Digital Health Tools - Publications - Faculty & Research

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HBS - The year in Review

RESPONSE A Moving Target with Clear Principles HBS regularly revised its policies over the course of the year as Harvard, Boston, Cambridge, and Massachusetts modified COVID protocols to reflect the trajectory of the pandemic. The School never wavered on its guiding... View Details

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

baby aspirin to home computers to the meaning of quality health care. Q: Why are these metaphors important for effective marketing? What happens when marketing does not give attention to them in branding and other efforts? A: Most... View Details

Keywords: by Martha Lagace; Consumer Products

18 Aug 2008
Research & Ideas

How Disruptive Innovation Changes Education

theory of disruptive innovation, often applied to a variety of other industries, such as technology and health care. Christensen's theory was first explored in his two New York Times bestsellers, The Innovator's Dilemma (1997) and The... View Details

Keywords: by Martha Lagace; Education

30 Aug 2011
First Look

First Look: August 30

customers in the East, emerging markets, and growing interest in health and beauty care among men all over the world. Employing both traditional and innovative marketing techniques, L'Oréal worked to double its customer base to two... View Details

Keywords: Sean Silverthorne

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Launching Tech Ventures | HBS Online

Enrollment Stories FAQs Start Anytime Key Concepts Master frameworks and tools to execute a high-quality, profitable business model Discover how to conduct experiments to determine your venture’s value proposition, go-to-market strategy,... View Details

11 Jul 2019
Blog Post

Meet the MBA Class of 2020

BREAKTHROUGHS PEOPLE THOUGHT IMPOSSIBLE A YEAR AGO.” HOME REGION Wayne, PA UNDERGRAD EDUCATION College of William & Mary, Economics, 2014 PREVIOUS EXPERIENCE Verily, Google, Symplivety HBS ACTIVITIES Digital Impact Initiative, The... View Details

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

COVID-19 has made virtual work the new normal. In a few short weeks, meeting tools like Zoom, Microsoft Teams, Google Chat, and Slack have gone from a useful supplement to the primary enablers for daily interactions with co-workers.... View Details

Keywords: by Tsedal Neeley

28 May 2019
Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

work of auditors is basically a black box. Even though investors are the ones who most benefit from the auditors’ work, they don’t get to see how it takes place. And that is why they need to rely on these somewhat blunt tools of... View Details

Keywords: by Martha Lagace; Financial Services; Accounting

09 Jun 2008
Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

directly competitive product, if the rival introduces an inferior substitute, it may damage consumers' perceptions and depress sales in the entire product category. As a result, intellectual property protection must be seen as not a cure-all, but rather as a View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

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HBS - Financials | Supplemental Financial Information

business journals, Harvard Business Review continued to capitalize on the increasing appetite for digital content on the key themes of the day. The exploration of topics such as promoting racial equity in the workplace, managing during... View Details

21 Feb 2019
Blog Post

Machine Learning and Behavioral Economics

policy to work on a side interest, a machine learning tool to help small businesses identify promising business opportunities. “Google has useful information on foot-traffic patterns, plus satellite imagery and other data that can help... View Details

12 Jan 2023
News

‘Debiasing’ Debt with Data

HBS gave Ballard the tools needed to transform his idea from an altruistic impulse to a real venture, starting with an emphasis on good data, he says. “I remember my first-year finance professor would always say ‘garbage in, garbage out,’... View Details

Keywords: Ralph Ranalli

30 Mar 2020
Research & Ideas

The New Rules for Remote Work: Pandemic Edition

employee with young kids at home, or someone taking care of elder relatives, or a worker needing to focus on their own physical and mental health as a result of the situation will not be able to do a 40-hour workweek.” Wikimedia, the... View Details

Keywords: by Dina Gerdeman

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Harvard Business School

Independent Beauty Consultants, and has been instrumental in developing a product portfolio strategy generating innovative skin care, coloring, and fragrance products. She has also driven the development of digital marketing and social... View Details

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Helping and harnessing business to address society’s greatest challenges. | Institute for Business in Global Society

business' role in society and developing a thriving ecosystem for translating that research into action. Our Mission & Team BiGS Research BiGS Fellows Tools & Resources Societies worldwide are facing pressing social, environmental, and... View Details

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

doctoral student Julia Adler-Milstein, Harvard School of Public Health professor Sara Singer, and HBS professor Michael W. Toffel examine this question in a hospital setting. Conceptual Foundations of the Balanced Scorecard This article... View Details

Keywords: by Staff

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

health justice, and social justice. Ultimately, we need to create a new decision-making paradigm, where our business strategies and choices fully consider the short- and long-term impacts we have on the environment, on communities, and on... View Details

01 Jun 2024
News

Alumni and Faculty Books

360-degree life that fully embraces both. The 10-Second Customer Journey: The CXO’s Playbook for Growing and Retaining Customers in a Digital World By Todd Unger (MBA 1990) Practical Inspiration Publishing The customer changed—and... View Details

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

going to do with that data—and how are we going to make money off of it?” In the course The Business of Smart Connected Products, Lal explores the value proposition of IoT-based businesses, and how to sell devices in fields as diverse as View Details

Keywords: by Michael Blanding; Computer

10 Apr 2012
First Look

First Look: April 10

consider: Where are you in the senior executive life cycle? How much cross-organization collaboration is required? How much time do you spend on activities outside your direct span of control? What's the scope of your role? What's the best mix of roles for your team? A... View Details

Keywords: Carmen Nobel

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