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  • All HBS Web  (5,112)
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  • March 2018 (Revised August 2020)
  • Case

Alaska Airlines: Empowering Frontline Workers to Make It Right

By: Ranjay Gulati, Andrew O'Connell and Caroline de Lacvivier
This case documents the ongoing efforts by Alaska Airlines to enhance its efforts to become more customer centric by empowering its employees using a service framework. It explores how the airline starts with a completely hands-off approach to empowerment in which... View Details
Keywords: Employee Empowerment; Customer Focus and Relationships; Employees; Service Delivery; Organizational Culture; Integration; Air Transportation Industry
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Gulati, Ranjay, Andrew O'Connell, and Caroline de Lacvivier. "Alaska Airlines: Empowering Frontline Workers to Make It Right." Harvard Business School Case 418-063, March 2018. (Revised August 2020.)
  • 20 Oct 2023
  • Blog Post

Three Stories from HBS PRIDE for National Coming Out Day

October 11 is National Coming Out Day (NCOD) and HBS is participating in events that celebrate the LGBTQ+ community throughout October as part of the broader LGBTQ+ History Month—a month focused on acknowledging and celebrating the... View Details
  • September 2011 (Revised May 2013)
  • Case

New Resource Bank: In Pursuit of Green

By: Christopher Marquis and Juan Almandoz
New Resource Bank was founded in San Francisco in 2006 with a mission focused on environmental sustainability. The case illustrates the opportunities and challenges of banking on values and the challenges of organizations defining a social and environmental commitment.... View Details
Keywords: Motivation and Incentives; Corporate Entrepreneurship; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Strategy; Business and Government Relations; Banking Industry; San Francisco
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Marquis, Christopher, and Juan Almandoz. "New Resource Bank: In Pursuit of Green." Harvard Business School Case 412-060, September 2011. (Revised May 2013.)
  • 18 Dec 2006
  • Lessons from the Classroom

Grooming Next-Generation Leaders

use the right approach at the right time and change as the situation demands is going to be tough. Not everybody can do it. That's going to distinguish the true leaders from people who are capable but not leaders." Targeting Talent Employees in large and small... View Details
Keywords: by Martha Lagace
  • 09 Jun 2020
  • News

Accelerating Innovation Through a Network of Ecosystems

    Stuart C. Gilson

    Professor Stuart Gilson is the Steven R. Fenster Professor of Business Administration at Harvard Business School, and former chairman of the Finance Unit.  His research, teaching, and consulting focuses on the financial, business, and legal strategies that companies... View Details

    Keywords: investment banking industry; legal services
    • Research Summary

    Management Control Systems in Multiunit Companies

    By: Tatiana Sandino

    Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details

    • June 1996 (Revised January 2000)
    • Case

    McKinsey & Co.: Managing Knowledge and Learning

    By: Christopher A. Bartlett
    Describes the development of McKinsey & Co. as a worldwide management consulting firm from 1926 to 1996. In particular, it focuses on the way in which McKinsey has developed structures, systems, processes, and practices to help it develop, transfer, and disseminate... View Details
    Keywords: Management; Managerial Roles; Management Practices and Processes; Competitive Advantage; Global Range; Knowledge Dissemination; Business Processes; Consulting Industry
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    Bartlett, Christopher A. "McKinsey & Co.: Managing Knowledge and Learning." Harvard Business School Case 396-357, June 1996. (Revised January 2000.)

      Robert Simons

      Robert Simons is a Baker Foundation Professor at Harvard Business School. For over 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs. For 2024/25, he is teaching a... View Details

      • July 2020
      • Supplement

      CSL Capital Management: Patriot Proppants (B)

      By: Victoria Ivashina and Yury Kapko
      This two-part case series follows CSL Capital’s 2009 investment in the greenfield manufacturing company, Patriot Proppants. CSL, a recently established investment firm, employs a unique investment model, funding new ("greenfield") energy service businesses that serve... View Details
      Keywords: Investment; Renewable Energy; Decision Making
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      Ivashina, Victoria, and Yury Kapko. "CSL Capital Management: Patriot Proppants (B)." Harvard Business School Supplement 221-007, July 2020.
      • 2017
      • Working Paper

      Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective

      By: Elizabeth J. Altman and Michael L. Tushman
      Platform, open/user innovation, and ecosystem strategies embrace and enable interactions with external entities. Firms pursuing these approaches conduct business and interact with environments differently than those pursuing traditional closed strategies. This paper... View Details
      Keywords: Platforms; Open/user Innovation; Ecosystems; Crowdsourcing; Institutional Logics; Strategic Leadership; Top Management Teams; CEO Role; Organizational Change and Adaptation; Digital Platforms; Innovation and Invention; Organizational Design; Strategy; Managerial Roles
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      Altman, Elizabeth J., and Michael L. Tushman. "Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective." Harvard Business School Working Paper, No. 17-076, February 2017. (Revised April 2017.)
      • 2017
      • Chapter

      Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective

      By: Elizabeth J. Altman and Michael Tushman
      Platform, open/user innovation, and ecosystem strategies embrace and enable interactions with external entities. Firms pursuing these approaches conduct business and interact with environments differently than those pursuing traditional closed strategies. This chapter... View Details
      Keywords: Platforms; Open/user Innovation; Ecosystems; Crowdsourcing; Strategic Leadership; Top Management Teams; CEO Role; Business Strategy; Organizational Change and Adaptation; Leadership; Managerial Roles; Digital Platforms
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      Altman, Elizabeth J., and Michael Tushman. "Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective." In Entrepreneurship, Innovation, and Platforms. Vol. 37, edited by Jeffrey Furman, Annabelle Gawer, Brian Silverman, and Scott Stern, 177–207. Advances in Strategic Management. Emerald Publishing Limited, 2017.
      • June 2014
      • Case

      Starbucks Coffee Company: Transformation and Renewal

      By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

      Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

      Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
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      Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.
      • 24 Jun 2013
      • Working Paper Summaries

      The Entrepreneurial Gap: How Managers Adjust Span of Accountability and Span of Control to Implement Business Strategy

      Keywords: by Robert L. Simons
      • March 2021
      • Supplement

      Artea (A), (B), (C), and (D): Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
      Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School PowerPoint Supplement 521-719, March 2021.
      • September 24, 2024
      • Article

      4 Steps That Can Optimize Your Sales Process

      By: Frank V. Cespedes, Scott Peterson and Daniel Weinfurter
      Sales is a performance art where outcomes matter, so most advice here focuses on closing the sale. But a close is the result of actions and choices that occur earlier in the process: how much time and effort to spend on customer discovery (understanding what and to... View Details
      Keywords: Sales; Customer Satisfaction; Growth and Development Strategy; Competitive Advantage
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      Cespedes, Frank V., Scott Peterson, and Daniel Weinfurter. "4 Steps That Can Optimize Your Sales Process." Harvard Business Review (website) (September 24, 2024).
      • January 2012 (Revised March 2013)
      • Case

      Ctrip: Scientifically Managing Travel Services

      By: David A. Garvin and Nancy Hua Dai
      Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details
      Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China
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      Garvin, David A., and Nancy Hua Dai. "Ctrip: Scientifically Managing Travel Services." Harvard Business School Case 312-092, January 2012. (Revised March 2013.)
      • April 2003 (Revised December 2006)
      • Case

      ZARA: Fast Fashion

      By: Pankaj Ghemawat and Jose Luis Nueno
      Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously... View Details
      Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; Spain
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      Ghemawat, Pankaj, and Jose Luis Nueno. "ZARA: Fast Fashion." Harvard Business School Case 703-497, April 2003. (Revised December 2006.)
      • July 1994 (Revised March 1996)
      • Case

      Baxter International: OnCall as Soon as Possible?

      Baxter Healthcare is heir to the fabled ASAP ordering system, one of the best-known examples of the use of technology to provide strategic marketing advantage. By 1994, the proprietary ASAP system is well established. Baxter is beginning to launch On-Call EDI, which is... View Details
      Keywords: Information Technology; Competitive Advantage; Business Strategy; Information Technology Industry; Health Industry
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      Sviokla, John J., and Chris L Marshall. "Baxter International: OnCall as Soon as Possible?" Harvard Business School Case 195-103, July 1994. (Revised March 1996.)
      • June 1985 (Revised April 1989)
      • Case

      Benetton (B)

      By: James L. Heskett
      The managing director of Benetton is faced with several issues concerning the adequacy of the company's organization to capitalize on the early success it has achieved in an important foreign market, the United States. Specifically, the case raises questions about... View Details
      Keywords: Organizational Structure; Global Strategy; Transition; Growth and Development Strategy; Success; Business Headquarters; Business Subsidiaries; Organizational Change and Adaptation; Business Growth and Maturation; United States; Italy
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      Heskett, James L. "Benetton (B)." Harvard Business School Case 685-020, June 1985. (Revised April 1989.)
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