Fashion - Publications - Faculty & Research

12 May 2009
First Look

First Look: May 12, 2009

implementation of radical routines and resource configuration. Structural arrangements, pre-set change routines, and existing decisional priorities are insufficient to fashion relevant capabilities into new core activities. Ad-hoc problem... View Details

Keywords: Martha Lagace

16 Sep 2008
First Look

First Look: September 16, 2008

tendency towards negative recency when outcomes are experienced that disappears when the same outcomes are presented all at once. Experiment 2 examines a boundary condition where outcomes are presented sequentially in an automatic fashion... View Details

Web

Oral Histories | Baker Library

did, when I finished the MBA, interview in insurance companies and other kinds of companies that were in the Hartford area. Career I loved mentoring people, training people. I set up little programs for individual assistant buyers and I would say, "Well, this one needs... View Details

22 Jul 2008
First Look

First Look: July 22, 2008

2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG—a Rs 8.9... View Details

Keywords: Martha Lagace

01 Sep 2003
News

These Are the Good Old Days

fashion closet, thousands of books, original artwork for magazine covers — “and it was the sale of the century,” says Moore with pride. “It was also a wonderful redistribution of the wealth within the building.” In addition, the sale... View Details

Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services

30 Sep 2024
News

The Making of a Streaming Sensation

love the fashion world and the high jinks of high school and all that stuff, but really at its core was this sort of theme of trying to figure yourself out and trying to navigate the world when you're constantly feeling like you don't... View Details

Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details

Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry

08 Jul 2008
First Look

First Look: July 8, 2008

unprecedented expansion of higher education and, in the most recent time, efforts at reform and restructuring. Harvard has overhauled its undergraduate curriculum in a comprehensive fashion for the first time in 30 years. European... View Details

Keywords: Martha Lagace

10 Dec 2014
News

Front-Row Seat

where new ideas and unexpected strategies are the secret weapons that can lift one company over another. “Digital media is entirely about talented and creative people working in a hyper-col-laborative fashion to produce compelling... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry

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February 2011
Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor

We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

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Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School

which resemble a flowchart, reflect the orderly, logical fashion in which he structured and conveyed his philosophy on the art and science of business. "Business to [Doriot], and he hopes to you, can be one of the most satisfying and... View Details

01 Jun 2022
News

Empowering Entrepreneurially Minded Students

attendance is required, and therefore students are engaged. Those are the real drivers of the learning here. Our entrepreneurship courses and our programs are fantastic, but if we weren’t building on the base of the overall MBA experience, they wouldn’t be nearly as... View Details

Keywords: Jennifer Gillespie

21 Feb 2017
First Look

First Look at New Research: February 21

Facebook ads to sales and account management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817056-PDF-ENG Harvard Business School Case 416-020 Macy's Reinvents Its Millennial Business Molly Langenstein, Macy’s executive vice president for View Details

Keywords: Carmen Nobel

01 Dec 2017
News

Yoga Inc.

of yoga is alive and well at our festivals.” Corporate sponsors also want in, to get their brands in front of the primarily female attendees with the disposable income for travel, food, and lodging, on top of $100 to $500 entrance fees. Wanderlust works with potential... View Details

Keywords: Deborah Halber

22 Sep 2009
First Look

First Look: September 22

Clark needed to decide whether to pursue patents, copyrights, and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in international View Details

Keywords: Martha Lagace

Teaching Interest

Overview

By: Geoffrey G. Jones

I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details

23 Jul 2013
First Look

First Look: July 23

30-year customer of Filene's Basement, a retailer offering fashion goods at discounted prices, who was eventually fired by the firm. The case traces how company actions taken in the name of customer relationship management (CRM)... View Details

Keywords: Anna Secino

03 Nov 2009
First Look

First Look: Nov. 3

economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert Polet joined the high-end fashion Gucci Group in 2004, after 26 years at one of... View Details

Keywords: Martha Lagace

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

through a new survey instrument that allows us to codify CEOs’ diaries in a detailed and comparable fashion and to build a bottom-up measure of CEO labor supply. The comparison of 1,114 family and professional CEOs reveals that family... View Details

Keywords: Sean Silverthorne

Publications

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First Look: May 12, 2009

First Look: September 16, 2008

Oral Histories | Baker Library

First Look: July 22, 2008

These Are the Good Old Days

The Making of a Streaming Sensation

Overview

First Look: July 8, 2008

Front-Row Seat

Capitalizing on the Underdog Effect

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School

Empowering Entrepreneurially Minded Students

First Look at New Research: February 21

Yoga Inc.

First Look: September 22

Overview

First Look: July 23

First Look: Nov. 3

First Look at New Research and Ideas, September 26, 2017