Global Brands - Publications - Faculty & Research

Sylvia Escovar

Keywords: Oil; Gas

04 Dec 2013
Research & Ideas

The Fantastic Horizon: How to Invest in a New City

and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a brand new city the size of Washington, DC. I can see intermittent puffs... View Details

Keywords: by John Macomber; Construction; Real Estate

Web

Marketing - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

1) a luxury brand “made in China” and 2) a category specialist (cashmere). As Jane Wang, 1436’s founder and CEO, looks to the future, she has to decide what to do to establish 1436 as a recognized luxury View Details

Keywords: Carmen Nobel

Ratan Naval Tata

Keywords: Diversified

25 Aug 2017
Blog Post

HBS Interns: Summer Takeovers

in technology at the Sephora Innovation Lab. Jenn researched the impacts of artificial intelligence on the retail industry and participated in idea hackathons to brainstorm creative new ways for the brand to innovate. Adam Behrens,... View Details

Keywords: All Industries

01 Feb 1999
News

Entrepreneurs Speak at HBS

Richard Branson, the British entrepreneur, corporate titan, and death-defying balloonist, touched down at HBS last fall to share his wit and wisdom with a large Burden Hall audience. Branson, founder and chairman of the Virgin Group, a London-based View Details

Ian Fuhr

Keywords: Diversified

01 Jun 2012
News

Around the World

Issue Focus: The Global Manager GETTING ORIENTED: On his first evening in Cape Town, South Africa, Jan Dolezal (HBS 2013) and his FIELD 2 team explored the city's bustling waterfront. Photo courtesy Jan Dolezal Learn about hosting FIELD2... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2018
News

June 2018 Alumni and Faculty Books

from some of India’s most respected names in business, public governance, diplomacy, and the intelligentsia. It explains the frequent and vital intersections between government and business, culture and modernity, and demographics and democracy. View Details

28 Sep 2015
Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

service, in part by assigning brand ambassadors to the same high-traffic areas and economic centers where it was building out its agent network, to help educate and register customers. These brand... View Details

Keywords: by Dina Gerdeman; Financial Services; Telecommunications

01 Nov 2016
First Look

First Look - November 1, 2016

Runway, Sentient Jet), and there is a more explicit focus on sustainability (e.g., Stella McCartney). Luxury brands need to consider the increasing global connectedness, particularly the importance of the... View Details

Keywords: Sean Silverthorne

Profile

Irina Gerry

With passion comes the energy needed to stand out among many qualified candidates. How has HBS prepared you for your new job? HBS provided me with tools and support to make a career switch from management consulting to brand management at... View Details

01 Apr 2002
News

HBS Press Books in Brief

Featuring all-star names in marketing such as Don Peppers, Martha Rogers, David Aaker, and Kevin Keller, this dynamic collection provides a diverse look at the field of marketing. From global branding to... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

13 Sep 2017
Blog Post

Why We Recruit: Gorton's Seafoods

across the United States and Canada. We are constantly engaged with consumers who want food that is delicious and healthy, and we continue to innovate in order to provide products that satisfy these needs. The Gorton's brand offers a... View Details

Keywords: Consumer Products / Retail

01 Sep 2003
News

Jeanne Jackson

most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to... View Details

Keywords: Deborah Blagg; Management, Scientific, and Technical Consulting Services; Professional Services

Fast Answer

Sustainability Resources for HBS MBAs

network Aspen Institute Business & Society Program Company lists Dow Jones Sustainability Index FTSE4Good Calvert Responsible Index Events/Conferences Business for Social Responsibility (BSR) Cleantech Group Forum ClimateCAP GreenBiz Events... View Details

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details

Keywords: by Dina Gerdeman; Food & Beverage

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

brand “made in China” with global ambitions. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517032-PDF-ENG Harvard Business School Case 617-033 Aston Martin: A Second Century of Performance and... View Details