Publications

03 May 2021
News

Why Being Promoted from within Gives You a Key Advantage

13 Apr 2020
Working Paper Summaries

The Bulletproof Glass Effect: When Privacy Notices Backfire

Keywords: by Aaron R. Brough, David A. Norton, and Leslie John

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

comparing new and existing customers, new customers still had lower return rates. Lastly, could it be that these new online shoppers were the brand’s loyal brick-and-mortar customers? Perhaps they had no View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

February 2006
Case

Millions of Customers and the Search for a Business: the Challenge of IRC-Hispano

Like many online services, IRC-Hispano, the world's largest Spanish-language chat organization, has many customers but sees few revenues. As an association, its structure presents many limitations and hurdles to overcome involving investing in technology platform... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Digital Platforms; Technology Adoption; Internet and the Web; Organizational Structure; Technological Innovation; Revenue; Web Services Industry; Technology Industry; Spain

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November 2010 (Revised February 2013)
Case

Cresud S.A., Farmer or Real Estate Developer?

By: Ray Goldberg, Arthur I Segel, Gustavo Herrero and Andrew Terris

Alejandro Elsztain, CEO of Cresud S.A., is faced with the difficult choice of whether to sell, develop, or continue to hold the 151,000 hectares of remaining undeveloped farmland at the company's Los Pozos farm in Argentina. Developing the land will further expose... View Details

Keywords: Agribusiness; Investment; Investment Portfolio; Risk Management; Ownership Stake; Property; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Argentina

09 Apr 2012
News

HBS Prof. Publishes Book on Start-Ups

March 1992 (Revised November 1992)
Case

Lockheed Aeromod Center, Inc.

By: Timothy A. Luehrman

A wholly-owned subsidiary of Lockheed Corp. has an $11 million expansion underway in South Carolina. The company must decide how best to take advantage of the opportunity to issue tax exempt debt. Specifically, the decision involves choices about the maturity and... View Details

Keywords: Business Subsidiaries; Decisions; Borrowing and Debt; Financial Strategy; Taxation; Opportunities; Expansion; Valuation; South Carolina

October 2023 (Revised March 2024)
Case

Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean

Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details

Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale

24 Oct 2023
Cold Call Podcast

How the United States Air Force Accelerated AI Adoption

Keywords: Re: Maria P. Roche

December 1986 (Revised November 1989)
Case

Hewlett-Packard: Manufacturing Productivity Division (A)

By: Benson P. Shapiro and Lawrence B. Levine

In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details

Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry

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14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

their value proposition to reflect ever-evolving demand conditions and discover new growth opportunities. They adapt their approach toward HR management to preserve business viability while maintaining... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

13 Jun 2018
News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

consumers make better purchasing decisions in home durable goods. The long-term vision is to be the go-to destination for any purchasing decision.” What have you enjoyed most about founding and running the... View Details

2024
Working Paper

Behavioral Attenuation

By: Thomas Graeber, Benjamin Enke, Ryan Oprea and Jeffrey Yang

We report a large-scale examination of behavioral attenuation: due to information-processing constraints, the elasticity of people’s decisions with respect to economic fundamentals is generally too small. We implement more than 30 experiments, 20 of which were... View Details

Keywords: Decisions; Behavior; Cognition and Thinking; Behavioral Finance

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16 Feb 2021
Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

cater to tall women and make them the center of the shopping experience. Impressed, the team then gave Girard a choice - she could come work with them directly or they would support her in launching The... View Details

Keywords: Entrepreneurship; Consumer Products / Retail

April 2017
Supplement

Imprimis (D)

By: Ramon Casadesus-Masanell, Karen Elterman and Marc Appel

This case is a supplement to Imprimis (A, B, & C). It describes Imprimis’s 2015 decision to develop a $1 per pill compounded alternative to Daraprim, the branded drug that had recently undergone an extreme price hike, raising its price to $750 per pill. Imprimis also... View Details

Keywords: Decision Choices and Conditions; Growth and Development Strategy; Pharmaceutical Industry; United States

09 May 2023
Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

researchers found. “There is so much variability in the decision to commit to remote work, even for companies that are in the same industry and compete for the same type of talent.” The researchers found... View Details

Keywords: by Rachel Layne

30 Jun 2020
News

Just Because You Can Doesn't Mean You Should

February 2017
Case

Eve Hall: The African American Investment Fund in Milwaukee

By: Steven Rogers and Alterrell Mills

The case highlights the role of minority chambers of commerce and the background of Eve Hall, a well-regarded multi-sector leader asked to revive Wisconsin's African-American chamber. This case study examines the lending options that a minority chamber of commerce... View Details