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  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2014
  • News

Alumni and Faculty Books for December 2014

lowering risk. Sean Rosen Is Not for Sale by Jeff Baron (MBA 1978) (Greenwillow Books) Killing Limbaugh by Landon Carter (MBA 1967) (CreateSpace Independent Publishing Platform) The Awakened Relationship: Transforming Upsets View Details
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move into brick and mortar assets offered transformational opportunities.... View Details
Keywords: Dina Gerdeman
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

occupation or possession by grant/gift, and tributary or chieftaincy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54766 Opportunistic Returns and Dynamic Pricing: Empirical Evidence... View Details
Keywords: Dina Gerdeman
  • 2024
  • Working Paper

Contributing to Growth? The Role of Open Source Software for Global Startups

By: Nataliya Langburd Wright, Frank Nagle and Shane Greenstein
How does participating in open source software (OSS) communities spur entrepreneurial growth? To address this question, we analyze novel data matching accounts from GitHub—the largest OSS hosting platform—to the universe of global software venture-backed firms... View Details
Keywords: Applications and Software; Open Source Distribution; Entrepreneurship; Business Growth and Maturation; Human Capital; Valuation; Corporate Strategy
Related
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be... View Details
Keywords: by Sean Silverthorne; Retail
  • 31 Jul 2018
  • First Look

New Research and Ideas, July 31, 2018

integrating global market and local technical knowledge. We refer to this type of firm as a Knowledge Integrator and discuss how its strategy supports the competitiveness of... View Details
Keywords: Dina Gerdeman
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53857 First Quarter 2018 Dialogue Beyond Engagement By: Hallowell, Roger, Hervé Coyco, and Randall White Abstract—No abstract available. Publisher's link:... View Details
  • December 1992
  • Case

Nestle Italy

By: John A. Quelch
Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent. View Details
Keywords: Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Italy
Related
  • 01 Apr 2000
  • News

A Place in the Sun

Web Site) To position itself for the 21st century, the company is relying on the likes of Yves G. Martin (MBA '86), acting CEO of Club Med North America, and Nicolas C. Giraud (MBA '91), director of sales... View Details
Keywords: Julia Hanna and Garry Emmons
  • August 2016 (Revised August 2017)
  • Case

AnswerDash (Abridged)

By: Elie Ofek and Jeffrey D. Shulman
It is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details
Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry
Related
  • June 2016 (Revised August 2017)
  • Case

AnswerDash

By: Elie Ofek and Jeffrey D. Shulman
It is 2014, and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details
Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry
Related
  • January 2010
  • Article

Clusters of Entrepreneurship

By: Edward L. Glaeser, William R. Kerr and Giacomo A.M. Ponzetto
Employment growth is strongly predicted by smaller average establishment size, both across cities and across industries within cities, but there is little consensus on why this relationship exists. Traditional economic explanations emphasize factors that reduce entry... View Details
Keywords: Economic Growth; Entrepreneurship; Cost; Employment; Market Entry and Exit
Related
  • 01 Sep 2016
  • News

Alumni and Faculty Books for September 2016

family-run enterprises must develop leadership and entrepreneurial skills. But they must also manage family dynamics. The authors show how enterprising families can transmit the hunger for excellence across... View Details

    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • January – February 2011
    • Article

    'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

    By: Elie Ofek, Zsolt Katona and Miklos Sarvary
    The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
    Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry
    Related
    • 10 Mar 2021
    • News

    New Releases: Alumni and Faculty Books, Podcasts

    right prices, and build and manage a multichannel approach. Sales Management That Works will help sales managers build a great View Details
    Keywords: Margie Kelley; Publishing Industries (except Internet); Information
    • 01 Sep 2014
    • News

    Alumni and Faculty Books for September 2014

    who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
    Keywords: faculty research; Alumni Research

      Shikhar Ghosh

      Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details

      • 25 Feb 2020
      • News

      Alumni and Faculty Books for March 2020

      fulfillment. You must share the reason why you exist and infuse it into everything you do in order to thrive. Many leaders see the shift in the market and make an effort to... View Details