Publications

09 Dec 2015
Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

in a digitally-transformed economy. “All of these decisions would be easy to make if I knew what consumer demand will be. The problem is that I have a lot of uncertainty in demand” All retailers face tricky... View Details

Keywords: by Carmen Nobel; Retail; Apparel & Accessories

24 Oct 2023
Cold Call Podcast

How the United States Air Force Accelerated AI Adoption

Keywords: Re: Maria P. Roche

October 2023 (Revised March 2024)
Case

Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean

Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details

Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale

March 1992 (Revised November 1992)
Case

Lockheed Aeromod Center, Inc.

By: Timothy A. Luehrman

A wholly-owned subsidiary of Lockheed Corp. has an $11 million expansion underway in South Carolina. The company must decide how best to take advantage of the opportunity to issue tax exempt debt. Specifically, the decision involves choices about the maturity and... View Details

Keywords: Business Subsidiaries; Decisions; Borrowing and Debt; Financial Strategy; Taxation; Opportunities; Expansion; Valuation; South Carolina

09 Apr 2012
News

HBS Prof. Publishes Book on Start-Ups

November 2008
Case

The StarNight Hotel Construction Bid: Real Time Competition on Schedule, Scope, and Cost

By: John D. Macomber

The case is intended for use with the HBS Educational Technology Group "Construction Bidding Simulation." Material that can be taught includes quantity survey methodology (from the case); analyzing preliminary estimated costs per building trade (from the discussion... View Details

Keywords: Decision Choices and Conditions; Construction; Cost; Contracts; Bids and Bidding; Real Estate Industry

July 2021 (Revised December 2021)
Case

Pershing Square's Pandemic Trade (A)

By: Emil N. Siriwardane, Luis M. Viceira, Dean Xu and Lucas Baker

This case explores the decision that Bill Ackman, CEO and founder of the hedge fund Pershing Square Capital, was considering in late February 2020 about hedging the exposure of the fund’s portfolio from the potential financial fallout ensuing from an extreme event like... View Details

Keywords: Health Pandemics; Financial Liquidity; Cost Management; Decision Choices and Conditions; Risk Management

2024
Working Paper

Behavioral Attenuation

By: Thomas Graeber, Benjamin Enke, Ryan Oprea and Jeffrey Yang

We report a large-scale examination of behavioral attenuation: due to information-processing constraints, the elasticity of people’s decisions with respect to economic fundamentals is generally too small. We implement more than 30 experiments, 20 of which were... View Details

Keywords: Decisions; Behavior; Cognition and Thinking; Behavioral Finance

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17 Nov 2020
Blog Post

Partners and Families Are an Integral Part of the MBA Experience

your hometown or moving to a new country can be a tough transition for students and their partners. Having a partner’s support while navigating this new life can make or break the experience. Uwais marveled with gratitude at how... View Details

December 1986 (Revised November 1989)
Case

Hewlett-Packard: Manufacturing Productivity Division (A)

By: Benson P. Shapiro and Lawrence B. Levine

In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details

Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry

March 2007
Article

Authority, Risk, and Performance Incentives: Evidence from Division Manager Positions inside Firms

By: Julie Wulf

I show that performance incentives vary by decision-making authority of division managers. For division managers with broader authority, i.e., those designated as corporate officers, both the sensitivity of pay to global performance measures and the relative importance... View Details

Keywords: Motivation and Incentives; Performance; Risk and Uncertainty; Business Model; Globalization; Measurement and Metrics; Status and Position; Forecasting and Prediction; Business Divisions

Read Now

30 Jun 2020
News

Just Because You Can Doesn't Mean You Should

February 2006
Case

Millions of Customers and the Search for a Business: the Challenge of IRC-Hispano

Like many online services, IRC-Hispano, the world's largest Spanish-language chat organization, has many customers but sees few revenues. As an association, its structure presents many limitations and hurdles to overcome involving investing in technology platform... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Digital Platforms; Technology Adoption; Internet and the Web; Organizational Structure; Technological Innovation; Revenue; Web Services Industry; Technology Industry; Spain

2024
Working Paper

Bootstrap Diagnostics for Irregular Estimators

By: Isaiah Andrews and Jesse M. Shapiro

Empirical researchers frequently rely on normal approximations in order to summarize and communicate uncertainty about their findings to their scientific audience. When such approximations are unreliable, they can lead the audience to make misguided decisions. We... View Details

Keywords: Mathematical Methods; Decision Choices and Conditions

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01 Jun 1997
News

Competition and Strategy Unit at HBS Sets Pace In Its Field

challenges traditional views about the source of Japan's competitive success. Professor Pankaj Ghemawat, head of the unit's required course, Competition and Strategy, focuses on strategic commitments - View Details

Keywords: Susan Young

14 Aug 2012
News

To Be Number One, Get the Right Number Two

2021
Working Paper

Salience

By: Pedro Bordalo, Nicola Gennaioli and Andrei Shleifer

We review the fast-growing work on salience and economic behavior. Psychological research shows that salient stimuli attract human attention “bottom up” due to their high contrast with surroundings, their surprising nature relative to recalled experiences, or their... View Details

Keywords: Salience; Economic Behavior; Bottom Up Attention; Microeconomics; Decision Making; Behavior