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(1,171)
- People (2)
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- Research (730)
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- Multimedia (3)
- Faculty Publications (171)
- Web
Trade Cards - The Art of American Advertising
with whatever advertising materials he might agree to use in dealing with his customers,” historian Robert Jay explains. “The generous supply of chromolithographed trade cards and other advertising materials was in fact a powerful... View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
around value pricing versus current competitor pricing models. Use some of your large beta customers to tell your story. Those customers willing to invest time in a beta often want to be seen as innovative... View Details
- 01 Jun 2016
- News
Case Study: On the Table
for the challenge of educating and acquiring customers new to making large online purchases. But what the company didn’t expect was the absence of the infrastructure necessary to support e-commerce. Very quickly, Cahuzac realized that the... View Details
- Profile
Folafolu Folowosele
cultural impact. In his FIELD 2 trip to Chongqing, Fola experienced yet another example of the power of cultural outreach. “Our client, Owen Education, asked us to expand their ESL business in China. While Owen focused on real fluency,... View Details
- Web
Finalists | New Venture Competition
that automates the customs brokerage process end-to-end to improve the efficiency of logistics companies. Latent Energy Rourke Pattullo (MBA 2025) Bahaa Hafez Latent Energy enables EV owners to monetize the excess capacity in their... View Details
- 01 Dec 2011
- News
Li & Fung's Global Footprint
entrepôt to China. After the Communists came to power in 1949, Hong Kong had to transform itself as a manufacturing center, and our company changed to one of exporting what Hong Kong produced. It built its reputation exporting... View Details
- 21 Dec 2010
- First Look
First Look: December 21
the period from 1996 to 2005 to test the hypothesized relationships. How Managers Use Multiple Media: Discrepant Events, Power and Timing in Redundant Communication Authors:P.M. Leonardi, T.B. Neeley, and E.M. Gerber... View Details
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
my foreign assests and resources be protected? Are Global Brands Effective? Why Global Brands Work Japanese automakers create single products and brands for worldwide consumption, while Ford customizes products for local markets. You know... View Details
- 01 Sep 2010
- News
Alumni Books
Belsky has compiled their most powerful (and often counterintuitive) practices, such as generating ideas in moderation, reducing all projects to just three main components, encouraging fighting within your team, and seeking competition... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
understand customers and their needs deeply. Develop the ability to respond to this understanding with better-tailored assortments, replenishment of the hits, and timely markdowns on what is left over. Execute well, especially at the... View Details
- 19 Sep 2012
- Research & Ideas
Funding Innovation: Is Your Firm Doing it Wrong?
traditional phones, so they focused on that, and the opportunity came and went," Lerner says. Meanwhile, the venture capital industry remains all about funding innovation with the understanding of risk. The book notes the historical View Details
Keywords: by Carmen Nobel
- 08 Apr 2008
- First Look
First Look: April 8, 2008
Casey, Comcast's New England Region general manager, transformed a low commitment and performance organization. When he took charge of this Comcast region he inherited an organization that was bureaucratic, had low customer satisfaction,... View Details
Keywords: Martha Lagace
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
customers notorious for labyrinthine procurement processes and glacial sales cycles. At the same time, Weiss reasons, if approached in the right way, selling to the public sector can amount to a huge opportunity for the right business.... View Details
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
John Walson launched the first commercial cable television system in Mahanoy City, Pennsylvania, an Appalachian town eighty-six miles from Philadelphia. 1,2 Walson worked as a lineman for Pennsylvania Power & Light and also owned a... View Details
- 22 May 2007
- First Look
First Look: May 22, 2007
acquirers with a powerful new tool during the due-diligence process. By using existing industry templates, potential acquirers with access to the target's general ledger, and order, product and customer... View Details
Keywords: Martha Lagace
- 03 Aug 2009
- Research & Ideas
Corporate Social Responsibility in a Downturn
the firm's business practices. We have built a simple classification system that when combined with an "assessment" model could yield powerful diagnostics on how to migrate and manage a company's portfolio of CSR programs.... View Details
Keywords: by Martha Lagace
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
a huge amount of operating costs. “They have a phone number and an email for customer service, and that’s about it,” says Viceira. “The main way they communicate with customers is through a blog.” Secondly,... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
Working PapersNone Available This Week Cases & Course MaterialsAssessing and Enhancing Individual Power in the Family Business System Harvard Business School Note 808-026 Describes how to asses and enhance an individual's bases,... View Details
Keywords: Martha Lagace
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,... View Details
- 16 May 2005
- Research & Ideas
Confronting the Reality of Web Services
unrealistic. It is in fact getting easier to integrate applications, but it's never going to be easy. There are two reasons for this: one technical; one organizational. Big companies have the power to convince or compel their partners to... View Details
Keywords: by Sara Grant