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Show Results For
- All HBS Web
(1,229)
- News (260)
- Research (897)
- Events (4)
- Multimedia (1)
- Faculty Publications (361)
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
bundle” and over-the-top (OTT) services. The skinny bundle is a response to customer concerns that cable packages are too expensive. The bundle had simply gotten too big; there were 250 channels, and the View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and asked: What is the best way to service the View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
2016 Scientists Making a Difference: One Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important Contributions The Motivation for Creativity By: Amabile, Teresa M. Abstract—Scientists Making a Difference is a... View Details
Keywords: Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
them to share it is about the sender's personality," Teixeira says. After comparing the sharing behavior with the emotional responses and personality tests, Teixeira found that the main motivation for viral sharing was egocentricity—the... View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
they produce complementary effects that overcome the losses from cannibalization in the long run. The findings suggest that underlying consumer shopping behavior drives this result. The opening of a retail store may induce some existing... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the app, a user can share weekly... View Details
- 01 Sep 2012
- News
Hierarchy's Last Stand
meeting with critics. One CEO of the new, humbler variety published a dialogue with a customer who questioned high prices in the company newsletter, replete with pointed attacks, some of which he admitted he couldn’t answer well. Status... View Details
- November 2008 (Revised November 2008)
- Case
Cyworld: Creating and Capturing Value in a Social Network
By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain everything you did for the View Details
- 09 Mar 2023
- News
Four Alumni Clubs Mark Milestone Year
HBS senior lecturer David Edelman exploring "The Future of AI and the Customer Experience." Upcoming discussions in the series include "The Future of Leadership in the Digital Era," "ChatGPT and the Future of AI," and "The Future of... View Details
Keywords: Margie Kelley
- 01 Mar 2007
- News
The Joy of Work
focused, where people feel they are on a mission, actually inspires creativity. An example might be an impending project launch or a customer with a critical need. In these instances, the creative team is concentrating on a problem where... View Details
- 01 Dec 2003
- News
Selling Digital Privacy
marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details
- 17 Apr 2019
- News
Give It to Me Straight
the AdSense business was on fire, and when I said how many new customers we added over the last couple of months, Eric Schmidt almost fell out of his chair, and he said, "What did you say? This is incredible. Do you need more marketing... View Details
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those customers closest to them. Topics include supervised learning;... View Details
Keywords: Dina Gerdeman
- Fast Answer
Black Business Leaders and Entrepreneurship
href="http://id.lib.harvard.edu/aleph/013985181/catalog" target="_self">Racial and Ethnic Diversity: Asians, Blacks, Native Americans, and Whites (book) Nielsen reports on the African American Consumer (search using keywords African American or Black)... View Details
- Student-Profile
Anil Doshi
change decision-making given the propagation of customer and market data? How do individuals value their personal information and their privacy? What business models are best for the provision of information goods? Ultimately, I decided... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
retailer profitability, and the impact of each policy on customer decisions about the size of their shopping carts and whether to purchase from particular product categories. It was written by Ngwe and Chaoqun Chen, assistant professor at... View Details
- 01 Oct 1997
- News
Expanded Elective Curriculum Offers Students A Wealth of Choices
Management and Entrepreneurial Finance, continue to broaden their scope and impact on entrepreneurial studies at HBS. The EC also now offers many small, innovative courses such as Professor Elon Kohlberg's Analytical Reasoning, Professor Gerald Zaltman's View Details
- Fast Answer
Music & Activism: Market Research Resources
education. Our subscription also allows access to Experian Simmons Local for market research data. PolicyMap captures data through custom demographic maps, tables, reports and Analytics. Available data includes demographics, home... View Details
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
reskilling blue-collar workers—which is perfect in a time of automation. It’s genuine, because it fits with who their customer is, and it means something. Companies need to stay in their own swim lane. I still love doing crisis work,... View Details