. Quelch
Quelch, John A. "Clairol Appliance Division: The Skin Machine (A)." Harvard Business School Case 584-087, March 1984. (Revised December 1985.)
- Article
Massport Is Blazing A Trail For Corporate America
By: John A. Quelch
Quelch, John A. "Massport Is Blazing A Trail For Corporate America." Boston Business Journal 23, no. 11 (April 18, 2003): 45.
- Article
Energy Conservation Policies for Builders' Purchases of Domestic Appliances
By: John A. Quelch
Quelch, John A. "Energy Conservation Policies for Builders' Purchases of Domestic Appliances." Energy Policy 8, no. 2 (June 1980): 125–137.
- Article
Marketing Principles and the Future of Preventive Health Care
By: John A. Quelch
Quelch, John A. "Marketing Principles and the Future of Preventive Health Care." Milbank Memorial Fund Quarterly. Health and Society 58, no. 2 (Spring 1980): 310–347.
- May–June 1983
- Article
It's Time to Make Trade Promotion More Productive
By: John A. Quelch
Quelch, John A. "It's Time to Make Trade Promotion More Productive." Harvard Business Review 61, no. 3 (May–June 1983): 130–136. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 56-62 and in 18, pp. 86-92.)
- 2001
- Book
Cases in Strategic Marketing Management: Business Strategies in Muslim Countries
By: John A. Quelch
Quelch, John A. Cases in Strategic Marketing Management: Business Strategies in Muslim Countries. Upper Saddle River, NJ: Prentice Hall, 2001.
- June 24, 2009
- Article
Internet Economy: Valuing the Web's Economic Impact
By: John A. Deighton and John A. Quelch
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
- 1979
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: John A. Quelch
Quelch, John A. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Advances in Consumer Research, Volume 6, edited by William L. Wilkie, 263–268. Ann Arbor, MI: Association for Consumer Research, 1979.
- May 25, 2016
- Comment
How Consumers and Businesses are Reshaping Public Health
By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Biotechnology Industry; Chemical Industry; Consumer Products Industry; Distribution Industry; Fashion Industry; Food and Beverage Industry; Green Technology Industry; Health Industry; Insurance Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Public Administration Industry; South America; North and Central America; Middle East; Europe; Asia
Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).