Fast-moving Consumer Goods - Publications - Faculty & Research

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our View Details

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

food either at large outdoor markets or at local grocery stores. At the outdoor markets, shoppers fended for themselves, relying on their senses. They eyed, touched, sniffed, and even tasted the goods to guide their purchasing... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

06 Aug 2019
Blog Post

Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

messages in Hindi cinema are universal, and often more uplifting than other stories I consume — they remind me that anything is possible.” Media was an escape: it introduced me to worlds that weren’t my own. Stories create spaces for... View Details

20 May 2014
Research & Ideas

Managing the Family Business: Survival’s Secret Sauce

faster than your family or business consumes them. Of course, growing families and businesses are both good at consuming assets. For many family companies we have researched,... View Details

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

explores choices we make as consumers of products and services, many of which she has observed in her numerous experiments. Her definition of choice is "the ability to exercise control over ourselves and our environment. In order to... View Details

Keywords: by Jim Heskett

18 Jan 2018
News

The Lessons of All-Day Breakfast

bouncing around for 10 years prior to implementation. What were the barriers? Was it operational challenges that had prevented or was it political-- what had stopped this from happening before? Cunningham: It was definitely an idea that View Details

Keywords: Food Services and Drinking Places; Hospitality

04 Feb 2014
What Do You Think?

Has Listening Become a Lost Art?

Summing Up When Is Listening Not a Good Strategy? Like a good case debate, the discussion of the question of whether listening is a lost art was not one-sided. What was clear was how important people felt... View Details

Keywords: by James Heskett

Web

General Management Awards & Honors - Faculty & Research

Academy of Social Sciences (FAcSS). Deborah M. Winshel : Recipient of the HBS Club of New York’s John C. Whitehead Social Enterprise Award in 2018. 2017 Gerald C. Chertavian : Received the Bowdoin Common Good Award in 2017. Rebecca M.... View Details

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

like after the crisis requires a keen understanding of the changing needs of your customers. One example from the current crisis is the extent to which consumers have shifted from expensive luxury goods to... View Details

Keywords: by Martha Lagace

21 Apr 2015
First Look

First Look: April 21

https://hbr.org/2015/03/starbucks-race-together-campaign-and-the-upside-of-ceo-activism April 2015 Strong Brands, Strong Relationships Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference By:... View Details

Keywords: Carmen Nobel & Sean Silverthorne

28 Feb 2012
First Look

First Look: Feb. 28

reforms, we find that an increase in female representation in local government induces a large and significant rise in documented crimes against women in India. Our evidence suggests that this increase is good news, driven primarily by... View Details

Keywords: Sean Silverthorne

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods... View Details

Keywords: by Kristen Senz

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided... View Details

Keywords: by Benson Shapiro

13 May 2019
Blog Post

The Many Facets of Becoming a Mother at HBS

of the biggest challenge at HBS broadly: what do you focus your time on? There are so many options – classes, fun, networking, entrepreneurship, job searches, family, etc. – and it’s impossible to be good at more than a couple of those. ... View Details

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

of action rather than say, 'I've been given $50,000, now let me try to do the best I can.'" You have to understand what you're leading, adds Sasser. Expertise in only one area—think John Sculley's unsuccessful jump from Pepsi View Details

Keywords: by Martha Lagace

02 May 2025
Blog Post

How to Work with Search Firms

Instead of reaching out to a general firm inbox, find the partner who leads the practice area most relevant to you or the associates who support that partner. For example, a practice area might focus specifically on CMOs in consumer tech.... View Details

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

sustained growth while pursuing a strong export orientation provided the empirical backdrop for this approach. Government policy to achieve export-led growth is then essentially about findings ways to increase the ability to sell domestically produced View Details

Keywords: by Christian Ketels

26 Nov 2001
Op-Ed

Why Corporate Budgeting Needs To Be Fixed

Corporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie and cheat, lowballing targets and... View Details

Keywords: by Michael C. Jensen

Web

Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting

the Courts Credit and Information Technology Credit in a Consumer Society Research Links Credits “Credit is the vital air of the system of modern commerce. It has done more — a thousand times more — to enrich nations than all the mines of... View Details

22 Mar 2013
Research & Ideas

Pulling Campbell’s Out of the Soup

company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by reducing advertising and laying... View Details

Keywords: by Dina Gerdeman; Food & Beverage

Publications