Crisis Marketing - Publications - Faculty & Research

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Global - Global Activities 2020

uncertainty. This crisis has created an opportunity for many companies to renew their commitment to customers, suppliers, and employees. Others have discovered unmet demand and are entering new segments,” Sadun says. “I hope the report... View Details

November 1987 (Revised March 1993)
Background Note

Global Semiconductor Industry--1987

By: David B. Yoffie

In 1987, the global semiconductor industry was coming out of the deepest recession in its 40 year history. The note examines the competitive dynamics of this industry over time, the nature of its technology, and the sources of competitive advantage. The role of buyer... View Details

Keywords: Financial Crisis; Globalization; Crisis Management; Consumer Behavior; Competitive Strategy; Competitive Advantage; Technology; Semiconductor Industry

Citation

Find at Harvard

01 Mar 2010
News

Faculty Books

Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture by Laura Alfaro (World Scientific) This casebook has three main topics: the determinants and effects of international capital flows;... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management

23 Jun 2009
First Look

First Look: June 23

outperformance." This case provides an opportunity to evaluate Goldman's decision to raise capital, the cost to the firm of Buffett's investment, and the decision by Warren Buffett to make the investment, all in the context of a profound View Details

Keywords: Martha Lagace

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details

Keywords: by Sean Silverthorne; Retail

10 Mar 2021
News

Vision: A Unicorn Evolves

product sped up the process of creating and following up on sales pitches, which resulted in 10 times more meetings for GroupTalent’s two sales reps, Medina says. But the influx of interest overwhelmed the small startup, and they were unable to effectively convert the... View Details

Keywords: April White; entrepreneurship; technology; startups; leadership

July 2010
Teaching Note

Managing Creativity at Shanghai Tang (TN)

By: Roy Y.J. Chua and Lisa Kwan

Teaching Note for 410018. View Details

Keywords: Creativity; Brands and Branding; Financial Crisis; Selection and Staffing; Leadership; Luxury; Arts; Fashion Industry; Apparel and Accessories Industry

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Profile

Sheila Marcelo

future. While carrying her younger son down the stairs, her father had a heart attack and fell backwards. Both survived, but the event instigated a crisis in care. “My parents had come to help us with child care, and I found myself... View Details

Keywords: Entrepreneurship; Technology; Services

13 Sep 2011
First Look

First Look: September 13

cause marketing program focused on breast cancer to directly compete with Yoplait. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/412047-PDF-ENG Fighting a Dangerous Financial Fire: The Federal Response to the View Details

Keywords: Sean Silverthorne

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Challenges and Opportunities in the Restaurant Industry - Course Catalog

healthiness and sustainability of their offerings. We will examine whether and how chefs lead or follow trends, how they distinguish trends from fads, what drives their selection of menu items and how they manage their supply chain. View Details

10 Jul 2017
Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk. Historically, these problems were... View Details

Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service

01 Sep 2005
News

Fixer Upper

almost two decades in marketing at Chemical Bank, before quitting to try her hand at real estate in 1987. Then came that year’s stock market crash, which precipitated a six-year tumble in housing prices as... View Details

Keywords: Real Estate

09 Jan 2013
Sharpening Your Skills

Sharpening Your Skills: Understanding Customers

Customer Feedback Not on elBulli's Menu At its height, Chef Ferran Adrià's elBulli restaurant may have been the most popular in the world, but why? In professor Michael Norton's course, students learn about marketing from a business owner... View Details

Keywords: Re: Multiple Faculty

16 Sep 2014
First Look

First Look: September 16

seven large institutions. These direct investments perform better than public market indices, especially buyout investments and those made in the 1990s. Outperformance by the direct investments, however, relative to the corresponding... View Details

Keywords: Sean Silverthorne

04 Nov 2008
First Look

First Look: November 4, 2008

Lerner, and Jean Tirole Abstract The sub-prime crisis has shown a harsh spotlight on the practices of securities underwriters, which provided too many complex securities that proved to ultimately have little value. This uproar calls... View Details

Keywords: Martha Lagace

Fast Answer

Securitization process and credit rating agencies

Access to credit research on bond issues from around the world, including public finance and structured finance issues LSEG Workspace - Features market quotes, earnings estimates, financial fundamentals, press releases, transaction... View Details

25 Aug 2014
News

Sheila Lirio Marcelo, MBA 1998/JD 1999

heart attack and fell backwards. Both survived, but the event instigated a crisis in care. “My parents had come to help us with child care, and I found myself worrying about both child and senior care,” she says. “I was working at an... View Details

Keywords: Susan Young

01 Mar 2013
News

Sea of Dreams

he wasn't given the proper safety equipment. But Heinandez was unable to complain or find alternative employment because of his legal status: He was an undocumented worker. The financial crisis of 2008 added new dimensions to the story.... View Details

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance; Transportation Equipment Manufacturing; Manufacturing

Student-Profile

Yueran Ma

market, which had a big impact on many people’s lives. Then the global financial crisis struck when I was in high school. I felt deeply that finance is hugely important to the efficiency and well-being of a society, and I really wanted to... View Details

01 Dec 2009
News

An Action Plan for Economic Recovery

POZEN: Offers a plan for overhauling the U.S. financial system to avoid a repeat of the recent market meltdown. Most books about the nation’s financial crisis tell us what happened. In his new book, HBS... View Details

Keywords: Roger Thompson; Finance

Publications