Publications

29 Sep 2009
First Look

First Look: September 29

http://cb.hbsp.harvard.edu/cb/product/410040-PDF-ENG Ann Gildroy: Life Story of a Recent MBA Harvard Business School Case 410-037 An abstract is unavailable at this time. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/410037-PDF-ENG The Blackstone Group:... View Details

Keywords: Martha Lagace

July 2024
Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn

This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

personality.” So how do firms increase the likelihood that their ads will go viral? For starters, they need to prioritize entertainment over facts and figures. To paraphrase an old campaign, these are not your father's Oldsmobile ads.... View Details

Keywords: by Carmen Nobel; Advertising

11 Jun 2020
In Practice

Are Digital Organizations Better at Overcoming COVID?

solved by technology, no matter how good. Anybody in retail or entertainment or education has a difficult situation to handle. Anybody delivering medical services faces an entirely different and unprecedented set of problems. For business... View Details

Keywords: by Danielle Kost

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal. Superstars throughout the View Details

Keywords: by Sarah Jane Gilbert; Sports

May 1997
Teaching Note

Toy World, Inc., Teaching Note

By: W. Carl Kester

Teaching Note for (9-295-073). View Details

Keywords: Entertainment and Recreation Industry

March 2024 (Revised July 2024)
Case

AMC: The Zero Revenue Case

By: C. Fritz Foley and Donal O'Cofaigh

The onset of the Covid-19 pandemic put theatre company AMC’s already perilous financial situation under even further strain. The company’s high levels of debt resulted in a monthly cash-burn which left it facing an imminent Chapter-11 filing in the absence of... View Details

Keywords: Ethics; Insolvency and Bankruptcy; Public Equity; Stock Shares; Health Pandemics; Entertainment and Recreation Industry

May 2020 (Revised November 2021)
Supplement

Valuing Peloton

By: E. Scott Mayfield

Peloton Interactive, a well-known unicorn in the connected fitness space, had gone public with a market capitalization of over $8.0 billion. In the weeks following its public debut, Peloton’s stock price fell by over 25%. Taylor Knox, a stock analyst and enthusiastic... View Details

Keywords: Business Model; Disruptive Innovation; Risk and Uncertainty; Stocks; Price; Valuation; Entertainment and Recreation Industry

August 2019
Teaching Note

MoviePass

By: Willy C. Shih

Teaching Note for HBS No. 619-052. View Details

Keywords: Business Model; Resource Allocation; Two-Sided Platforms; Entertainment and Recreation Industry; United States

June 1995
Teaching Note

Total Fitness, Inc. (A) and (B) TN

By: William J. Bruns Jr.

Keywords: Entertainment and Recreation Industry

September 2011 (Revised August 2015)
Case

ScoreBig

By: William A. Sahlman, Jeffrey Glass and Evan W. Richardson

The founding team at ScoreBig, an event ticketing company, is on the verge of a public launch of their product. The company has made great progress in negotiating access to tickets, designing its interface, and building a proprietary architecture. For consumers,... View Details

Keywords: Business Model; Marketing Strategy; Product Launch; Business Startups; Business Strategy; Corporate Finance; Entertainment and Recreation Industry

December 2008 (Revised March 2009)
Case

The Metropolitan Opera (A)

By: Anita Elberse and Crissy Perez

In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details

Keywords: Arts; Technological Innovation; Marketing Strategy; Nonprofit Organizations; Competitive Advantage; Entertainment and Recreation Industry

November 2005
Supplement

Playgrounds and Performance: Results Management at KaBOOM! (B)

By: Herman B. Leonard, Marc J. Epstein and Laura Winig

Keywords: Performance; Entertainment and Recreation Industry

July 2005 (Revised October 2006)
Case

Global Fun: The Internationalization of Theme Parks

By: Geoffrey G. Jones and Steven Shaheen

A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details

Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris

August 2004 (Revised March 2005)
Case

MGM Mirage's Bid for Mandalay Resort Group (A): Communicating During the Merger Process

After MGM Mirage decides to announce publicly its bid for Mandalay Resort Group, both companies face vital decisions about how to communicate with their various stakeholders during the merger negotiations. View Details

Keywords: Negotiation; Corporate Disclosure; Mergers and Acquisitions; Business and Stakeholder Relations; Communication Strategy; Entertainment and Recreation Industry