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- Faculty Publications (133)
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- All HBS Web (829)
- Faculty Publications (133)
- 21 Oct 2008
- First Look
First Look: October 21, 2008
limited explanatory power. Overall levels of local customers and suppliers are only modestly important, but new entrants seem particularly drawn to areas with many smaller suppliers, as suggested by Chinitz (1961). Abundant workers in... View Details
Keywords: Martha Lagace
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
launch a new blockchain currency to facilitate financial services for unbanked and underbanked customers in emerging markets via their smartphone. Santos had to decide whether to go forward with the new plan despite regulatory risk,... View Details
Keywords: Dina Gerdeman
- 23 Nov 2010
- First Look
First Look: November 23
School Case 811-014 The Ze-gen case covers the first five years in the life of a clean-tech start-up. Ze-gen had developed an innovative technology that converted solid waste into synthesis gas (called syngas). This technology was in View Details
Keywords: Sean Silverthorne
- Web
Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School
introduced Type 41 black-and-white film in 1950, but the images, customers discovered, were prone to fading. As an interim step to address this product flaw, the company developed a film coater that users applied to black-and-white prints... View Details
- 08 Dec 2003
- Research & Ideas
Is That Really Your Best Offer?
In hardball bargaining, is the other side really making its "absolute final offer" or only bluffing? In a collaborative situation, do you understand everyone's true interests? Are valued customers and colleagues satisfied with... View Details
Keywords: by Michael Wheeler
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are they new customers, View Details
- 30 Jul 2024
- News
Reddit’s Rise
all those funnels, but we’re very focused on performance because performance is, if a customer doesn’t purchase, then we basically don’t have a business. And I think that really aligns user interests. So the ads have to be good enough... View Details
- 01 Feb 2011
- First Look
First Look: Feb. 1
monitoring through reputation, customer loyalty, differential impacts of government sanctions, and the standardization and internal monitoring of operations. We test our theory in the context of... View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a “ship-to-store” (STS) functionality that allows customers to ship products to their local store free of... View Details
Keywords: Sean Silverthorne
- 03 Sep 2013
- First Look
First Look: September 3
content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the launch of an ad-revenue-sharing program initiated by a major Chinese... View Details
Keywords: Sean Silverthorne
- 01 Oct 2002
- News
What's Cookin'
employs an enviable tactic: "I eat," he laughs. "I'm always nibbling and testing - my favorite is our chocolate-chunk cookie." No Typical Days An excellent set of taste buds is one obvious asset in the food business, but other qualities... View Details
Keywords: Hanna, Julia
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
Specifically, we investigated the role of three universal psychological needs—autonomy, competence, and relatedness—in explaining whether and why reward satisfaction matters for employees’ well-being. We tested our model in a large,... View Details
Keywords: Dina Gerdeman
- 31 Jul 2007
- First Look
First Look: July 31, 2007
customer orientation. The study also suggests that the relationship between market orientation and innovation consequences is stronger in highly competitive environments but weaker in technology turbulent ones. Finally, findings suggest... View Details
Keywords: Martha Lagace
- 09 Nov 2010
- First Look
First Look: November 9, 2010
primary customer? Decided whether shareholders, employees, or customers come first? Narrowed down which performance variables to track? Have you set creative boundaries? Are you generating creative tension? Are you promoting cooperation... View Details
Keywords: Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
"high-end" firm that is expected to care only for its most quality-sensitive customers can have an advantage in introducing a product relative to a firm that is expected to be more widely altruistic. Download the paper from SSRN... View Details
Keywords: Martha Lagace
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
delegate decisions to integrated suppliers. We test the predictions of the model using a novel dataset that combines measures of vertical integration and delegation for a large set of firms from many countries and industries. In line with... View Details
Keywords: Dina Gerdeman
- 20 Sep 2016
- First Look
September 20, 2016
https://cb.hbsp.harvard.edu/cbmp/product/916033-PDF-ENG Harvard Business School Case 517-017 Singapore Airlines: Premium Goes Multi-Brand Singapore Airlines had long been considered the gold standard for its innovative customer service.... View Details
Keywords: Sean Silverthorne
- 01 Mar 2005
- News
Venture Capital’s Comeback
companies now find their best customers in China and India, where U.S. technology products are in high demand. More importantly, the free flow of ideas and capital have created entrepreneurial hot spots around the globe, challenging... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
researchers tagged the videos in order to keep track of which ones were shared. Participants also completed written personality tests to gauge whether they were introverts or extroverts, self-directed or other-directed. "It turns out that... View Details