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Show Results For
- All HBS Web
(1,763)
- People (6)
- News (610)
- Research (878)
- Events (3)
- Multimedia (7)
- Faculty Publications (129)
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
brand-building to add the ingredient brand on the package as well as in advertising? There are 4 conditions: 1. The ingredient is highly differentiated, usually supported by patent protection, and so adds an aura of quality to the overall product. View Details
- 01 Jun 2024
- News
The Bookshelf: Try As One Might
Kester “I came from a very traditional approach to strategy, until design thinking ran across my screen. Then I became fascinated by the idea of a tool kit that could help the non-creatives be creative. I’ve... View Details
- 15 May 2012
- News
Finally Finding the Right Fit
retailer to join as a team member. “I want to create a great brand in the men’s space,” he explains. “I don’t have any aspiration to be a designer or creative director. I want to work on the business side, something that most View Details
- Web
Credential of Digital Innovation and Strategy | HBS Online
Introduction to Credential of Digital Innovation and Strategy This Credential Includes Leading in the Digital World, Design Thinking and Innovation, Digital Marketing Strategy, and Winning with Digital... View Details
- 01 Jun 2003
- News
Up Against The Firewall
David H. Langstaff (MBA 1981), president and CEO of Veridian Corporation of Arlington, Virginia, a knowledge–systems company that works extensively in the area of cyber assurance and security. Explains Langstaff, “For managers, it’s not so much that they don’t want to... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- Student-Faculty-Profile
Michelle Shell & Ryan Buell
Research focus Michelle: Ryan and I are both interested in deeply understanding what happens when customers interact with an organization’s operating system. Insights about customer behavior can influence a company to operate differently and the way companies View Details
- Profile
Zihan Lin
the hands-on, boy-stuff of the mechanical with the mission of medicine." By the time Zi entered the graduate stage of his education, he had a firm focus "on two concentrations: design methodology and medical devices." In... View Details
- 7 PM – 9 PM EST, 24 Jan 2017
Alumnae Circles Open House: New York 2017
Women's groups are launching- are you interested?
Register for this upcoming open house to learn more. View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
shifting," she said. Panelist Rory Tahari, creative director and brand designer for Elie Tahari, Ltd.—and wife of designer Elie Tahari—said she saw a clear trend toward higher expectations from... View Details
- 30 Sep 2016
- News
Competing Against Luck
innovation. In this episode of Skydeck, I talk to Professor Christensen about the theory at the heart of his new book, and how it has affected not only how he thinks about business, but how he thinks about... View Details
- 01 Jun 2011
- News
Donors Praised for Fellowship Support
cross-university collaboration designed to spur entrepreneurial thinking at Harvard and beyond. About half of all MBA students receive fellowships, which are generously funded by HBS alumni and friends. View Details
- 01 Sep 2005
- News
Reunion Highlights: A Case in Point
program about IDEO, a highly successful product design firm (and the subject of an HBS case that the teens had also been assigned to read). In the segment, IDEO’s designers were challenged to build a... View Details
- 10 Apr 2014
- Research & Ideas
Book Excerpt--‘Accelerate: Building Strategic Agility for a Faster-Moving World’
make a distinction in meaning, it is usually in reference to levels in a hierarchy. People at the very top provide "leadership"—whatever that is—or at least they are supposed to. People in the middle do the "management," again with little clarity about what that means.... View Details
Keywords: Re: John P. Kotter
- 31 Mar 2017
- News
Turning Teachers into Leaders
Sophie Lippincott Ferrer (MBA 2006) is a senior consultant with Education First, a national policy and strategy consulting firm that partners with education leaders to design and accelerate policies and plans that help all young people,... View Details
- Web
Design: At, Into, & Beyond - Race, Gender & Equity
design, and diversity work. In our design track, we highlight the importance of radical curiosity, humility, and an approach to engaging with underrepresented community members as partners and co-designers, among other fascinating topics.... View Details
- 25 Sep 2019
- News
Leading the Evolution of E-Commerce
Photo via the New York Observer Photo via the New York Observer When Jennifer Fleiss (MBA 2009) started Rent the Runway with HBS classmate Jenn Hyman, the pair were in their 20s—two scrappy entrepreneurs who built the concept of renting View Details
- 01 Jun 2023
- News
Action Plan: Net Proceeds
“I’m a root-cause kind of guy,” says Robert Goodwin (GMP 3, 2007), reflecting on a military, government, and civilian career that has taken him from counterdrug operations in Colombia to assisting with the peace process in Sudan to rebuilding the health care system in... View Details
- 06 Jan 2021
- News
A Message from Dean Srikant Datar
intellectual interests evolved in what many would say are pretty surprising ways, from a focus on governance and control, to design thinking and innovative problem solving, to data science and machine... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
course, referred to a type of analytic data that might suggest nontraditional indicators designed to provide a competitive edge in everything from investments to selection of talent. One such example is the use of puzzles to select... View Details
Keywords: by James Heskett