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(2,394)
- Faculty Publications (1,065)
- December 1998
- Case
MD Foods Amba
By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
In 1998, MD Foods, a Denmark-based dairy cooperative, was searching for growth opportunities that would enable it to become northern Europe's preferred retail dairy supplier. The options being considered included expanding in existing markets, entering into new... View Details
- December 1998
- Case
Grupo Industrial Bimbo S.A. (1998)
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
A leading Mexican agribusiness firm wants to expand in the United States and other locations. How to do so in a manner that utilizes the strengths of the company? View Details
- November 1998 (Revised December 1998)
- Case
Amul and India's National Dairy Development Board
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
Amul Dairy has been a successful change maker in India's dairy system. How does it move from this success to the new challenges facing the Indian food system--is it an appropriate model? View Details
- November 1998 (Revised November 1999)
- Case
British Sugar in China
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy. View Details
- November 1998
- Case
Wegmans Food Markets: Diabetes Counseling
By: Ray A. Goldberg, David E. Bell and Ann Leamon
Danny Wegman, president of Wegmans Food Markets, is trying to decide how to evaluate the success of a nutrition-counseling program for diabetics, and whether and how to expand the program beyond the two stores currently involved. Wegmans, with 57 stores and $2.3... View Details
- October 1998 (Revised November 1998)
- Case
Newman's Own, Inc.
By: James E. Austin
Describes the creation and evolution of this food marketing corporation. All its after-tax profits are donated to charity by Paul Newman, the distinguished actor and social entrepreneur. The company has grown into a $100 million enterprise and donated cumulatively $89... View Details
- October 1998 (Revised November 2001)
- Case
Boston Beer Company: Light Beer Decision
By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
- August 1998
- Teaching Note
Pillsbury: Customer Driven Reengineering TN
By: Robert S. Kaplan
Teaching Note for (9-195-144). View Details
Keywords: Food and Beverage Industry
- August 1998 (Revised June 2013)
- Case
Business Plan for Room For Dessert: Adding Unique Ingredients to Life's Balancing Act
By: Joseph B. Lassiter III and Michael J. Roberts
Summarizes the business plan for a concept restaurant focused on late evening dessert service as well as its subsequent rollout plan. View Details
- July 1998 (Revised December 2001)
- Case
Jollibee Foods Corporation (A): International Expansion
By: Christopher A. Bartlett and Jamie O'Connell
Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international... View Details
- May 1998
- Teaching Note
Internationalizing the Cola Wars (A): The Battle for China and Asian Markets & (B): The Battle for India TN
By: David B. Yoffie
Teaching Note for (9-795-186) and (9-795-187). View Details
- May 1998 (Revised October 2001)
- Case
Taco Bell Inc. (1983-1994)
By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong
Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details
- March 1998
- Teaching Note
Roy Rogers Restaurants TN
By: Krishna G. Palepu and Kenneth A. Merchant
Teaching Note for (9-189-100). View Details
Keywords: Food and Beverage Industry
- March 1998
- Teaching Note
Esmark, Inc. (A) TN
Teaching Note for (9-283-013). View Details
Keywords: Food and Beverage Industry
- March 1998 (Revised August 1998)
- Case
Pepsi Blue
By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details
- February 1998 (Revised December 2000)
- Case
Nantucket Nectars
By: Joseph B. Lassiter III, William A. Sahlman and Jon Biotti
The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name. View Details
- January 1998 (Revised July 2019)
- Case
Cafes Monte Bianco: Building a Profit Plan
By: Robert L. Simons and Antonio Davila
Alert: This case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you’ve taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using... View Details
- December 1997
- Case
Intercontinental Breweries (Abridged)
By: Thomas R. Piper
A senior executive of a U.S. multinational is attempting to develop a set of financial, operating, and ownership arrangements that will be acceptable to the management and employees of a major Polish company and to the Ministry of Privatization. The arrangements must... View Details