Publications
Publications
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(5,486)
- Faculty Publications (927)
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
- March 2008 (Revised March 2014)
- Case
By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details
- Mar 2008
- Conference Presentation
Shamed and Able: How Firms Respond to Information Disclosure
- March 2008
- Article
Linguistic Network Configurations: Management of Innovation in Design-intensive Firms
By: Claudio Dell'Era, Alessio Marchesi and Roberto Verganti
In today's business and academic arenas, design is more and more viewed as an important strategic resource. In fact, over the last couple of years, we have seen a real explosion in business and research literature that see scholars and companies alike trying to... View Details
- 29 Feb 2008
- Conference Presentation
Shamed and Able: How Firms Respond to Information Disclosure
- 22 Feb 2008
- Conference Presentation
MapEcos: Introduction and Facility Information Disclosure
- 12 Feb 2008
- Conference Presentation
MapEcos: Facility Disclosure and Stakeholder Attention (preliminary analysis)
- February 2008
- Article
Attracting Skeptical Buyers: Negotiating for Intellectual Property Rights
By: James J. Anton and Dennis A. Yao
Expropriable disclosures of knowledge to prospective buyers may be necessary to facilitate the sale of intellectual property (IP). In principle, confidentiality agreements can protect disclosures by granting the seller rights to sue for unauthorized use. In practice,... View Details
- January 2008 (Revised January 2010)
- Background Note
Finding Information for Industry Analysis
By: Jan W. Rivkin and Ann Cullen
This note provides detailed instructions on finding resources for conducting industry analysis, with a special focus on resources available at Harvard Business School. It allows students to transition from doing a Five Forces analysis on the basis of a case, where all... View Details
- December 2007 (Revised February 2012)
- Case
John and Andrea Rice: Entrepreneurship and Life
By: Howard H. Stevenson, Janet Kraus and Shirley Spence
The case follows the professional and personal lives of John and Andrea Rice, illustrating the challenge of "juggling" the multiple aspects of life (career, family, community, self) in the pursuit of a personal vision of success. Particular attention is paid to the... View Details
- November 2007 (Revised April 2008)
- Case
Hariyali Kisaan Bazaar: A Rural Business Initiative
By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman
In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details
- October 2007
- Background Note
Price Formation
By: Joshua D. Coval and Erik Stafford
Investigates how prices are formed in competitive capital markets. Focuses on a single security called AOE. Students compete with computer traders and each other for market making and informed trading profits. Participants receive a variety of public news in the form... View Details
- 27 Sep 2007
- Conference Presentation
Shamed and Able: How Firms Respond to Information Disclosure
- September 2007 (Revised January 2008)
- Case
Tata Motors: The Tata Ace
By: Krishna G. Palepu and Vishnu Srinivasan
Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the... View Details
- August 2007
- Teaching Note
Negotiation Strategy Simulation (TN)
By: Michael A. Wheeler and Gregory M. Barron
This tool can be used with the Negotiation Strategy Simulation. To access the tool please use this URL: http://hbsp.harvard.edu/multimedia/neg_strat/index.html. View Details
- August 2007 (Revised July 2008)
- Background Note
Take Advantage of Your Diaspora Network
By: William R. Kerr and Daniel J. Isenberg
Diaspora networks (DNs) are an important resource for global entrepreneurs. Discusses several features of DNs, combining both academic and practitioner perspectives. Describes the history and prevalence of DNs in many ethnicities, documents the broad resources DNs can... View Details
- 2007
- Chapter
Collaborative R&D in Management: The Practical Experience of Fenix and TruePoint in Bridging the Divide Between Scientific and Managerial Goals
By: Michael Beer and Niclas Adler
The gap between theory and practice has been of concern to both practitioners and academics, yet other than pleas to close the gap with more accessible writing by academics and more interest in research by practitioners few systematic efforts have been made to close... View Details
- 2007
- Working Paper
Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry
By: Ramana Nanda and Tarun Khanna
This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have... View Details
- July 2007
- Article
Earnings Announcement Premia and Limits to Arbitrage
By: Daniel Cohen, Aiyesha Dey, Thomas Lys and Shyam Sunder
We examine the factors underlying the presence of earnings announcement premia. We find that the premia persist beyond the sample period examined in prior studies (ending in 1988), although they decline in magnitude after 1988. Further, premia are lower on the expected... View Details