Internet Marketing - Publications - Faculty & Research

01 Apr 2000
News

Getting the Message

up a whole new world for marketers. In 1997, the first year that marketers began to think of the Web as an advertising medium, U.S. Internet advertisers spent $940 million; a year later, that number had... View Details

Keywords: Susan Young

01 Oct 2001
News

Barbara Bry: Business is Blooming

friend in the electronic greeting-card business, who thought flower marketing could derive great advantages from the efficiencies of the Internet and wanted Bry's online expertise. Proflowers was the result.... View Details

Keywords: Thomas Frick; Arts, Entertainment

01 Feb 1999
News

New Releases

edition of Managing Across Borders: The Transnational Solution. This highly acclaimed, landmark work introduced a framework that would help companies achieve global-scale efficiency, respond flexibly to national market differences, and... View Details

Keywords: Nancy O. Perry

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

social channels before hiring candidates. “These temporary-sharing technologies are supposed to solve this problem of the internet never forgetting,” says Leslie K. John, the Marvin Bower Associate Professor at Harvard Business School,... View Details

Keywords: by Rachel Layne

Web

Charitable Remainder Trust - Alumni

your payments rise or fall based on the trust’s market performance. At the end of the trust term, HBS receives the remainder and will use it for the purpose(s) you specified. You can name non-Harvard charities—or even your family... View Details

November 2014
Supplement

The Grommet - Video Supplement

By: Lynda M. Applegate, Karen Gordon Mills, Lena G. Goldberg and Annelena Lobb

Keywords: Retail; Internet and the Web; Entrepreneurship; Product Launch; E-commerce; Retail Industry

Citation

Purchase

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EMARKETER | Baker Library

EMARKETER Market data, statistics, and analysis on the internet, e-business, and emerging technologies. Read More EMARKETER is useful for understanding the growth and impact of the internet as well as for... View Details

01 Jun 1999
News

Sixth Annual Cyberposium an SRO Success

standing-room-only, jam-packed marathon of discussion panels, keynote addresses, product demos, and networking opportunities. Sponsored by the student-led High Tech and New Media Club, this year's Cyberposium, titled "Digital Junctions," focused on the ways the View Details

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of digital screen time in the United States, according to a recent report... View Details

Keywords: by Carmen Nobel; Advertising

12 Jul 2019
News

The Birth of a Silicon Valley Blockbuster

16 million internet properties pass through the company’s network, which acts like a neighborhood watch for the internet—spotting potential threats but also helping websites run faster and better. It was named one of the world’s most... View Details

01 Dec 2000
News

Latin America's Decade

clear that the business models that succeed in the Internet sector and e-commerce in emerging markets such as Latin America will resemble those in the United States," says Kennedy. Despite this lag time, the... View Details

Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Hospitality; Securities, Commodities, and Other Financial Investments; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

merchant and shopper has left a lot of customers wandering the desert. Well-run loyalty schemes are a way to bring them back into the fold. Such programs can also help remedy the commoditization that has occurred in the retail sector on many levels. Both the View Details

Keywords: by Maggie Starvish; Retail

2025
Working Paper

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno

Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details

Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction

Citation

SSRN

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Timothy C. Draper | Baker Library

Skype. Tim’s original suggestion to use “viral marketing” in web-based email to virally spread an Internet product to its market was instrumental to the successes of Hotmail, and has been adopted as a... View Details

28 Feb 2005
Research & Ideas

Amazon, eBay and the Bidding Wars

lower. But sniping isn't a universal strategy for success, says Roth, who teaches in the School's Negotiation, Organizations & Markets unit. It's all in the rules of the game. On Amazon.com, for example, where end-of-auction deadlines... View Details

Keywords: by Sara Grant; Web Services; Technology

24 Apr 2014
News

A business career comes full circle

an increasingly globalized economy. During his tenure at HBO, McGee grew home-video operations to more than 70 countries, and is credited for the early adoption of the Internet for marketing and program... View Details

01 Jun 2008
News

New Face at Facebook

“It was the shot heard ’round Silicon Valley: Internet upstart Facebook, Inc. raided search giant Google, Inc. for a No. 2 executive it hoped would turn the social-networking Web site into a major moneymaker,” declared the Los Angeles... View Details

Keywords: News, Library, Internet, and Other Services; Information

03 Feb 2003
Research & Ideas

Web Services

service technologies from a provider, customer, and investor perspective. Customers are concerned with integration and driving down costs, said Steven Lewis, Microsoft's general manager of .net market development. "There is a lot of... View Details

Keywords: by Julia Hanna; Service