Publications

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

behavior. Good examples of such companies are leaders in the consumer packaged-goods industry such as Coca-Cola, PepsiCo, Procter & Gamble and Kraft Foods—or retail organizations such as Wal-Mart and Best Buy. Consider the following... View Details

Keywords: by Nitin Nohria & Marty Leestma

03 Sep 2018
News

Moving Pictures

favorite line in Spotlight. “A good case presents a set of facts and pushes the reader to ask certain questions. That’s what I want to do too.” Advancing a career in any industry requires some entrepreneurial verve, but that’s especially... View Details

Keywords: Julia Hanna; photographed by Christina Gandolfo; Arts, Entertainment

April 1999
Case

Steve Perlman and WebTV (B)

By: James K. Sebenius and Ron Fortgang

The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details

Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry

01 Mar 2004
News

Toy Story

kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did what no other new player in the toy View Details

Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

File-Sharing and Copyright Researchers Felix Oberholzer-Gee and Koleman Strumpf argue that file-sharing technology has not undermined the incentives of artists and entertainment companies to create, market, and distribute new works. Key... View Details

Keywords: Re: Multiple Faculty

March 2010 (Revised November 2010)
Case

Pandora Radio: Fire Unprofitable Customers?

By: Willy C. Shih and Halle Alicia Tecco

Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details

Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry

01 Dec 2004
News

Getting Personal

marketing and psychology. Moon is a recipient of the HBS Student Association Award for teaching excellence and has twice received a Hellman Faculty Fellowship, presented annually to a junior faculty member for outstanding research. Are there View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

November 2007 (Revised March 2010)
Case

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

By: Anita Elberse and Peter Stone

In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details

Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

marketing and psychology. Moon is a recipient of the HBS Student Association Award for teaching excellence and has twice received a Hellman Faculty Fellowship, presented annually to a junior faculty member for outstanding research. Gary Emmons: Are there View Details

Keywords: by Garry Emmons; Service

01 Sep 2020
News

Alumni and Faculty Books for September 2020

Edited by Margie Kelley Alumni Books The Book of Esports: The Definitive Guide to Competitive Video Games by William Collis (MBA 2011) RosettaBooks Almost overnight, esports—or competitive video games—have exploded into the largest View Details

October 2011 (Revised February 2012)
Case

One Game to Rule Them All: Lord of the Rings Online and the MMO Market

Keywords: Competition; Strategy; Business Model; Games, Gaming, and Gambling; Video Game Industry