Publications

March 1998 (Revised August 1998)
Case

Pepsi Blue

Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details

Keywords: Competition; Advertising; Brands and Branding; Food and Beverage Industry; United States

September 1997 (Revised September 1997)
Case

Koc Holding: Arcelik White Goods

Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must... View Details

Keywords: Expansion; Multinational Firms and Management; Emerging Markets; Consumer Products Industry; Distribution Industry; Turkey

November 1997 (Revised November 2010)
Case

Hikma Pharmaceuticals (A)

The president of a Jordanian pharmaceutical company is contemplating how to further penetrate the U.S. market, either through its own manufacturing and sales efforts, or as a supplier to a third party. View Details

Keywords: Entrepreneurship; Globalized Markets and Industries; Emerging Markets; Expansion; Pharmaceutical Industry; Jordan; United States

January 1997 (Revised March 1998)
Case

Oscar Mayer: Strategic Marketing Planning

The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details

Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Food and Beverage Industry; United States

September 1996 (Revised March 1999)
Case

EMDICO (B)

Supplements the (A) case. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia

October 1995 (Revised October 1996)
Case

Disney Consumer Products in Lebanon

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details

Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon

September 1995
Teaching Note

Astra Sports Inc. (A) (TN)

Teaching Note for (9-595-007). View Details

June 1995 (Revised October 1996)
Case

Lexus and the USTR

Lexus executives and dealers in the United States are debating how to respond to the U.S. Trade Representative's announcement of 100% tariffs on 13 models of Japanese luxury imported cars. View Details

Keywords: Marketing Strategy; Taxation; Luxury; Trade; Auto Industry; Japan; United States

August 1994 (Revised July 1995)
Case

Astra Sports, Inc. (A)

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details

Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe

May 1994
Supplement

Advertising and Promotion Management, Fourth Edition, Video

November 1993
Supplement

OfficePro (C)

Supplements OfficePro (A). View Details

Keywords: Decisions; Globalized Firms and Management; Business Subsidiaries; Supply Chain Management; Retail Industry; France

September 1993 (Revised December 1997)
Case

Loctite Corp.: International Distribution

Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details

Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong

July 1993
Supplement

Ethics in Marketing

Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details

Keywords: Marketing Communications; Advertising

December 1992 (Revised November 1993)
Supplement

Ontario Hydro (B)

December 1992 (Revised November 1993)
Case

Ontario Hydro (A)

March 1993 (Revised January 1998)
Case

Gallo Rice

Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details

Keywords: Food; Brands and Branding; Food and Beverage Industry; Italy; Poland; Argentina