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Show Results For
- All HBS Web
(12,453)
- People (14)
- News (5,781)
- Research (2,904)
- Events (231)
- Multimedia (1,025)
- Faculty Publications (885)
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- 23 Sep 2020
External Partner Event: Harvard Club of Indonesia Aspire Series: Harvard Business School
Join the Harvard Club of Indonesia as they gather local alums to speak about their HBS experience. View Details
- Person Page
Press / Media
By: Gary P. Pisano
Thought Leader: Gary Pisano
by Amy Bernstein, strategy+business, Summer 2007
A leading student of the biotech business describes the problems holding the industry back, and how it can overcome... View Details
- Web
Past Projects | Social Enterprise | Harvard Business School
"Pilot: New York City" was released in October 2023. The press release can be found here and the full report here . Boston Public Schools Hiring Process Improvement Spring 2022 | Focus : Education Operations... View Details
- Web
Impact Stories | Social Enterprise | Harvard Business School
Business School with an interest in explo... FOCUS Foods Wins Social Enterprise Grand Prize 2015 Julia Kurnik Barakat Bundle Wins Social Enterprise Runner-Up 2015 Karima Ladhani HSPH 2015 HBS NVC: One Simple... View Details
- Web
Full Circles | Social Enterprise | Harvard Business School
and academic needs. “I knew when I came to business school that I wanted to continue my work in the education field,” says Dickey, who served as a corps member and advisor for two years for Teach For America... View Details
- Web
Impact Stories | Social Enterprise | Harvard Business School
Filter Results: (52) Submit People Alumni Executive Education Faculty MBA Students Topics Business for Social Impact Impact Investing K-12 Education Nonprofit Strategy & Governance Public Sector Social Entrepreneurship Format Text Video... View Details
- Web
Faculty & Research | Social Enterprise | Harvard Business School
(PELP) in collaboration with the Harvard Graduate School of Education. This multiyear research project focuses on the management levers needed to create and sustain high-performing K–12 public View Details
- 28 Feb 2011
- News
Harvard Business School Profs on the Health Care Crisis
- 04 Feb 2010
- News