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    Andy Wu

    Andy Wu is the Arjun and Minoo Melwani Family Associate Professor of Business Administration in the Strategy Unit at Harvard Business School, where he teaches in the MBA and Executive Education programs. He researches, teaches, and advises managers... View Details

    Keywords: video games; video games; video games; video games; video games
    • 2025
    • Working Paper

    Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning

    By: Liangzong Ma, Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
    Reinforcement learning (RL) offers potential for optimizing sequences of customer interactions by modeling the relationships between customer states, company actions, and long-term value. However, its practical implementation often faces significant challenges.... View Details
    Keywords: Dynamic Policy; Deep Reinforcement Learning; Representation Learning; Dynamic Difficulty Adjustment; Latent Variable Models; Customer Relationship Management; Customer Value and Value Chain; Foreign Direct Investment; Analytics and Data Science
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    • 2015
    • Chapter

    Negotiations: Statistical Aspects

    By: James K. Sebenius
    'Negotiation analysis' seeks to develop prescriptive theory and useful advice for negotiators and third parties. It generally emphasizes the parties' underlying interests, alternatives to negotiated agreement, approaches to productively manage the inherent tension... View Details
    Keywords: Negotiation Preparation; Negotiation Tactics; Negotiation Participants
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    • January 2011
    • Article

    Let the Right One In: A Microeconomic Approach to Partner Choice in Mutualisms

    By: Marco Archetti, Francisco Ubeda, Drew Fudenberg, Jerry R. Green, Naomi E. Pierce and Douglas W. Yu
    One of the main problems impeding the evolution of cooperation is partner choice. When information is asymmetric (the quality of a potential partner is known only to himself), it may seem that partner choice is not possible without signaling. Many mutualisms, however,... View Details
    Keywords: Microeconomics; Strategy; Partners and Partnerships; System; Problems and Challenges; Information; Economics; Theory; Cost; Decision Choices and Conditions; Cooperation
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    • November 2000 (Revised June 2001)
    • Case

    Pokemon: Gotta Catch 'Em All

    Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
    Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States
    Related
    • June 2025
    • Case

    Kevin Love and the Kevin Love Fund: Inspiring People to Live Their Healthiest Lives

    By: Anita Elberse and Riyanka Ganguly
    In March 2025, professional basketball player Kevin Love learned the latest numbers for what was to date the most eye-catching initiative of his foundation, the Kevin Love Fund: a mental health campaign revolving around a short, animated film—The Spider Within: A... View Details
    Keywords: Entertainment; Media; Sports; Health ＆ Wellness; Campaigns; Partnerships; Animation Entertainment; Film Entertainment; Partners and Partnerships; Prejudice and Bias; Philanthropy and Charitable Giving; Well-being; Social Issues; Entertainment and Recreation Industry; Sports Industry
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    • July 2015
    • Article

    Prosocial Norms in the Classroom: The Role of Self-regulation in Following Norms of Giving

    By: P. R. Blake, M. Piovesan, N. Montinari, F. Werneken and F. Gino
    Children who are prosocial in elementary school tend to have higher academic achievement and experience greater acceptance by their peers in adolescence. Despite this positive influence on educational outcomes, it is still unclear why some children are more prosocial... View Details
    Keywords: Behavior; Attitudes; Learning; Standards; Education Industry
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    • Fall 2017
    • Article

    Strengthening and Streamlining Bank Capital Regulation

    By: Robin Greenwood, Samuel Gregory Hanson, Jeremy C. Stein and Adi Sunderam
    We propose three core principles that should inform the design of bank capital regulation. First, wherever possible, multiple constraints on the minimum level of equity capital should be consolidated into a single constraint. This helps to avoid a distortionary... View Details
    Keywords: Banks and Banking; Capital; Governing Rules, Regulations, and Reforms; Banking Industry
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    • 16 Apr 2018
    • News

    Tax Reform, Round One

    • Web

    Teaching by the Case Method - Christensen Center for Teaching & Learning

    Teaching Questions for Class Discussions Teaching Quantitative Material Strategies and Tactics for Sensitive Topics Curriculum Innovation The case method has evolved so students may act as decision-makers in new engaging formats: Game... View Details
    • 2011
    • Article

    A Choice Prediction Competition for Social Preferences in Simple Extensive Form Games: An Introduction

    By: Eyal Ert, Ido Erev and Alvin E. Roth
    Two independent, but related, choice prediction competitions are organized that focus on behavior in simple two-person extensive form games: one focuses on predicting the choices of the first mover and the other on predicting the choices of the second mover. The... View Details
    Keywords: Forecasting and Prediction; Behavior; Decision Choices and Conditions; Competition; Motivation and Incentives; Game Theory; Fairness
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    • 2021
    • Article

    Don't Get It or Don't Spread It: Comparing Self-interested versus Prosocial Motivations for COVID-19 Prevention Behaviors

    By: Jillian J. Jordan, Erez Yoeli and David Rand
    COVID-19 prevention behaviors may be seen as self-interested or prosocial. Using American samples from MTurk and Prolific (total n = 6,850), we investigated which framing is more effective—and motivation is stronger—for fostering prevention behavior intentions. We... View Details
    Keywords: COVID-19; Prevention; Prosocial Motivation; Health Pandemics; Behavior; Motivation and Incentives
    Related
    • 04 Sep 2012
    • Working Paper Summaries

    Level II Negotiations: Helping the Other Side Meet Its ‘Behind the Table’ Challenges

    Keywords: by James Sebenius
    • Web

    Class Profile - Doctoral

    Pricing Corporate Governance Corporate Strategy Corporate Finance Diversity Emerging Markets Environment Ethics Experimental Economics Game Theory Health Care Incentives Innovation International Business Leadership Networks Power &... View Details
    • 09 Jul 2014
    • Working Paper Summaries

    Activist Directors: Determinants and Consequences

    Keywords: by Ian D. Gow, Sa-Pyung Sean Shin & Suraj Srinivasan
    • 26 Jan 2011
    • Working Paper Summaries

    Conveniently Upset: Avoiding Altruism by Distorting Beliefs about Others

    Keywords: by Rafael Di Tella & Ricardo Pérez-Truglia

      Rohit Deshpande

      Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

      Keywords: home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games
      • 13 Jan 2003
      • Research & Ideas

      The Subconscious Mind of the Consumer (And How To Reach It)

      these companies use these techniques effectively? The use of scientific advances requires the imaginative translation of scientific findings into effective practice in the marketplace.— Gerald Zaltman A: There are several companies that are ahead of the View Details
      Keywords: by Manda Mahoney
      • 30 Sep 2014
      • First Look

      First Look: September 30

      institutions. We examine, over a 60-year period, the nationalities of the most senior positions in the United Nations Secretariat, ostensibly the world's most representative international institution. The results indicate which nations are successful in this zero-sum... View Details
      Keywords: Sean Silverthorne
      • 15 Aug 2023
      • HBS Case

      (Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

      industries, such as construction and medicine, are already extensively using virtual-reality technology. And, of course, “young people today are already living in a 3D virtual world,” via Roblox, Minecraft, and other gaming platforms, Wu... View Details
      Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology