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  • September 1999 (Revised February 2004)
  • Case

WebSpective Software, Inc. (A)

By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry
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  • 21 May 2020
  • Research & Ideas

Fighting the COVID Blues: Advice from Business Research

careful about adding too many obligations to people’s already-full plates, even if their intention is to relieve stress through social interactions. And, if you’re on the receiving end of these invitations and can tactfully decline, do... View Details
Keywords: by Dina Gerdeman and Danielle Kost
  • 25 Oct 2016
  • First Look

October 25, 2016

leakage would result in increased global emissions, undermining the intent of emissions regulation. It is also widely believed that carbon tariffs—carbon taxes imposed on goods imported from an unregulated region to a region subject to... View Details
Keywords: Sean Silverthorne
  • 21 Dec 2018
  • News

Bridging the Gap

that are then correlated with—and probably causal to—success in careers and success broadly defined, economically; feeling like you’re being intentional about what you’re pursuing and that you’re pursuing meaningful work, over time. And... View Details
Keywords: Educational Support Services; Educational Services
  • Portrait Project

Matt Beecher

Send me to a grocery store-I'm happy there. I want to rescue that old lady trying to reach olives on the top shelf, and then listen intently as she tells me about the greatest casserole ever made. During checkout, I've got a killer... View Details
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

problem in the health care industry comes partly from a clash of interests. Doctors are passionate about addressing the individual needs of each patient, while regulators and policy makers are intent on having one piece of legislation... View Details
Keywords: by Dina Gerdeman; Health
  • 19 Dec 2012
  • Research & Ideas

How to be Extremely Productive

to outside obligations should be as important to those at the organization's highest levels as it is to middle managers. Q: We often find that work obligations overwhelm our best intentions when it comes to spending time with family. How... View Details
Keywords: by Deborah Blagg
  • 07 Nov 2005
  • Research & Ideas

Exit Interview: HBS Dean Kim Clark

environment—that is deeply grounded in that community. Yet it's very new, in that it only recently became a four-year school. The challenge is to build and innovate on the enduring center of that legacy and tradition. BYU-I will be very different from the traditional... View Details
Keywords: by HBS Alumni Bulletin Staff
  • 16 Jul 2012
  • Research & Ideas

Book Excerpt: ‘The Strategist’

earnest. In all my classes, I pose one fundamental question: "Are you a strategist?" Sometimes it's spoken, often it's only implicit, but it's always there. We talk about the questions strategists ask, about how strategists think, about what strategists do. My View Details
Keywords: by Cynthia A. Montgomery
  • 24 May 2004
  • Research & Ideas

The Watsons: IBM’s Troubled Legacy

entered his mind. For years he had been telling his troops, "The IBM is not merely an organization of men; it is an institution that will go on forever." He planned to accompany IBM on its journey—if not forever, then at least for a good many more years. And... View Details
Keywords: by Richard S. Tedlow
  • 01 Mar 2017
  • News

Case Study: Moment in the Sun

someone. On the other hand, a strategy that calls for broad but shallow market penetration is likely to produce an inconsequential valuation. If the intention is to hold the company for a long time, and the tolerance for risk is high,... View Details
Keywords: Dan Morrell
  • 01 Jul 2019
  • What Do You Think?

Are Super Stretch Goals Only for the Very Young?

introduction of stretch goals was also accompanied by both positive and negative incentives. The message to the frontline, whether intentional or not, was hit the goal; don’t necessarily tell us how you did it. The result, as we know,... View Details
Keywords: by James Heskett
  • 01 Sep 2006
  • News

Street Singer

but I didn’t have an appreciation of all the ethnicities that exist in the world — Italian, Russian, Polish, the differences between various Hispanic cultures. That was fascinating.” Harris says she came to Harvard with the intention of... View Details
Keywords: Julia Hanna; Finance
  • 28 Jun 2023
  • Blog Post

Navigating Recruiting with Diverse Abilities: Advice from Alumni

set up in his home with voice recognition software and accessible facilities works very well for him and allows him to do his best work. Being intentional about identifying the right environment and making that a priority has been key to... View Details
  • 14 May 2024
  • Blog Post

Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship

importance of a culture that encourages progress, outlining how “sustainability-oriented innovation involves making intentional changes to an organization's philosophy and values.” But what kind of philosophy and values lead to a... View Details
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

predicting their current language learning. Further, we find that recipients’ cognitive and affective responses over time differentially influence two future behavioral outcomes: intention to leave the organization and willingness to... View Details
Keywords: Dina Gerdeman
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

the former and disapprove of action in the latter, despite identical consequences. The difference is often explained in terms of the intention principle—whether the consequences are intended or incidental. Our results suggest that when... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2023
  • News

Guy Raz on What Great Business Leaders Have in Common

  • 08 Dec 2015
  • First Look

December 8, 2015

Katherine L. Milkman, Leslie John, and Michael I. Norton Abstract—Many intend to stay fit but fail to exercise or eat healthfully; students intend to earn good grades but study too little; citizens intend to vote but fail to turnout. How can policymakers help people... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2010
  • First Look

First Look: March 2

can learn the truth about gaps between vision and reality. Without a commitment to a vision and an institutionalized learning and governance system, well intentioned boards will continue to be surprised ethical, human, and performance... View Details
Keywords: Martha Lagace