John A. Quelch - Publications - Faculty & Research - Harvard Business School

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March 1986 (Revised September 1987)
Case

United Airlines: Price Promotion Policy

By: John A. Quelch

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1986
Book

Cases in Consumer Behavior

By: F. Stewart DeBruicker, John A. Quelch and Scott Ward

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December 1985
Supplement

H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials

By: John A. Quelch

November 1985 (Revised August 1986)
Case

General Motors Acceptance Corp. (A)

By: John A. Quelch

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November 1985
Supplement

General Motors Acceptance Corp. (B)

By: John A. Quelch

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November 1985
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (C)

By: John A. Quelch

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November 1985
Supplement

British Airways, Jim Harris Interview, Video

By: John A. Quelch

October 1985 (Revised August 1986)
Case

Beatrice Companies, Inc.

By: John A. Quelch

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September 1985
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (B)

By: John A. Quelch

The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details

Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry

September 1985
Case

General Foods Corp.: The Product Management System

By: John A. Quelch

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September 1985 (Revised September 1987)
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch

The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details

Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry

July 1985
Supplement

Procter & Gamble Co.: H-80 Postscript, Video

By: John A. Quelch

May 1985
Supplement

Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video

By: John A. Quelch

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May–June 1985
Article

How to Build a Product Licensing Program

By: John A. Quelch

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April 1985
Supplement

General Electric Co.: Major Appliance Business Group (B)--Project C--An Investment in Quality, Video

By: John A. Quelch

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April 1985
Supplement

General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials

By: John A. Quelch

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Article

Consumer Promotions and the Acceleration of Product Purchases

By: Scott A. Neslin, Caroline Henderson and John A. Quelch

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March 1985 (Revised April 1988)
Case

Industrias Gessy-Lever Limitada

By: Christopher A. Bartlett and John Young

Keywords: Cross-Cultural and Cross-Border Issues; Management; Brazil

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March 1985 (Revised September 1986)
Case

General Electric Co.: Major Appliance Business Group (A)

By: John A. Quelch

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March 1985
Case

General Electric Co.: Major Appliance Business Group (B)

By: John A. Quelch

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