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Show Results For
- All HBS Web
(1,165)
- People (3)
- News (281)
- Research (713)
- Multimedia (14)
- Faculty Publications (364)
- 01 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are View Details
- 01 Jun 2015
- News
Fever Pitch
their favorite investment, while some 1,600 students and alumni voted on awards for impact and innovation among finalists from 14 global regions. Best Investment Selected by HBS Alumni Angels StreetShares (Mid-Atlantic US Region) Mickey... View Details
- 01 Sep 2003
- News
Jeanne Jackson
most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to... View Details
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben & Jerry's. Foreign firms during... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as managing director of View Details
Keywords: Arts, Entertainment
- 01 Sep 2009
- News
A Book by Its Cover
Courtesy Harlequin Packaging and branding fantasy as though it were detergent, one-time self-described Procter & Gamble “soap salesman” Larry Heisey (MBA ’54) “turned Harlequin from a niche purveyor of romance novels into a View Details
- 14 Oct 2020
- News
Sewn with Love
Girls for Humanity (FGFH), the mission of which was to provide humanitarian services and funding to communities in need across the world. Hanazawa mobilized the global fashion industry by soliciting excess merchandise from luxury View Details
Keywords: Maureen Harmon
- 25 Aug 2017
- Blog Post
HBS Interns: Summer Takeovers
in technology at the Sephora Innovation Lab. Jenn researched the impacts of artificial intelligence on the retail industry and participated in idea hackathons to brainstorm creative new ways for the brand to innovate. Adam Behrens,... View Details
Keywords: All Industries
- 01 Feb 2008
- What Do You Think?
How Sustainable Is Sustainability in a For-Profit Organization?
Summing Up How will sustainability be achieved? To sum up responses to this month's column, the question is not whether global sustainability will be achieved but how. One school of thought could perhaps be characterized as enlightened... View Details
Keywords: by Jim Heskett
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise... View Details
- 24 Apr 2014
- News
Reinventing perceptions of Africa through wine
Selena Cuffe (MBA 2003) and her company, Heritage Link Brands, import wine made by black South African vintners. In so doing, Cuffe is helping to reverse the effects of apartheid: the vintners gain access to more capital, can own their land, and ultimately help... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details
- 13 Sep 2017
- Blog Post
Why We Recruit: Gorton's Seafoods
across the United States and Canada. We are constantly engaged with consumers who want food that is delicious and healthy, and we continue to innovate in order to provide products that satisfy these needs. The Gorton's brand offers a... View Details
Keywords: Consumer Products / Retail
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
brand “made in China” with global ambitions. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517032-PDF-ENG Harvard Business School Case 617-033 Aston Martin: A Second Century of Performance and... View Details
Keywords: Carmen Nobel
- 01 Jun 2010
- News
Alumni Eager to Help Shape School’s Future
and in-depth interviews with a global cross-section of alumni and identified three primary areas of long-term interests: Alumni Engagement — How can alumni, in partnership with HBS, maintain and build strong connections with each other,... View Details
Keywords: Ann Kelly
- Web
2014 Symposium - Race, Gender & Equity
Relationships Among Women: Bridging Racial, Generational, and Global Divides Relationships Among Women: Bridging Racial, Generational, and Global Divides 03–04 APR 2014 Home Videos Agenda Apr 03 Thursday,... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
growing share of the U.S. drug market. Traditional “small molecule” generics quickly erode the price and share of the branded product upon entry; however, only a few biosimilars have been approved in the U.S. since 2015, thereby largely... View Details
Keywords: Dina Gerdeman