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Show Results For
- All HBS Web
(806)
- People (6)
- News (185)
- Research (526)
- Events (1)
- Multimedia (4)
- Faculty Publications (356)
- 03 Mar 2015
- First Look
First Look: March 3
we identify core insights about how firms compete against one another in established markets. Based on our evaluation, we argue that a promising research opportunity for strategy lies in exploring how firms strategically interact in new View Details
Keywords: Sean Silverthorne
- 02 Oct 2015
- News
The ‘F’ Word
coordination between sales, marketing, and, crucially, manufacturing. As an egomaniacal, 30-year-old marketing maven, I had been conditioned to look down on the “functional groups” run by people without advanced degrees who got their... View Details
Keywords: Walt Disney Studios
- 01 Mar 2012
- News
Reinventing Radio Days
Kennedy Main article: Where Innovation Rules As a kid, Joe Kennedy (MBA 1985) got hooked early on the magic of radio, listening in bed at night to a crystal set he had built himself. Radio returned to his life in 2004 when—after an 11-year stint in View Details
- 18 Sep 2007
- First Look
First Look: September 18, 2007
gives firms discretion to manage impairments. We test this argument in a sample of firms with market indications of impairment (firms with book goodwill and market-to-book ratio below one). We find that the frequency of non-impairment in... View Details
Keywords: Martha Lagace
- 25 Apr 2017
- First Look
First Look at New Research, April 25
2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
entertainment more often than phone conversations. News on innovations and revolutions in far-flung regions is available instantaneously. These changes, and hundreds more resulting from an explosion of info tech, have changed the nature... View Details
Keywords: by Sean Silverthorne
- Career Coach
Matt Spielman
the globe. To complement his training as a certified executive coach, Matt draws upon his operating experience working as a Chief Marketing Officer, Chief Revenue Officer, SVP Strategy & Innovation and Chief People Officer. Matt... View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
- 21 Jan 2016
- Blog Post
HBS and the Arts
major talent agency with the launch of a new art division. While consulting on the build out of a platform connecting visual artists to licensing and branding opportunities I was able to hone my strategy and marketing skills. I called... View Details
- 22 Jan 2013
- First Look
First Look: Jan. 22
http://ssrn.com/abstract=2197876 Expectations of Returns and Expected Returns Authors:Greenwood, Robin, and Andrei Shleifer Abstract We analyze time-series of investor expectations of future stock market returns from five data sources... View Details
Keywords: Sean Silverthorne
- 16 Jan 2012
- Research & Ideas
Private Meetings of Public Companies Thwart Disclosure Rules
traded firms entertain occasional meetings with private investors, according to a 2009 survey by Thomson Reuters. For both the investors and the executives, this can mean spending tens of thousands of dollars annually on plane tickets and... View Details
- 2016
- Book
Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public... View Details
Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
also for new business models, products, strategies, and marketing campaigns—all relatively inexpensively. This will help it find the right path forward, especially when answers aren’t obvious or people have conflicting opinions.... View Details
Keywords: Carmen Nobel
- 18 Apr 2022
- News
Home Grown
kind of scaling itself up and mobile internet coming to the foray, developing countries will actually kind of rise because you know, now every consumer would have a computing device in their hands. And if that were to be true, then View Details
- Web
Global Activities 2020-2021 - Global Activities 2021
Creating Emerging Markets project, Professor Victoria Ivashina, faculty chair of the Middle East and North Africa Region, interviewed Madame Ouided Bouchamaoui (pictured), the co-laureate of the 2015 Nobel Peace Prize and a board member... View Details
- 01 Feb 1998
- News
Running Up the Score
even been overtaken by, market forces and finance? How big and how pervasive is the business of sports? Swinging for the Seats A recent Georgia Tech study put the value of the sports industry at $152 billion annually. But HBS professor... View Details
Keywords: Garry Emmons
- Web
Research in Black and White | Baker Library
cover in sixty hours.” (12) Wensberg remembered that “Land hated to stop working. Once begun on a course of action, he wanted to experiment until the hypothesis was proved. He would not entertain the assumption that his hypothesis might... View Details
- 01 Oct 1996
- News
Lasting Impressions
wonderful businessmen who were very good role models. I loved the idea of marketing and serving customers, and I planned to go to business school right after college. My father talked me into going to law school first, but after I... View Details
Keywords: Deborah E. Blagg
- 28 Oct 2020
- Blog Post
Keep Your Weary Workers Engaged
performance, and not performers. Performance may be based on factors besides the talent and motivation of the individual in question, such as job or market conditions. A person may perform well in some aspects of the job but not in... View Details
Keywords: All Industries
- 08 Dec 2020
- Blog Post
Keep Your Weary Workers Engaged
performance, and not performers. Performance may be based on factors besides the talent and motivation of the individual in question, such as job or market conditions. A person may perform well in some aspects of the job but not in... View Details