Publications

August 2024 (Revised January 2025)
Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details

Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

January 2011
Teaching Note

The Travails of Rubber: Goodyear or Badyear? (TN)

By: Tom Nicholas

Teaching Note for 808118. View Details

Keywords: Profit; Rights; Independent Innovation and Invention; Patents; Commercialization; Motivation and Incentives; Rubber Industry; Rubber Industry

04 Apr 2017
First Look

First Look at New Research, April 4

Industry By: Baldwin, Carliss Y. Abstract—This paper seeks to explain the technological forces that led to the rise of vertically integrated corporations in the late 19th century and the opposing forces that led to a... View Details

Keywords: Sean Silverthorne

19 Dec 2006
First Look

First Look: December 19, 2006

own and control the use of property in accord with their own interests, and where the invisible hand of the pricing mechanism coordinates supply and demand in markets in a way that is automatically in the best interests of society.... View Details

Keywords: Sean Silverthorne

18 Feb 2015
First Look

First Look: February 18

authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this framework... View Details

Keywords: Sean Silverthorne

May 2002 (Revised October 2005)
Case

Marketing Antidepressants: Prozac and Paxil

By: Youngme E. Moon and Kerry Herman

Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to... View Details

Keywords: Patents; Product Positioning; Competition; Ethics; Value; Health Care and Treatment; Brands and Branding; Pharmaceutical Industry; United States

16 Nov 2010
Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

organizations in private industry could learn from the example of Data.gov to the extent of unlocking data from individual silos in their firm even though data remain protected within firewalls. HBS assistant professor Karim R. Lakhani,... View Details

Keywords: by Martha Lagace; Technology

Research Summary

Overview

When information is digitized, it can be aggregated and shared nearly instantly. I am interested in how this acceleration in the aggregation and availability of information, via digitization, affects firms and firm strategy. Platforms have emerged as marketplaces for... View Details

Keywords: Market Platforms; Social Media; Information Disclosure; Platform Strategy; Innovation Strategy; Collaborative Innovation and Invention; Technological Innovation; Intellectual Property; Information; Technology Platform; Information Industry; Information Industry; Information Industry; Information Industry

Web

Hispanic and Latinx Heritage Month | Baker Library

Intelligence Unit's Latin America Overview Page . Dive even deeper with their Latin America: One-Click Report . Use EMIS to gather country-specific industry reports, news, and statistics, such as the materials available for Brazil . Take... View Details

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

Leonard M. Harlan (MBA '61, DBA '65), president of Castle Harlan, Inc., who has been a guest lecturer in Poorvu's class several times over the years. Part of this understanding is learning how to make deals in a fragmented industry where... View Details

April 2008 (Revised August 2008)
Supplement

AT&T v. Microsoft (B): District Court Ruling and Appeal

By: Willy C. Shih

The (B) case follows the course of Microsoft's settlement with AT&T, and its appeal in the issue of foreign replicated software that eventually goes to the U.S. Supreme Court. It is intended for follow-up the discussion of the (A) case with what happened, examining a... View Details

Keywords: Patents; Lawsuits and Litigation; Conflict and Resolution; Competitive Strategy; Technology Industry

August 1989 (Revised May 1991)
Case

Grosvenor Park

By: William J. Poorvu and Katherine Sweetman

Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing... View Details

Keywords: Financial Management; Projects; Financing and Loans; Property; Financial Strategy; Price; Strategic Planning; Business and Government Relations; Real Estate Industry; Maryland

May 2006 (Revised November 2006)
Case

DVD War

By: David B. Yoffie and Michael Slind

In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details

Keywords: Disruption; Entertainment; Business History; Intellectual Property; Product; Competition; Technology Adoption; Electronics Industry; Electronics Industry

01 Oct 2002
News

The Class of 1977

knowledge, can and did revitalize companies quickly. Corporate board members, please take note! The impact of our classmates also can be seen across the globe. Raymond Kwok's astute management of Hong Kong–based Sun Hung Kai Properties... View Details

Keywords: Desmond Wong

08 Jul 2014
First Look

First Look: July 8

retirement crisis in the wake of the dot-com crash, when companies in major industries went bankrupt in large part because of their inability to meet their pension obligations. The result was an acceleration of America's shift away from... View Details

Keywords: Carmen Nobel

12 Sep 2024
Blog Post

Amager Bakke: I Like This Waste Incinerator in My Backyard!

power source. Amager Bakke is located within eyeshot of downtown Copenhagen, and despite being an industrial waste management and energy production site, serves as a community gathering point. With the world’s tallest rock-climbing wall... View Details

October 2008
Teaching Note

Grosvenor Group Limited (TN)

By: Arthur I Segel and Ben Creo

Teaching Note for [207064]. View Details

Keywords: Resource Allocation; Market Transactions; Property; Financial Instruments; Assets; Emerging Markets; Real Estate Industry

April 1996
Case

Sunshine Villas

By: William J. Poorvu and John H. Vogel Jr.

Ms. Courtney Lowe is president and sole owner of CL Development. She is looking to sell Sunshine Villas to pay off her bank and make a profit. This case is part of a negotiation game simulation that includes Jason Bosworth, Silver Lane Apartments, and Major Insurance... View Details

Keywords: Property; Mortgages; Negotiation Tactics; Customer Ownership; Sales; Real Estate Industry