Publications

Publications

Filter Results: (7,349) Arrow Down
Filter Results: (7,349) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 38 of 7,349 Results →
  • Web

HBS - The year in Review

of international travel for the MBA Program’s FIELD Global Immersion (FGI) course, an intensive, immersive experience that gives first-year students in the Required Curriculum... View Details
  • Web

Marketing Awards & Honors - Faculty & Research

Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb” ( Marketing Science , September–October 2021) with Nitin Mehta, Param Singh, and Kannan Srinivasan.... View Details
  • 04 Oct 2019
  • Blog Post

Finding My Passion in the Startup Space

This post was originally published on the Alumni Careers Blog. When I was 17, I moved to the US to study. Back home in Greece, View Details
  • 2025
  • Book

The Experimentation Machine: Finding Product–Market Fit in the Age of AI

By: Jeffrey J. Bussgang
Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit
Related
  • Web

Online Entrepreneurial Marketing Course | HBS Online

Show Hide Details Concepts Business Models and Growth The Growth Matrix Keys to Entrepreneurial Marketing Featured Exercises Use a 2x2 matrix to assess growth options Free... View Details
  • 29 Jan 2018
  • News

Sporting spectacle mixed with US razzmatazz: Super Bowl delivers an advertising touch down

  • Fast Answer

Stock Pitching: company, industry and market research

href="https://www.library.hbs.edu/Find/Databases/ABI-ProQuest">ABI/ProQuest
Business Monitor International Industry Reports - Click "Browse" and in the "Industry and View Details
  • June 2014
  • Article

The Capitalist's Dilemma

By: Clayton M. Christensen and Derek C. M. van Bever
Sixty months after the 2008 recession ended, the economy was still sputtering, producing disappointing growth and job numbers. Corporations seemed stuck: Despite low interest rates, they were sitting on massive piles of cash and failing to invest in new initiatives. In... View Details
Keywords: Capital Investments; Creating Markets; Evaluating Business Investments; Innovation; Emerging Markets; Investment; Economic Growth; Capital; Innovation and Invention
Related
  • Fast Answer

Bloomberg: market index prices, members & movers

How can I find market index prices, members, and movers in Bloomberg?   To locate major world equity indices, type WEI and hit GO. Select index of interest, e.g., S&P 500 Index, for a display... View Details
  • March 2019
  • Supplement

KITEA (B): Getting Ready to Face IKEA

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA’s entry. After incurring losses for the first time in... View Details
Keywords: Retail; KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Business Model; Market Entry and Exit; Retail Industry; Morocco; Africa; North Africa
Related
  • July 2006 (Revised March 2010)
  • Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell
Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details
Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry
Related
  • June 2015
  • Article

Does Google Leverage Market Power Through Tying and Bundling?

By: Benjamin Edelman
I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the... View Details
Keywords: Competition; Antitrust; Google; Tying; Bundling; Competitive Strategy; Search Technology; Law; Information Technology Industry; Advertising Industry
Related
  • March 2012
  • Article

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

By: Mary J. Benner and Mary Tripsas
New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details
Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry
Related
  • Program

Competing in the Age of Digital Platforms

platforms. Key Benefits For business leaders, platforms present enormous opportunities but also pose serious risks. Competing in what have been called "multi-sided markets driven by network effects" is often... View Details
  • March 27, 2025
  • Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes
The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit
Related
  • 01 Dec 2010
  • News

Money and Markets Dominate New Course Offerings

the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and... View Details
Keywords: curriculum
  • May–June 2015
  • Article

Dead Weight: How Greece Wound up Trapped in the European Union

By: Debora L. Spar
In the early 1990s, Greece fell far afield of the economic criteria laid out by the Maastricht Treaty, the EU's founding document. In 1999, when the European monetary union was launched, Greece failed to meet the criteria again, but managed to squeeze into the body two... View Details
Keywords: EU; Geopolitics; Economic Conditions; Economy; Financial Crisis; Greece; European Union
Related
  • Research Summary

The Role of Information Technology in the Provision of Services

By: James I. Cash
James I. Cash, Jr. is exploring the role of information technology in service management. Specifically, he is studying the implications of the ubiquity of information technology at three levels in service-providing organizations. (In the United States today, service... View Details
  • 27 Dec 2014
  • News

Excusing selfishness in charitable giving: The role of risk

  • 1 Aug 2010
  • Conference Presentation

Firm Performance, Top Management and Minority Hiring: African‐American Coaches in the NFL, 1970‐2007

By: Andrew Hill and David Thomas
Studies of minority hiring have found that low-status firms are more likely to hire minority candidates. However, most work has examined hiring for entry and mid-level positions, not senior management, which differs in the level of 1) uncertainty regarding the optimal... View Details
Keywords: Performance Evaluation; Management Teams; Recruitment; Relationships; Risk and Uncertainty; Ethnicity; Sports Industry; Africa; United States
Related