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Show Results For
- All HBS Web
(812)
- People (4)
- News (211)
- Research (484)
- Multimedia (14)
- Faculty Publications (299)
- 01 Sep 2010
- News
Fair Trade
of prestige skin care brands in East Asia, where a preference for lighter skin led to its incorporation into global brands. As in India, these preferences were rooted historically, but they have grown stronger over the recent past .A striking feature of the whitening... View Details
- 01 Jun 2015
- News
Screen Grab
Vessel, a service that offers subscribers early access to new content from YouTube and more mainstream celebrities for a monthly fee of $2.99. (Subscribers can view online original content such as Alec Baldwin’s Love Ride or the latest videos from “next generation”... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
out in the Tazreen Fashions factory in Dhaka, the capital of Bangladesh. At least 117 people died and at least another two hundred were injured, making this the deadliest factory fire in Bangladesh's history. Subsequent analyses document... View Details
- 19 Sep 2006
- First Look
First Look: September 19, 2006
the merino fabric, or should he go the inherently subjective fashion route, given that the technical apparel market in China is virtually nonexistent? Purchase this case:... View Details
Keywords: Sean Silverthorne
- 01 Sep 2012
- News
On a Sound Track
customers that you don’t burn out. At least I haven’t yet! Sharing the Passion Skullcandy sponsors leading surf and skate teams and partners with prominent athletes, such as NBA stars James Harden and Kevin Durant, and nationally known DJs, View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
more products. We test and confirm these predictions in a series of field experiments conducted with a dominant online fashion and apparel retailer. Furthermore, using information in historical transaction data about each consumer, we... View Details
Keywords: Dina Gerdeman
- Forthcoming
- Book
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
By: Steve Kaczynski and Scott Duke Kominers
We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry
Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, forthcoming.
- 01 Jun 2017
- News
Alumni and Faculty Books for June 2017
roots of each country’s financial systems back to Alexander Hamilton and argue that while Canada has preserved a Hamiltonian financial tradition, the United States has favored the populist Jacksonian tradition since the 1830s. The sporadic and inconsistent View Details
- 05 Jun 2007
- First Look
First Look: June 5, 2007
response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food... View Details
Keywords: Martha Lagace
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
entrepreneurial powerhouse. Carolyn’s mix of pep talk and tough love got Tyra to where she is today, and here they pay it forward to empower readers. Whether they’re writing about watching Tyra’s most imperfect moment go viral or how they’ve overcome everything from... View Details
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
of very high highs, and very low lows. And my experience is really trying to balance both sides, and always constantly remember why I'm there. In terms of the highs the food is amazing, the culture is very vibrant. Lagos is probably the View Details
- 01 Mar 2013
- News
Opening the Door
male counterparts were well-intentioned but unfamiliar with women as colleagues. In those early days, they were comfortable commenting on my hairstyle—some of them actually gave me fashion advice!—but few of them knew how to interact with... View Details
- 17 Jun 2021
- News
Investing in a Post-COVID World; Exploring the Pandemic’s Impact on Gender Equity
a “she-covery” will require support for women at every level of the labor force. “We really are at a turning point for the global economy,” Collenette adds. “Post-pandemic, either we fashion a world where women take their rightful place... View Details
Keywords: Margie Kelley
- 08 Nov 2016
- First Look
November 8, 2016
incremental sustainability strategies over decades at his firm. Tompkins, who went on to manage the fashion company Esprit, opted in 1989 to exit business entirely having concluded that capitalism could never be sufficiently sustainable... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
shares. Officers of the company are considering how to fashion a transaction that will end the family's control and win the approval of both classes of shareholders. The Magna (A) case asks the students to weigh the costs and benefits of... View Details
Keywords: Sean Silverthorne
- 12 May 2009
- First Look
First Look: May 12, 2009
implementation of radical routines and resource configuration. Structural arrangements, pre-set change routines, and existing decisional priorities are insufficient to fashion relevant capabilities into new core activities. Ad-hoc problem... View Details
Keywords: Martha Lagace
- 17 Sep 2013
- First Look
First Look: September 17
platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA should go next and answer some complicated personal questions. The case considers issues related to e-commerce platforms, diaspora-based international... View Details
Keywords: Sean Silverthorne
- 01 Sep 2013
- News
Who Are We?
range from Fortune 100 and start-up companies to not-for-profits and municipalities. He has helped position Bangkok, Thailand, as a global fashion capital and FootJoy as the number one shoe and glove brand in golf. With FootJoy, he notes,... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
unprecedented expansion of higher education and, in the most recent time, efforts at reform and restructuring. Harvard has overhauled its undergraduate curriculum in a comprehensive fashion for the first time in 30 years. European... View Details
Keywords: Martha Lagace