Flight To Safety - Publications - Faculty & Research

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects of... View Details

Keywords: by Martha Lagace; Consumer Products

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

illustrate how major organizations have used the Scorecard to create an entirely new performance management framework that puts strategy at the center of a company's key management processes and systems. Mobil North America Marketing and... View Details

Keywords: by Robert S. Kaplan & David P. Norton

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Our Values | About

investigation. But the protest has raised questions about how we address freedom of speech, hateful speech that goes against our community values, and security and safety for everyone at the School. In this context, I am reaching out... View Details

01 May 2020
What Do You Think?

Does Remote Work Mix with Organizational Culture?

otherwise wasted on commuting (2) by avoiding the office, I also avoid colleagues who, in the past, inappropriately commented on my appearance, asked me out, or told me to my face that they would never work for a woman, (3) the... View Details

Keywords: by James Heskett

07 Jul 2003
What Do You Think?

Can We Have Too Much Productivity Improvement?

As if to suggest that this phenomenon was not limited to the U.S., I read of Ryanair's plan to share the fruits of increased productivity with the passengers on its View Details

Keywords: by James Heskett

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Student Research - Doctoral

Review: Insights Is There Too Little Antitrust Enforcement in the U.S. Hospital Sector? By: Zarek Brot-Goldberg, Zack Cooper, Stuart Craig and Lev Klarnet From 2002 to 2020, there were over 1,000 mergers of U.S. hospitals. During this... View Details

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The Africa Business Conference at HBS: Reimagining the Road Ahead - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

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Faculty & Researchers - Managing the Future of Work

of the Harvard Project on the Workforce and a non-resident Senior Fellow at the American Enterprise Institute. He studies issues related to employment and income polarization and the relationship between talent and economic... View Details

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

When booking an international flight, the choice often comes down to “expensive but direct” or “cheap with connections.” But what if an airline warned customers that the direct flight was frequently delayed?... View Details

Keywords: by Danielle Kost

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

vaccination are much greater than those for high technology products. Delays to getting shots in arms can reduce the odds of reaching global herd immunity, reinforce safety and health concerns across... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

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Events & Presentations - Institute For Strategy And Competitiveness

care. This 2.5 day long course is offered to residents and fellows training at Massachusetts General Brigham Hospital and focuses on key topics around Primary Care, Integrated Practice Units, Outcomes Measurement, Cost Measurement,... View Details

Program

Public Education Leadership Project

learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method. Review Our Campus Health & View Details

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Past Issues - Alumni

blueprint may just end up saving the pharmaceutical industry too. Faster, Bigger, Stronger: Supersizing the NFL The world's premier league of spectacle and sport has an ambitious plan for growth. But some formidable challenges—everything from player View Details

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Dean Srikant Datar Statements & Speeches | About

search of safety and arming themselves to defend their cities—is tragic and deeply unsettling. Published February 28, 2022 Statement from Dean Srikant Datar on Anti-Semitism President Bacow speaks for all of... View Details

Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details

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The 20th Century Zeitgeist - Leadership

West and Southwest Influence: High 90 1990 s Immigration tops 9 million (largest number since first decade) Baby boomers age Hispanics become fastest-growing minority Population grows from 250 million to 281 million Influence: Medium-High... View Details

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Redefining Productivity in the Value Chain - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV Explained CSV Explained The Three Levels of CSV Adding a Social Dimension to Strategy Redefining Capitalism The... View Details

November 2013 (Revised June 2014)
Case

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch and Margaret L. Rodriguez

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Health Industry

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What Black Executives Really Want

psychological safety in the workplace. Feeling safe means being able to express yourself, discuss difficult issues, take risks, collaborate freely with others—and even make mistakes—without repercussions.... View Details

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Social Enterprise - Faculty & Research

; Sustainability ; Climate ; Climate Finance ; Climate Risk ; Social Accounting ; Investment ; Governance ; Safety ; Climate Change ; Environmental Sustainability ; Corporate Social Responsibility and Impact ; Financial Services Industry... View Details

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