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Courses by Faculty Unit - Course Catalog
Technologies that Will Change the World Shikhar Ghosh Spring 2026 Q3Q4 3.0 Avoiding Startup Failure DJ DiDonna Spring 2026 Q3Q4 3.0 B2B Sales and Distribution (also listed under Marketing) Lou Shipley Spring 2026 Q3 1.5 Business at the View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
the February Journal of Consumer Research is based on the results of a series of lab and online studies with over 2,000 consumers recruited from national online samples. We tested their response to underdog brand stories. Our studies... View Details
Keywords: by Martha Lagace
- 08 Feb 2010
- HBS Case
Looking Behind Google’s Stand in China
associate Katherine E. Jocz have just published a case study, titled Google in China (Case 9-510-071), based on public sources, that delves into some of these issues. We talked with Quelch last week. Sean Silverthorne: Some see this as a... View Details
- Web
Sustainable Business Strategy Course | HBS Online
can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality Examine the broader environmental, political, and social landscape in which you operate, including the role of government, investors, and... View Details
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
faculty; the program is also supported by a very professional and skillful administrative team. Although it is a new program, GMP actually grew out of two other longstanding programs with a deep tradition and knowledge base at the School,... View Details
Keywords: by Martha Lagace
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at the height of the holiday... View Details
Keywords: by Michael C. Jensen
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
proactive effort to be as effective and clear as possible in their communication to both internal and external stakeholders. Importantly, a vast majority of the initiatives that companies in our sample are implementing do not require large capital investments or... View Details
- 11 Mar 2021
- News
Leading with Heart
my career. And in those moments I resolved that I will never again fail my family. I decided to reset my life. And when I lost Aisha, I had just moved to the US with this role as the global president for KFC based out of Dallas. And I was... View Details
- 11 Jan 2010
- Research & Ideas
Mixing Open Source and Proprietary Software Strategies
or base, and the extensions. There's an asymmetry between these two because the base can be used without the extensions, but to use the extensions you need the base. So, there are a few overall business models that currently exist in the... View Details
- 24 Jul 2017
- Blog Post
Transitioning to Product Management at HBS
extent possible, the ‘full PM experience,’ and that meant finding a fast-moving startup that would let me run with a meaty product feature from just a scribbled idea on a whiteboard, to requirement-gathering phase with customers and... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
In 1997, a young entrepreneur visited a class at Harvard Business School taught by my colleague, Len Schlesinger. The class discussed a case based on the visitor’s fledgling online retailing company that had rapidly expanded sales to $100... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
We see a strong push from customers and investors to adopt climate-positive policies and products. And we see movement to adopt policies that emphasize human consequences, these in addition to traditional approaches to compliance with... View Details
- 06 Feb 2013
- What Do You Think?
Is ‘Conscious Capitalism’ an Antidote to Income Inequality?
customer satisfaction and product excellence at least as important as profitability), a collaborative spirit between employers and employees , a long-term view , and a close relationship with suppliers." Several respondents voiced serious... View Details
Keywords: by James Heskett
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
book was published in 2012. When you add in the unprecedented communication requirements of the pandemic and the subsequent transition back to the workplace, conversational leadership becomes a necessity. The book provides a framework for conversational leadership... View Details
- Web
HBS - The year in Review
core activities of teaching, research, and disseminating ideas. Faculty and students alike embraced the custom technology that enabled teaching and learning both in the classroom and remotely. They were supported by hundreds of frontline... View Details
- Web
HBS - Financials | Supplemental Financial Information
an increase of more than 20 percent compared with fiscal 2022. Executive Education also delivered custom programs to more than 4,500 participants, onboarding 23 new clients across a diverse mix of industries. Internationally, the group... View Details
- Web
Organizational Behavior Awards & Honors - Faculty & Research
Mentoring. Lumumba B. Seegars : Awarded Best Paper Based on a Dissertation by the Gender and Diversity in Organizations (GDO) Division of the Academy of Management for “Sanctioned Radicals: Comparing Collective Organizing Around Race and... View Details
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
of globalization as an irresistible force leveling everything that stands in its way, including national differences, that makes my message important. Based on surveys that I have done, many managers do believe this view, and suffer from... View Details
Keywords: by Martha Lagace
- Web
Harvard Business School
Congress of Racial Equality (CORE). He allegedly turned down the highest-paying job offer made to any member of the Class of 1971 to return to community development work. He is the retired chair of the board of Custom Molders, Inc., of... View Details
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How... View Details
Keywords: by Staff